---
title: "Tempera Cakes — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tempera-cakes"
last_updated: "2026-08-09T08:38:08.951Z"
locale: en
meta:
description: "Niche score 50/100 · $37K/yr market · 61K searches/yr · $46.69 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $37K/yr market · 61K searches/yr · $46.69 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tempera Cakes — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **tempera cakes**
**Worth a look**
Shows low returns (0.9%), but a small market ($37K/yr) keeps it on the watch list.
Market size 9Growth 56Conversion 16Competition 77Returns 95Price range 38Avg price 94Brand share 26Review moat 87Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$46.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****266.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+30.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.32–$232.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, tempera cakes is a $37K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tempera cakes market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,010**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **—flat
**Sellers**
**48**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**8%**
- Jack Richeson33% - Nuanchu26% - Colorations22% - Heigble6% - First Impressions3% - Sax3% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +30.2% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tempera-cakes/trend)
## **Top tempera cakes search terms**
- **tempera cakes**18K/yr+36.0%2.1% conv. - **tempera paint cakes**9K/yr+53.4%3.1% conv. - **jack richeson soft pastels**7K/yr+11.8%0.5% conv. - **paint cakes**4K/yr+44.2%2.4% conv. - **watercolor cakes**4K/yr+8.7%2.3% conv. - **tempera cakes classroom pack**3K/yr+21.9%0.9% conv. - **jack richeson**15K/yr+0.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tempera-cakes/search-terms)
## **Top tempera cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorations Tropical Tempera Paint Cakes 8 Colors in Tray**Colorations**$13.73**4.5★62 rev](https://www.amazon.com/dp/B01HZMQMQG) [2**Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4 inch - Set of 9 - Assorted Colors - 402321**Jack Richeson**$22.64**4.7★697 rev](https://www.amazon.com/dp/B003V1DJH6) [3**Jack Richeson - 101260 Giant Tempera Cakes in Tray Assorted Opaque Colors Set of 6 - 288628**Jack Richeson**$14.43**4.6★187 rev](https://www.amazon.com/dp/B0044S5JLO) [4**Nuanchu 15 Pcs Tempera Paint Cakes 15 Colors Tempera Paint Washable Art Supplies for Painting Drawing Crafts Activities**Nuanchu**$27.50**4.7★19 rev](https://www.amazon.com/dp/B0DRVKNHWD) [5**Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4inch - Set of 6 - Assorted Colors - 401192**Jack Richeson**$14.15**4.4★55 rev](https://www.amazon.com/dp/B003V1AGWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists**Nuanchu**$62.26**2 rev4mo ago](https://www.amazon.com/dp/B0GQ4GF6C6) [**Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$25.98**3 rev8mo ago](https://www.amazon.com/dp/B0FX9BZGRB) [**Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$59.65**5 rev8mo ago](https://www.amazon.com/dp/B0FX992ZZ2) [**Nuanchu 8 Set 96 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$105.55**4 rev8mo ago](https://www.amazon.com/dp/B0FX4SWB4S) [**Nuanchu 18 Pcs Tempera Paint Cakes 18 Colors Large Washable Cake Paint 2.24 x 0.71inch Paints Blocks Art Supplies for Classroom Art Painting Drawing**Nuanchu**$24.53**1 rev9mo ago](https://www.amazon.com/dp/B0FT2SR35N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists**Nuanchu**$62.26**5.0★**▲ 255%**](https://www.amazon.com/dp/B0GQ4GF6C6) [**Nuanchu 18 Pcs Tempera Paint Cakes 18 Colors Large Washable Cake Paint 2.24 x 0.71inch Paints Blocks Art Supplies for Classroom Art Painting Drawing**Nuanchu**$24.53**5.0★**▲ 121%**](https://www.amazon.com/dp/B0FT2SR35N) [**Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$25.98**3.6★**▲ 114%**](https://www.amazon.com/dp/B0FX9BZGRB) [**Nuanchu 8 Set 96 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$105.55**4.7★**▲ 86%**](https://www.amazon.com/dp/B0FX4SWB4S) [**Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners**Nuanchu**$59.65**3.7★**▲ 73%**](https://www.amazon.com/dp/B0FX992ZZ2)
**~~View all trending →~~**
## **What buyers say about tempera cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**54%
*“Vivid brightcolor”*
**Quality-Overall**9%
*“Great quality for the price point”*
**Value For Money**7%
*“Good value”*
**Ease Of Cleaning**3%
*“Set up and clean up are super easy”*
**Durability**3%
*“Theyre durable and crack-resistant, so my kids can work on their projects without worrying about the paint messing up”*
**Advertised Vs Actual Product**2%
*“Received as advertised”*
**Engraving/Paint/Sublimation**2%
*“I love to paint”*
**Paint Quality**2%
*“This Tempera Paint Cakes Set is perfect for my kids' art time”*
**Ease Of Use**2%
*“Easy to use, great colors”*
**Creativity**1%
*“Perfect for art projects with my daughter”*
### **What buyers complain about **
**Value For Money**18%
*“They are so expensive”*
**Color**14%
*“I dont even buy the little trays of water color anymore”*
**Product Condition**9%
*“Item was not new”*
**Quality-Overall**9%
*“These really are not good quality”*
**Gifting Purpose**9%
*“it was a gift so its unfortunate the case that holds the colors arrived in damaged condition”*
**Ease Of Use**5%
*“Hard to pick up pigment”*
**Durability**5%
*“It breaks”*
**Material Quality**3%
*“Why struggle with using cheap materials”*
**Smudge Resistance**2%
*“kind of turns into a mess”*
**Paint Quality**2%
*“The paint dries very chalky on paper”*
### **Top return reasons **
**Color**28%
**Paint Quality**21%
**Size-Overall**14%
**Defective Material/Parts**12%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Gifting Purpose**2%
**Material Quality**1%
**Functionality-Overall**1%
## **Common questions**
- **Is tempera cakes profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tempera cakes niche?**
- 13 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in tempera cakes?**
- Top complaints mined from reviews: Value For Money, Color, Product Condition. The return rate is 0.9%.
- **When does demand for tempera cakes peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tempera cakes niche?**
- Listings span $7.32–$232.11; the average listing price is $46.69 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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