---
title: "Tassel Keychain — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tassel-keychain"
last_updated: "2026-08-09T07:04:46.830Z"
locale: en
meta:
description: "Niche score 52/100 · $98K/yr market · 277K searches/yr · $10.61 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $98K/yr market · 277K searches/yr · $10.61 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tassel Keychain — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **tassel keychain**
**Worth a look**
Shows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($98K/yr) keeps it on the watch list.
Market size 25Growth 40Conversion 42Competition 83Returns 76Price range 48Avg price 38Brand share 91Review moat 48Quality gap 28
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,690.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.49–$24.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$98K**
$98K/yr · 277K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, tassel keychain is a $98K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tassel keychain market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**44%**
Top 20: 91%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**51%**
- PAXCOO14% - BOUBONI10% - SIQUK10% - I-BOSOM6% - cridoz5% - ZOONAI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tassel-keychain/trend)
## **Top tassel keychain search terms**
- **tassels for keychain making**93K/yr+7.6%3.9% conv. - **keychain tassels**54K/yr+21.3%3.8% conv. - **tassel keychain**41K/yr-1.4%0.6% conv. - **key chain tassels**15K/yr+35.7%4.4% conv. - **tassels for jewelry making**15K/yr+18.7%2.0% conv. - **keychain tassels bulk**14K/yr+31.4%3.7% conv. - **tassels for keychains**14K/yr+13.0%3.6% conv. - **keychain tassel**10K/yr+16.9%2.3% conv. - **borlas para llaveros**9K/yr-6.9%1.9% conv. - **small tassels for keychains**4K/yr+28.4%3.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tassel-keychain/search-terms)
## **Top tassel keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIQUK 160 Pieces Keychain Tassels Leather Tassel Bulk for DIY Keychain and Craft 32 Colors**SIQUK**$10.04**4.7★4,177 rev](https://www.amazon.com/dp/B07TWTST81) [2**BOUBONI 120 Pack Leather Keychain Tassels Charms Silver White Cap Multicolor Tassels for Jewelry Keychain Making Bracelets Craft Supplies (Multicolor 38mm)**BOUBONI**$8.90**4.6★164 rev](https://www.amazon.com/dp/B0F1XMZFXG) [3**I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)**I-BOSOM**$7.75**4.6★4,133 rev](https://www.amazon.com/dp/B07PHCDQCL) [4**PAXCOO Tassels for Jewelry Making 50pcs Leather Tassel Keychain Charms Bulk with 50pcs Jump Rings for Bracelets Acrylic Key Chain Blanks and Craft Supplies**PAXCOO**$7.89**4.7★4,196 rev](https://www.amazon.com/dp/B07Y5RCCL4) [5**Tassels for Keychains Faux Suede Tassel for DIY Jewelry Making 60 Pcs Leather Keychain Charms Bulk & 60 Pcs Jump Rings Key Chain Rings Bulk for Cellphone Straps Pendants Crafts**TTSAM**$6.71**4.7★667 rev](https://www.amazon.com/dp/B07ZYTMB7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk**youbay**$6.96**5 rev1mo ago](https://www.amazon.com/dp/B0GZC9DHJR) [**NEBURORA 120 Pcs Multicolor Keychains Tassel 38mm Silver White Hat Leather Tassels for Jewelry Keychain Making Craft Supplies**NEBURORA**$8.66**34 rev6mo ago](https://www.amazon.com/dp/B0GF27PJ68) [**160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set**BeeCoAoo**$6.79**137 rev6mo ago](https://www.amazon.com/dp/B0G8J1Z2RX) [**18Pcs Leather Tassels for Keychain Making 4 inch Key Chain Tassel Faux Leather Tassel Charms for Crafts Handbag DIY Key Chains Jewelry Making (18 Color)**Xthrotsenk**$9.91**38 rev10mo ago](https://www.amazon.com/dp/B0FR3DDZCM) [**Bouiexye Tassels for Jewelry Making 150 Pieces Multicolor Leather Tassels Bulk 38mm Silver Cap Keychain Charms with 50pcs Jump Rings for DIY Jewelry Keychain Blanks Bracelet Crafting Supplies**Bouiexye**$9.65**75 rev1y ago](https://www.amazon.com/dp/B0F43SRMGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk**youbay**$6.96**4.1★**▲ 250%**](https://www.amazon.com/dp/B0GZC9DHJR) [**NEBURORA 120 Pcs Multicolor Keychains Tassel 38mm Silver White Hat Leather Tassels for Jewelry Keychain Making Craft Supplies**NEBURORA**$8.66**4.6★**▲ 161%**](https://www.amazon.com/dp/B0GF27PJ68) [**I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)**I-BOSOM**$7.75**4.6★**▲ 158%**](https://www.amazon.com/dp/B07PHCDQCL) [**160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set**BeeCoAoo**$6.79**4.7★**▲ 147%**](https://www.amazon.com/dp/B0G8J1Z2RX) [**BIHRTC Beaded Wristlet Keychain Silicone House Key Ring Bracelet with Leather Tassel Wristlet Keyrings Circle Bangle Key Chain for Women Girls**BIHRTC**$7.97**4.8★**▲ 78%**](https://www.amazon.com/dp/B0978VQJL9)
**~~View all trending →~~**
## **What buyers say about tassel keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Great color choices”*
**Quality-Overall**21%
*“there's a great variety”*
**Value For Money**10%
*“Great deal”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**4%
*“Perfect size”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“Everything arrived in good condition and feels durable”*
**Strength**2%
*“Very sturdy”*
**Gifting Purpose**1%
*“Great gift for kids”*
**Weight Light**1%
*“I mean the hardware is lightweight”*
### **What buyers complain about **
**Quality-Overall**18%
*“quality control not good”*
**Size-Overall**17%
*“Tassle length shorter than short”*
**Durability**11%
*“They break”*
**Color**11%
*“Color is not the same”*
**Thickness**3%
*“They are not very thick”*
**Strength**3%
*“The rings are pretty flimsy I wouldnt put on something to sell”*
**Ease Of Use**2%
*“Not able to use”*
**Value For Money**2%
*“Not even worth $7”*
**Advertised Vs Actual Product**2%
*“Pictures were deceiving”*
**Product Condition**1%
*“Only received 33 pieces of 100, some pieces appear used and cut short”*
### **Top return reasons **
**Size-Overall**47%
**Color**14%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Value For Money**4%
**Material Quality**3%
**Functionality-Overall**3%
**Thin**2%
**Defective Material/Parts**2%
**Display Colors**2%
## **Common questions**
- **Is tassel keychain profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 46 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tassel keychain niche?**
- 32 brands and 77 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in tassel keychain?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.0%.
- **When does demand for tassel keychain peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tassel keychain niche?**
- Listings span $4.49–$24.65; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 1,690 reviews — the moat a new listing must climb.
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