---
title: "The Warm Company — $304K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/the-warm-company"
last_updated: "2026-08-09T10:58:21.528Z"
locale: en
meta:
description: "Niche score 45/100 · $304K/yr market · 108K searches/yr · $44.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $304K/yr market · 108K searches/yr · $44.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Warm Company — $304K/yr Amazon US Niche (2026) - Flapen"
---
# **the warm company**
**Skip it**
Soft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 16Conversion 70Competition 47Returns 96Price range 31Avg price 95Brand share 20Review moat 25Quality gap 19
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$304K**
$304K/yr · 108K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$8.04–$280.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,157.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, the warm company is a $304K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the warm company market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$353K–$441K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**5%**
- The Warm Company71% - PLANTIONAL7% - RRKTP5% - Vuwuma5% - Zipcase4% - Drounphi3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/the-warm-company/trend)
## **Top the warm company search terms**
- **warm and natural quilt batting**60K/yr-7.3%4.7% conv. - **warm and natural batting**15K/yr-19.8%3.4% conv. - **warm and natural cotton batting**13K/yr-57.1%4.7% conv. - **baby quilt batting**5K/yr-14.2%10.8% conv. - **quilt batting crib size**6K/yr-23.8%8.7% conv. - **warm and natural batting for quilting**4K/yr-8.1%5.2% conv. - **warm and natural**3K/yr-28.8%4.4% conv. - **warm & natural cotton quilt batting**2K/yr-25.2%4.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/the-warm-company/search-terms)
## **Top the warm company products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$46K20%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warm Company Batting 72-Inch by 90-Inch Warm and Natural Cotton Batting Twin by Warm Company Batting**The Warm Company**$33.94**4.8★185 rev](https://www.amazon.com/dp/B00NJ66XWQ) [2**The Warm Company - Warm & Natural Cotton Quilt Batting 90 x 40 Yard Roll Premium Quilt & Craft Batting for Sewing & Quilting Projects**The Warm Company**$280.36**4.8★13,940 rev](https://www.amazon.com/dp/B003W0WS0K) [3**Warm & Natural Cotton Batting Queen Size**The Warm Company**$46.88**4.8★246 rev](https://www.amazon.com/dp/B000WMAGVO) [4**The Warm Company - Warm & Natural Cotton Quilt Batting Queen Size 90 x 108 Premium Quilt & Craft Batting for Sewing & Quilting Projects**The Warm Company**$37.56**4.8★13,940 rev](https://www.amazon.com/dp/B000YZ5EV6) [5**Warm Company Warm Company Warm and Natural Cotton Batting Crib Size 45 inch x 60 inch 2322 (3-Pack)**The Warm Company**$35.58**4.8★387 rev](https://www.amazon.com/dp/B0033PIBXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RRKTP Cotton Quilt Batting By The Roll100% Cotton Batting for Quilting Warm Soft Natural Batting for Sewing Stuffing for Crafts Handmade Quilts& Sewing Project-96 X 10 Yard**RRKTP**$79.98**41 rev1mo ago](https://www.amazon.com/dp/B0H1R1N353) [**RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Crib SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 5060**RRKTP**$15.72**134 rev7mo ago](https://www.amazon.com/dp/B0G6441G9Q) [**47 x 59 100% Natural Cotton Quilt Batting Breathable Crib Size Batting**Hoiny**$13.75**226 rev11mo ago](https://www.amazon.com/dp/B0FMRF2ZQ6) [**KAQRHFT Cotton Quilting Batting Natural Cotton Quilt Batting for Quilts 79 x 91 Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Sewing Handmade Quilt & DIY**KAQRHFT**$21.98**200 rev1y ago](https://www.amazon.com/dp/B0FCFJD45N) [**KAQRHFT Natural Cotton Batting Natural Cotton Quilt Batting for Quilts 59 x 79 Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Sewing Handmade Quilts & DIY**KAQRHFT**$19.28**200 rev1y ago](https://www.amazon.com/dp/B0FCFGKKDC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RRKTP Cotton Quilt Batting By The Roll100% Cotton Batting for Quilting Warm Soft Natural Batting for Sewing Stuffing for Crafts Handmade Quilts& Sewing Project-96 X 10 Yard**RRKTP**$79.98**4.6★**▲ 400%**](https://www.amazon.com/dp/B0H1R1N353) [**RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Crib SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 5060**RRKTP**$15.72**4.6★**▲ 147%**](https://www.amazon.com/dp/B0G6441G9Q) [**KAQRHFT Cotton Quilting Batting Natural Cotton Quilt Batting for Quilts 79 x 91 Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Sewing Handmade Quilt & DIY**KAQRHFT**$21.98**4.5★**▲ 146%**](https://www.amazon.com/dp/B0FCFJD45N) [**47 x 59 100% Natural Cotton Quilt Batting Breathable Crib Size Batting**Hoiny**$13.75**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FMRF2ZQ6) [**The Warm Company Warm & Natural Pre-Cut Baby Size 45 x 60 Cotton Batting - Premium Quilting & Crafting Batting Ideal for Quilts Sewing & More - Set of 2**The Warm Company**$29.70**4.8★**▲ 88%**](https://www.amazon.com/dp/B07QMQVWG1)
**~~View all trending →~~**
## **What buyers say about the warm company**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Nice quality and easy to use”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Soft Feel**9%
*“Its very soft”*
**Ease Of Use**8%
*“Ease of use”*
**Stitch/Finish/Polish**7%
*“Completes quilt”*
**Value For Money**7%
*“fair price”*
**Thickness**5%
*“Nice and thick for winter quilts”*
**Weight Light**5%
*“Very nice even and lightweight”*
**Upholstery/Fabric Quality**4%
*“Nice fabric with a great weight”*
**Material Quality**4%
*“The material is very soft and flexible”*
### **What buyers complain about **
**Thickness**24%
*“I was expecting more thickness”*
**Quality-Overall**11%
*“Not well made”*
**Smell**6%
*“there is a funky smell to it”*
**Durability**5%
*“it fell apart”*
**Value For Money**5%
*“But I thought it was a little expensive for the amount received”*
**Washability**4%
*“Not stable enough to wash”*
**Ease Of Cleaning**3%
*“It isn't as clean as i thought it would be”*
**Material Quality**3%
*“NOT 100% COTTON”*
**Advertised Vs Actual Product**3%
*“Picture is deceiving”*
**Thin**3%
*“Thin”*
### **Top return reasons **
**Thin**22%
**Size-Overall**16%
**Material Quality**14%
**Value For Money**10%
**Thickness**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Color**4%
**Smell**3%
**Washability**2%
## **Common questions**
- **Is the warm company profitable to sell on Amazon United States?**
- The niche generates $304K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the the warm company niche?**
- 9 brands and 77 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in the warm company?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Smell. The return rate is 0.8%.
- **When does demand for the warm company peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the the warm company niche?**
- Listings span $8.04–$280.36; the average listing price is $44.13 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.
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