---
title: "Search terms — thread - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/thread/search-terms"
last_updated: "2026-08-06T20:37:56.188Z"
locale: en
meta:
  description: "Niche score 66/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — thread - Flapen"
---

# **thread**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 65Competition 82Returns 95Price range 79Avg price 79Brand share 87Review moat 25Quality gap 24

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 3.1M searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.86–$58.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,447.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms