---
title: "Textured Cardstock — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/textured-cardstock"
last_updated: "2026-08-09T10:52:27.515Z"
locale: en
meta:
description: "Niche score 53/100 · $44K/yr market · 142K searches/yr · $14.24 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $44K/yr market · 142K searches/yr · $14.24 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Textured Cardstock — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **textured cardstock**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 18Conversion 27Competition 90Returns 76Price range 72Avg price 69Brand share 95Review moat 88Quality gap 38
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Great****246.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.61–$38.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 142K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, textured cardstock is a $44K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **textured cardstock market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#446**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**48 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**38%**
Top 20: 80%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**57%**
- Goefun10% - Prudiut7% - COLOANDUS7% - Diuhofart7% - Uncle Paul7% - K Kattone5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/textured-cardstock/trend)
## **Top textured cardstock search terms**
- **textured cardstock**50K/yr-10.1%1.9% conv. - **textured scrapbook paper**29K/yr-18.1%2.4% conv. - **embossed paper**21K/yr-12.3%0.9% conv. - **embossed cardstock**17K/yr-25.9%0.8% conv. - **textured cardstock paper**8K/yr-13.1%2.7% conv. - **textured printer paper**7K/yr-7.1%2.5% conv. - **textured paper for printing**6K/yr-12.5%2.1% conv. - **textured card stock**4K/yr-7.3%3.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/textured-cardstock/search-terms)
## **Top textured cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8874%$2K6%$3K8%$4K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects**COLOANDUS**$20.76**4.8★279 rev](https://www.amazon.com/dp/B0B66KK7MB) [2**168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts**K Kattone**$12.94**4.5★389 rev](https://www.amazon.com/dp/B0CX8KDDY1) [3**60 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85Ib 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14**Uncle Paul**$13.41**4.5★360 rev](https://www.amazon.com/dp/B0BQ6TFR3M) [4**60 Sheets Colored Linen Textured Cardstock Paper 12x12 Inch 85 lb 20 Colors Heavyweight Multi Colored Card Stock Paper Solid Core Double Sided Cardstock for Card Making Craft&Scrapbooking**vidabita**$24.81**4.7★207 rev](https://www.amazon.com/dp/B09TT6N86H) [5**20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making**KIVTFF**$7.87**4.5★68 rev](https://www.amazon.com/dp/B0F4JWWF8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diuhofart 50 Sheets A5 Textured Scrapbook Paper for Crafts Multi-Color Collage Textured Paper Pearlescent Crafting for Card making Scrapbooking Origami Scrap Book**Diuhofart**$9.81**516 rev8mo ago](https://www.amazon.com/dp/B0FPLQP6XB) [**104 Sheets Textured Scrapbook Paper & Mesh Fabric Assorted Set 4 Pack Mixed Special Decorative Paper for Scrapbook Journaling Supplies Junk Journals Handmade Craft 3.9x5.5 In**Prudiut**$8.79**144 rev8mo ago](https://www.amazon.com/dp/B0FWJK9NLL) [**20 Sheets Double-sided Embossed White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34DW20**Uncle Paul**$8.22**178 rev10mo ago](https://www.amazon.com/dp/B0FQJ8S5JQ) [**8.5x11 Linen Cardstock Textured Paper White Goefun 100lb Heavy Duty Linen Letter Paper Thick Card Stock White Printable for Invitations Resume Letter Cardmaking 100 Pack**Goefun**$26.57**170 rev10mo ago](https://www.amazon.com/dp/B0FPQ4FW6P) [**A5 Pearlescent Cardstock Paper Pack 50 Sheets in 25 Colors Double Sided Textured 250 GSM Cardstock Pastel and Metallic Craft Paper for Card Making Scrapbooking Invitations and Paper Crafts**Yalofey**$6.14**61 rev1y ago](https://www.amazon.com/dp/B0FF9H2K7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Sheets Cream Cardstock 8.5 x 11 Ivory Paper Goefun Off White Card Stock Printer Paper for Cards Making Office Printing Wedding**Goefun**$13.32**4.7★**▲ 157%**](https://www.amazon.com/dp/B0CXT9N7JB) [**Diuhofart 50 Sheets A5 Textured Scrapbook Paper for Crafts Multi-Color Collage Textured Paper Pearlescent Crafting for Card making Scrapbooking Origami Scrap Book**Diuhofart**$9.81**4.6★**▲ 138%**](https://www.amazon.com/dp/B0FPLQP6XB) [**8.5x11 Linen Cardstock Textured Paper White Goefun 100lb Heavy Duty Linen Letter Paper Thick Card Stock White Printable for Invitations Resume Letter Cardmaking 100 Pack**Goefun**$26.57**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FPQ4FW6P) [**104 Sheets Textured Scrapbook Paper & Mesh Fabric Assorted Set 4 Pack Mixed Special Decorative Paper for Scrapbook Journaling Supplies Junk Journals Handmade Craft 3.9x5.5 In**Prudiut**$8.79**4.6★**▲ 47%**](https://www.amazon.com/dp/B0FWJK9NLL) [**Flartmo 102 Unique Textured Scrapbook Papers and Mesh Fabric Sheets(17 Designs 6 Colors) Handmade Craft paper for Scrapbooking Junk Journal Card Making Supplies Planner Collage (5.9 x 3.9)**Flartmo**$12.27**4.6★**▲ 44%**](https://www.amazon.com/dp/B0F2SZNXFC)
**~~View all trending →~~**
## **What buyers say about textured cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Paper Quality**19%
*“Beautiful paper”*
**Color**11%
*“The colors are beautiful”*
**Advertised Vs Actual Product**6%
*“As described”*
**Value For Money**5%
*“Good value”*
**Design-Overall**4%
*“These designs really spark the creative juices in their wonderful designs”*
**Print Quality**4%
*“visible and it adds a nice level of sophistication to the print”*
**Texture/Consistency-Overall**4%
*“Love the texture”*
**Thickness**3%
*“Nice thick pages”*
**Material Quality**2%
*“Beautiful materials”*
### **What buyers complain about **
**Thickness**11%
*“The paper is thick”*
**Advertised Vs Actual Product**8%
*“Pictures are deceiving”*
**Size-Overall**8%
*“The sheets are also on the smaller side”*
**Paper Quality**7%
*“Paper arrived bent/curled in the corners”*
**Color**7%
*“Not true to color”*
**Value For Money**5%
*“somewhat expensive”*
**Quality-Overall**5%
*“Poor quality with only 4 embossed sheets with poor floral picks”*
**Paper Brightness**2%
*“Good color however there was a major crack in the paper that goes through most of the stack”*
**Strength**2%
*“Not as sturdy as the last package from same vendor”*
**Adhesion/Stickiness**2%
*“Not sure if I needed a different type of glue”*
### **Top return reasons **
**Color**19%
**Size-Overall**18%
**Paper Quality**16%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Material Quality**5%
**Thin**4%
**Thickness**3%
**Compatibility-Overall**3%
**Paper Brightness**3%
## **Common questions**
- **Is textured cardstock profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 75 tracked products. 8 of 27 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the textured cardstock niche?**
- 48 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in textured cardstock?**
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Size-Overall. The return rate is 2.0%.
- **When does demand for textured cardstock peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the textured cardstock niche?**
- Listings span $5.61–$38.86; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.
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