---
title: "Tamiya Spray Paint — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tamiya-spray-paint"
last_updated: "2026-08-09T11:10:10.746Z"
locale: en
meta:
description: "Niche score 48/100 · $154K/yr market · 366K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $154K/yr market · 366K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tamiya Spray Paint — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **tamiya spray paint**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 17Conversion 39Competition 91Returns 98Price range 76Avg price 61Brand share 11Review moat 68Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$5.76–$43.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****760.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$154K**
$154K/yr · 366K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tamiya spray paint is a $154K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tamiya spray paint market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$167K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **32%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**131**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 51%
**Open market**
**3%**
- TAMIYA78% - Testors10% - Nicpro5% - Micro-Mark2% - Vallejo2% - Cocoaland1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -16.1% search growth over the last 90 days.
12K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tamiya-spray-paint/trend)
## **Top tamiya spray paint search terms**
- **tamiya paint**120K/yr-17.3%1.7% conv. - **tamiya spray paint**62K/yr-8.6%2.0% conv. - **model spray paint**18K/yr-12.2%0.7% conv. - **testors spray paint**18K/yr-24.3%1.2% conv. - **tamiya paint set**20K/yr-33.0%0.5% conv. - **tamiya acrylic paint**17K/yr-10.3%1.8% conv. - **tamiya polycarbonate paint**10K/yr-4.3%1.5% conv. - **model car spray paint**13K/yr-28.0%1.7% conv. - **testors model spray paint**11K/yr-23.3%1.7% conv. - **tamiya ps paint**8K/yr-15.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tamiya-spray-paint/search-terms)
## **Top tamiya spray paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMIYA Spray Lacquer TS-29 SemiGloss Black TAM85029 Lacquer Primers & Paints**TAMIYA**$11.47**4.9★1,219 rev](https://www.amazon.com/dp/B0013BM7B0) [2**TAMIYA USA TAM81301 Acrylic XF1 Flat Black**TAMIYA**$8.53**4.8★1,171 rev](https://www.amazon.com/dp/B0006O529Y) [3![TAMIYA Weathering Master 6-Sets(A B C D E F) [Japan Import] Model:](https://m.media-amazon.com/images/I/51zT9nc-esL.jpg)**TAMIYA Weathering Master 6-Sets(A B C D E F) \[Japan Import\] Model:**TAMIYA**$41.89**4.8★768 rev](https://www.amazon.com/dp/B00M66FM86) [4**Tamiya Panel Line Accent Color 40ml Black TAM87131 Plastics Paint Enamels**TAMIYA**$12.04**4.8★2,431 rev](https://www.amazon.com/dp/B005CTJUVE) [5**Tamiya 81527 Acrylic Mini X27 Clear Red 1/3 oz**TAMIYA**$8.58**4.7★373 rev](https://www.amazon.com/dp/B0099WPOEW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**$38.81**306 rev8mo ago](https://www.amazon.com/dp/B0G1YK3W1V) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**$27.14**306 rev1y ago](https://www.amazon.com/dp/B0FBRH3VZ9) [**Micro-Mark Basic Color Model Paint Set - High-Pigment Colors for Miniatures Models Wargaming & Crafts Smooth Brush & Airbrush Ready Fast-Drying USA Made**Micro-Mark**$27.67**366 rev2y ago](https://www.amazon.com/dp/B0CSDY3HHT) [**Tamiya 81040 X-20Ael Acrylic Solvent 250Ml - 250ml / 8.45 Fl.Oz**TAMIYA**$15.38**499 rev7y ago](https://www.amazon.com/dp/B07L8Q99GG) [**TAMIYA Spray Lacquer TS-14 Black**TAMIYA**$12.18**134 rev8y ago](https://www.amazon.com/dp/B07CT8YWJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**$38.81**4.6★**▲ 337%**](https://www.amazon.com/dp/B0G1YK3W1V) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**$27.14**4.6★**▲ 95%**](https://www.amazon.com/dp/B0FBRH3VZ9) [**TAMIYA Spray Lacquer TS-14 Black**TAMIYA**$12.18**4.7★**▲ 85%**](https://www.amazon.com/dp/B07CT8YWJ4) [**Tamiya 86002 Paint Spray Red**TAMIYA**$10.45**4.7★**▲ 71%**](https://www.amazon.com/dp/B000BN7CZM) [**Tamiya 81527 Acrylic Mini X27 Clear Red 1/3 oz**TAMIYA**$8.58**4.7★**▲ 63%**](https://www.amazon.com/dp/B0099WPOEW)
**~~View all trending →~~**
## **What buyers say about tamiya spray paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“good assortment of colors”*
**Paint Quality**16%
*“This paint provides a beautiful finish”*
**Quality-Overall**14%
*“Good variety”*
**Value For Money**8%
*“excellent value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Engraving/Paint/Sublimation**4%
*“this is a fantastic paint set”*
**Ease Of Use**3%
*“Easy to Use”*
**Thickness**2%
*“thickness”*
**Ease Of Cleaning**2%
*“it cleans up perfectly without much effort”*
**Adhesion/Stickiness**2%
*“Excellent adhesion”*
### **What buyers complain about **
**Paint Quality**20%
*“So the paint is either old or defective”*
**Adhesion/Stickiness**17%
*“Almost no adhesion”*
**Thickness**10%
*“It was too thick with out some thinner”*
**Value For Money**7%
*“Kinda expensive”*
**Color**5%
*“need more pigment”*
**Quality-Overall**5%
*“THE QUALITY OF THE BRUSH HEAD IS VERY BAD”*
**Size-Overall**2%
*“Yes, the cans are small”*
**Durability**2%
*“While paiting swatches they started coming apart”*
**Jamming/Clogging**2%
*“It clogged my small beauty airbrush at first”*
**Advertised Vs Actual Product**1%
*“Photo doesn't do it justice”*
### **Top return reasons **
**Paint Quality**28%
**Size-Overall**10%
**Color**9%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Adhesion/Stickiness**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Jamming/Clogging**3%
## **Common questions**
- **Is tamiya spray paint profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 91 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tamiya spray paint niche?**
- 11 brands and 131 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in tamiya spray paint?**
- Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Thickness. The return rate is 0.4%.
- **When does demand for tamiya spray paint peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tamiya spray paint niche?**
- Listings span $5.76–$43.86; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.
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