---
title: "Tassels — $376K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tassels"
last_updated: "2026-08-07T15:04:31.496Z"
locale: en
meta:
description: "Niche score 49/100 · $376K/yr market · 1.2M searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $376K/yr market · 1.2M searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tassels — $376K/yr Amazon US Niche (2026) - Flapen"
---
# **tassels**
**Skip it**
Prices mostly outside the sweet spot ($5.48–$14.73) — this niche doesn't clear our bar today.
Market size 54Growth 53Conversion 49Competition 51Returns 75Price range 0Avg price 22Brand share 74Review moat 49Quality gap 23
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$376K**
$376K/yr · 1.2M searches
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,596.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.48–$14.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, tassels is a $376K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tassels market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$403K–$483K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#903**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**35%**
- CREATRILL23% - BeeCoAoo10% - BOUBONI9% - NIUBIER9% - Tupalizy9% - cridoz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tassels/trend)
## **Top tassels search terms**
- **tassels**312K/yr+29.6%1.7% conv. - **bookmark tassels**169K/yr+7.9%7.0% conv. - **tassel**92K/yr+48.8%0.8% conv. - **tassels for crafts**92K/yr+23.8%2.4% conv. - **tassels for bookmarks**95K/yr+3.6%6.8% conv. - **tassels for keychain making**93K/yr+7.6%2.8% conv. - **mini tassels**37K/yr+133.5%2.3% conv. - **keychain tassels**54K/yr+21.3%2.6% conv. - **tassel charms**20K/yr+123.9%0.5% conv. - **tassel keychain**41K/yr-1.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tassels/search-terms)
## **Top tassels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$75K30%$113K40%$150K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creatrill 100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making DIY Projects Bookmarks 20 Colors 5 Pcs of Each**CREATRILL**$7.20**4.6★4,809 rev](https://www.amazon.com/dp/B0739SZWC9) [2**160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set**BeeCoAoo**$6.79**4.7★137 rev](https://www.amazon.com/dp/B0G8J1Z2RX) [3**Tassels 140pcs Bookmark Tassels in Assorted Colors 13cm/5 Inch Tassels for Crafts Bookmark Tassels Bulk with Loops for Keychain Making DIY Projects (35 Colors 4 Pcs Each)**NIUBIER**$6.02**4.5★560 rev](https://www.amazon.com/dp/B0D9BG8ZL1) [4**Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)**Tupalizy**$5.91**4.7★2,520 rev](https://www.amazon.com/dp/B07SD34GBL) [5**BOUBONI 100 Pcs Bookmark Tassels Bulk 20 Colors Soft Craft Silky Handmade Mini Tassels for Jewelry Making with Loops for DIY Craft Accessory Dress Decoration**BOUBONI**$6.12**4.7★826 rev](https://www.amazon.com/dp/B0DJXDLQCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Youbay Tassels Decorative Craft Bookmark Bulk - Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply**youbay**$6.96**2 rev1mo ago](https://www.amazon.com/dp/B0GZCFCLT4) [**Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk**youbay**$6.96**5 rev1mo ago](https://www.amazon.com/dp/B0GZC9DHJR) [**160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set**BeeCoAoo**$6.79**137 rev6mo ago](https://www.amazon.com/dp/B0G8J1Z2RX) [**NEBURORA 120 Pcs Bookmark Tassels Bulk 13cm/5 Inch 24 Colors Silky Handmade Soft Mini Tassel with Loops for Crafts Jewelry Keychain Making DIY Projects**NEBURORA**$6.53**126 rev1y ago](https://www.amazon.com/dp/B0F99BHJKQ) [**BOUBONI 120 Pack Leather Keychain Tassels Charms Silver White Cap Multicolor Tassels for Jewelry Keychain Making Bracelets Craft Supplies (Multicolor 38mm)**BOUBONI**$8.90**164 rev1y ago](https://www.amazon.com/dp/B0F1XMZFXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk**youbay**$6.96**4.1★**▲ 209%**](https://www.amazon.com/dp/B0GZC9DHJR) [**Youbay Tassels Decorative Craft Bookmark Bulk - Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply**youbay**$6.96**5.0★**▲ 205%**](https://www.amazon.com/dp/B0GZCFCLT4) [**I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)**I-BOSOM**$7.75**4.6★**▲ 135%**](https://www.amazon.com/dp/B07PHCDQCL) [**160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set**BeeCoAoo**$6.79**4.7★**▲ 109%**](https://www.amazon.com/dp/B0G8J1Z2RX) [**Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)**Tupalizy**$5.91**4.7★**▲ 54%**](https://www.amazon.com/dp/B07SD34GBL)
**~~View all trending →~~**
## **What buyers say about tassels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Great color choices”*
**Quality-Overall**21%
*“there's a great variety”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**9%
*“Amazing value”*
**Size-Overall**3%
*“Ideal size”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“They are durable”*
**Design-Overall**2%
*“Stylish”*
**Touch/Button Controls**1%
*“The perfect touch”*
**Soft Feel**1%
*“also very soft”*
### **What buyers complain about **
**Quality-Overall**19%
*“quality control not good”*
**Durability**14%
*“2 fell apart”*
**Size-Overall**12%
*“Were large very large”*
**Color**10%
*“about have the bag are mixed colors”*
**Thickness**5%
*“They are not very thick”*
**Value For Money**3%
*“Expensive Looking Tassels”*
**Strength**3%
*“The rings are pretty flimsy I wouldnt put on something to sell”*
**Advertised Vs Actual Product**2%
*“Deceptive”*
**Ease Of Use**1%
*“Time consuming”*
**Product Condition**1%
*“Only received 33 pieces of 100, some pieces appear used and cut short”*
### **Top return reasons **
**Size-Overall**41%
**Color**22%
**Quality-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Thin**4%
**Material Quality**3%
**Display Colors**3%
**Functionality-Overall**2%
**Durability**1%
## **Common questions**
- **Is tassels profitable to sell on Amazon United States?**
- The niche generates $376K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tassels niche?**
- 22 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in tassels?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.0%.
- **When does demand for tassels peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tassels niche?**
- Listings span $5.48–$14.73; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 1,597 reviews — the moat a new listing must climb.
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