---
title: "Thyme Essential Oil — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/thyme-essential-oil"
last_updated: "2026-08-09T08:00:44.724Z"
locale: en
meta:
description: "Niche score 62/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thyme Essential Oil — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **thyme essential oil**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 53Conversion 89Competition 54Returns 96Price range 53Avg price 48Brand share 78Review moat 58Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,168.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.30–$27.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.76**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$209K**
$209K/yr · 167K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, thyme essential oil is a $209K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thyme essential oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$176K–$235K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**35%**
- Brooklyn Botany19% - Majestic Pure10% - Wuvezrub10% - Handcraft Blends9% - KUKKA essential oils9% - SVA ORGANICS8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/thyme-essential-oil/trend)
## **Top thyme essential oil search terms**
- **thyme essential oil**58K/yr+90.5%12.2% conv. - **thyme oil**64K/yr+12.9%9.6% conv. - **thyme essential oil organic**7K/yr-1.2%11.0% conv. - **thyme oil organic**7K/yr+9.3%7.3% conv. - **organic thyme oil**4K/yr+14.5%7.0% conv. - **organic thyme essential oil**3K/yr+6.1%8.8% conv. - **aceite de tomillo**6K/yr-53.3%3.0% conv. - **tyme essential oil**3K/yr+75.9%12.3% conv. - **thyme oil food grade**4K/yr-30.5%5.1% conv. - **thymol oil**4K/yr-41.9%4.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/thyme-essential-oil/search-terms)
## **Top thyme essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$21K15%$31K20%$42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser**Brooklyn Botany**$9.66**4.5★261 rev](https://www.amazon.com/dp/B0DC48HXJQ) [2**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz**Majestic Pure**$12.59**4.6★338 rev](https://www.amazon.com/dp/B017I2B8NK) [3**100% Pure Thyme Oil - 4 Fl Oz Thyme Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$11.52**4.5★190 rev](https://www.amazon.com/dp/B0C9MQZ1SK) [4**SVA Thyme Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper**SVA ORGANICS**$13.10**4.5★800 rev](https://www.amazon.com/dp/B07W8THF1Q) [5**100% Pure Thyme Essential Oil - 0.34 Fl Oz - Thyme Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$9.82**4.6★2,355 rev](https://www.amazon.com/dp/B076P3ZK82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nirvana Nurture Thyme Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$12.51**5 rev8mo ago](https://www.amazon.com/dp/B0G1GJ26YX) [**wusiyork Thyme Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Thyme**wusiyork**$4.30**7 rev1y ago](https://www.amazon.com/dp/B0FFBJZ7M7) [**Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme**Wuvezrub**$6.33**17 rev1y ago](https://www.amazon.com/dp/B0F9FJBNB1) [**Wuvezrub Thyme Essential Oils 60ML Pure Thyme Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$7.91**7 rev1y ago](https://www.amazon.com/dp/B0F5MQSD42) [**Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser**Brooklyn Botany**$9.66**261 rev1y ago](https://www.amazon.com/dp/B0DC48HXJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz**Majestic Pure**$12.59**4.6★**▲ 75%**](https://www.amazon.com/dp/B017I2B8NK) [**EVOKE OCCU Thyme Essential Oil for Diffuser Massage Candle and Soap Making - 4 FL Oz**EVOKE OCCU**$9.57**4.2★**▲ 71%**](https://www.amazon.com/dp/B0BWXW1TZS) [**Secrets of the Tribe Thyme Alcohol-Free Liquid Extract Thyme (Thymus Vulgaris) Dried Leaf Tincture Supplement (2 FL OZ)**Secrets of the Tribe**$23.28**4.6★**▲ 62%**](https://www.amazon.com/dp/B072LVBNMS) [**Thyme Essential Oil 10ML 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz**Wuvezrub**$5.18**4.6★**▲ 51%**](https://www.amazon.com/dp/B0DG991J1N) [**Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme**Wuvezrub**$6.33**4.2★**▲ 46%**](https://www.amazon.com/dp/B0F9FJBNB1)
**~~View all trending →~~**
## **What buyers say about thyme essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good Quality Herb”*
**Smell**19%
*“Light smell”*
**Advertised Vs Actual Product**8%
*“Product is as advertised”*
**Itch Relief**4%
*“I bought this to help with the intense itching and, frankly, to HEAL as they pretty much promise the fungus on my neck”*
**Value For Money**3%
*“Great value for the money a little goes a long way”*
**Allergies**3%
*“Great for eczema”*
**Natural Ingredients**3%
*“Pure and natural at its best”*
**Ingredients-Overall**3%
*“I've been fortunate enough to try the original thymeout sold in a natural store”*
**Regulates Digestion**2%
*“Stops the congestion in short order”*
**Oily/Greasy**2%
*“Great oil”*
### **What buyers complain about **
**Smell**59%
*“Burnt rubber Smell”*
**Allergies**11%
*“caused severe burning of sensitive skin when used”*
**Ingredients-Overall**5%
*“This shouldn't be marketed as Thyme oil when it is just isolated Linalool. found in many other essential oils, such as Lavender.”*
**Dilute/Watery**4%
*“Very diluted”*
**Durability**4%
*“That to me indicates that it simply doesnt work for even an hour”*
**Stale/Rotten/Spoiled**2%
*“This is old or spoiled”*
**Color**1%
*“this one is just a hint of green”*
**Natural Ingredients**1%
*“It doesn't have the natural”*
**Value For Money**1%
*“too pricey”*
**Vegan/Organic**1%
*“It doesn't have the natural”*
### **Top return reasons **
**Smell**61%
**Advertised Vs Actual Product**14%
**Leak-Proof**9%
**Dilute/Watery**2%
**Quality-Overall**2%
**Ingredients-Overall**2%
**Functionality-Overall**1%
**Value For Money**1%
**Product Condition**1%
**Breathability**1%
## **Common questions**
- **Is thyme essential oil profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the thyme essential oil niche?**
- 21 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in thyme essential oil?**
- Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.7%.
- **When does demand for thyme essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the thyme essential oil niche?**
- Listings span $4.30–$27.16; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.
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