---
title: "Trend — tan cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tan-cardstock/trend"
last_updated: "2026-08-09T23:30:33.497Z"
locale: en
meta:
  description: "Niche score 56/100 · $31K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $31K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tan cardstock - Flapen"
---

# **tan cardstock**

**Worth a look**

Shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 42Conversion 82Competition 81Returns 79Price range 57Avg price 57Brand share 84Review moat 74Quality gap 23

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****535.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.25–$28.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$31K**

$31K/yr · 28K searches

## Trend