---
title: "Tan Felt — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tan-felt"
last_updated: "2026-08-09T07:54:21.846Z"
locale: en
meta:
description: "Niche score 47/100 · $63K/yr market · 53K searches/yr · $12.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $63K/yr market · 53K searches/yr · $12.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tan Felt — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **tan felt**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 85Competition 60Returns 66Price range 73Avg price 54Brand share 46Review moat 82Quality gap 33
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****367.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.94–$120.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$63K**
$63K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, tan felt is a $63K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tan felt market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**18**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**19%**
- XSEINO29% - DIVINA VITAE18% - Grainear15% - IONTACH8% - Accuplay pool table felt7% - Playfully Ever After4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -15.5% search growth over the last 90 days.
3K2KOct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tan-felt/trend)
## **Top tan felt search terms**
- **tan felt**25K/yr-4.5%9.8% conv. - **beige felt**8K/yr-22.9%5.9% conv. - **tan felt sheets**8K/yr-15.8%11.2% conv. - **light brown felt**9K/yr-31.1%7.2% conv. - **tan felt fabric**3K/yr-37.4%7.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tan-felt/search-terms)
## **Top tan felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Felt Sheets Fabric 7 x 11 Felt Fabric for Crafts 10Pcs Halloween Christmas Fabric Fall Felt for DIY and Sewing Projects(Skin Color)**DIVINA VITAE**$6.84**4.3★1,273 rev](https://www.amazon.com/dp/B0D2238NNW) [2**XSEINO Tan Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.82**4.4★102 rev](https://www.amazon.com/dp/B0GBV38BRB) [3**XSEINO Tan Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.98**4.6★203 rev](https://www.amazon.com/dp/B0FX2Q1N8D) [4**Accuplay 20 oz Pre Cut Pool Table Felt - Billiard Cloth Tan for 8 Table**Accuplay pool table felt**$120.91**4.6★1,343 rev](https://www.amazon.com/dp/B085B8HYXP) [5**6PCS Tan Felt Fabric Sheets 9 x 12 - 1.6mm Thick Soft Felt for Craft Sewing DIY Patchwork Art Projects Decorations**IONTACH**$6.90**4.5★65 rev](https://www.amazon.com/dp/B0F8BG8Y6L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tan Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies**Grainear**$5.04**12 rev5mo ago](https://www.amazon.com/dp/B0GHRXC9WK) [**Nude Tones Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies**Grainear**$4.94**12 rev5mo ago](https://www.amazon.com/dp/B0GHRLV1CC) [**Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Beige)**Ableme Deco**$6.95**21 rev6mo ago](https://www.amazon.com/dp/B0GFJ8Z1F7) [**Beige Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Beige)**Ableme Deco**$7.03**29 rev6mo ago](https://www.amazon.com/dp/B0GFJV6Q2X) [**IONTACH Felt Fabric Sheets 18 x 18 2 Pack 1.6mm Thick Soft Acrylic Felt Squares for Sewing Craft DIY & Home Decor Projects (Tan)**IONTACH**$6.82**14 rev6mo ago](https://www.amazon.com/dp/B0GFDP25Z7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nude Tones Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies**Grainear**$4.94**4.8★**▲ 494%**](https://www.amazon.com/dp/B0GHRLV1CC) [**Tan Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies**Grainear**$5.04**4.8★**▲ 491%**](https://www.amazon.com/dp/B0GHRXC9WK) [**Accuplay 20 oz Pre Cut Pool Table Felt - Billiard Cloth Tan for 8 Table**Accuplay pool table felt**$120.91**4.6★**▲ 488%**](https://www.amazon.com/dp/B085B8HYXP) [**IONTACH Felt Fabric Sheets 18 x 18 2 Pack 1.6mm Thick Soft Acrylic Felt Squares for Sewing Craft DIY & Home Decor Projects (Tan)**IONTACH**$6.82**4.7★**▲ 481%**](https://www.amazon.com/dp/B0GFDP25Z7) [**Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Beige)**Ableme Deco**$6.95**4.5★**▲ 419%**](https://www.amazon.com/dp/B0GFJ8Z1F7)
**~~View all trending →~~**
## **What buyers say about tan felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Beautiful colors and a great, consistent quality”*
**Quality-Overall**15%
*“Great quality for craft projects”*
**Material Quality**11%
*“But durable material”*
**Soft Feel**9%
*“Soft Felt thats easy for beginners to work with”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Thickness**7%
*“Nice and thick”*
**Value For Money**6%
*“Fair pricing”*
**Upholstery/Fabric Quality**5%
*“Good fabric”*
**Size-Overall**5%
*“Fits the bill”*
**Weight Light**3%
*“Good weight and easy to cut”*
### **What buyers complain about **
**Thickness**25%
*“Its thick, so will be a bit hard to cut so make sure you have good scissors”*
**Adhesion/Stickiness**17%
*“Adhesive sticks to the backing paper instead of the felt”*
**Color**9%
*“The color is a little lighter than my screen showed”*
**Material Quality**6%
*“It feels like cardboard”*
**Value For Money**3%
*“It's not the cheapest option I've seen”*
**Flatness**2%
*“I cant get it flattened fully”*
**Upholstery/Fabric Quality**2%
*“My only cons are that the fabric rips apart if sewing close to the edge, and that it wasnt good for smaller cut outs and details”*
**Quality-Overall**2%
*“Its not amazing quality”*
**Stretchability/Expandability/Elasticity**2%
*“Good sturdy quality not the kind that stretches out when you use it”*
### **Top return reasons **
**Color**40%
**Material Quality**13%
**Thin**9%
**Size-Overall**8%
**Value For Money**6%
**Display Colors**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Quality-Overall**2%
**Thickness**2%
## **Common questions**
- **Is tan felt profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tan felt niche?**
- 17 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in tan felt?**
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Color. The return rate is 2.4%.
- **What does it cost to enter the tan felt niche?**
- Listings span $4.94–$120.91; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.
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