---
title: "Search terms — tan paper - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tan-paper/search-terms"
last_updated: "2026-08-09T09:31:15.841Z"
locale: en
meta:
  description: "Niche score 47/100 · $131K/yr market · 105K searches/yr · $14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $131K/yr market · 105K searches/yr · $14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tan paper - Flapen"
---

# **tan paper**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 80Conversion 81Competition 15Returns 94Price range 51Avg price 73Brand share 0Review moat 68Quality gap 18

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+72.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.75**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****778.8**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.91–$24.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$131K**

$131K/yr · 105K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms