---
title: "Taba Squishy Kit — $639K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/taba-squishy-kit"
last_updated: "2026-08-07T00:22:11.270Z"
locale: en
meta:
description: "Niche score 64/100 · $639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Taba Squishy Kit — $639K/yr Amazon US Niche (2026) - Flapen"
---
# **taba squishy kit**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 14Conversion 33Competition 66Returns 96Price range 87Avg price 92Brand share 82Review moat 87Quality gap 78
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****266.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$13.15–$32.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$639K**
$639K/yr · 1.1M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, taba squishy kit is a $639K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **taba squishy kit market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$652K–$870K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#714**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**53%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**42%**
- LET'S RESIN18% - Dan&Darci14% - ColoPlay10% - MOELUM6% - JOICEE6% - Anergoo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -21.9% search growth over the last 90 days.
60K40KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/taba-squishy-kit/trend)
## **Top taba squishy kit search terms**
- **taba squishy kit**814K/yr-31.3%2.3% conv. - **taba squishy making kit**137K/yr+17.3%3.3% conv. - **taba squishy maker**23K/yr-16.4%1.8% conv. - **tabba squishy kit**21K/yr-21.9%3.2% conv. - **taba squishy dig kit**7K/yr-4.0%0.3% conv. - **diy taba squishy kit**12K/yr+16.2%2.8% conv. - **taba squishy kit cheap**16K/yr-26.9%1.0% conv. - **taber squishy kit**7K/yr-17.6%1.4% conv. - **make your own taba squishy kit**9K/yr-27.1%3.2% conv. - **lets resin taba squishy kit**5K/yr+53.1%6.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/taba-squishy-kit/search-terms)
## **Top taba squishy kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$32K10%$64K15%$96K20%$128K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts**LET'S RESIN**$30.08**4.5★954 rev](https://www.amazon.com/dp/B0FH9MZTWL) [2**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls**Dan&Darci**$16.56**4.5★1,146 rev](https://www.amazon.com/dp/B0GZWZH2L8) [3**ColoPlay Taba Squishy Kit - 18OZ Rubber with Guided Bubble Free and Faster Fully Cures - FuFu Squishy Kit with Mold Flocking Powder - Stress Relief Entertainment**ColoPlay**$21.71**4.5★480 rev](https://www.amazon.com/dp/B0DSPCRN7Y) [4**MOELUM DIY Taba Squishy Kit with 6 Molds - 18OZ Bubble Free Liquid Silicone Fast 2-3H Cure with Easy Guide Ultimate Craft Gift for Beginners**MOELUM**$21.90**4.4★93 rev](https://www.amazon.com/dp/B0FSC3DS78) [5**JOICEE Taba Squishy Kit DIY Squishy Making Kit 18OZ 1:1 AB Liquid Silicone with 6 Molds for Make Your Own Super Soft Squishies Maker Kits Birthday Holiday Gifts Party Favors**JOICEE**$20.96**4.2★181 rev](https://www.amazon.com/dp/B0FBWXC4GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZEROMX DIY Taba Squishy Kit - All-in-One Squishy Making Kit with Silicone Molds 18OZ Liquid Silicone 1:1 AB Resin Mix Bubble-Free & Fast Curing Flex Rubber Cute Craft Gifts for Creative Kids & Teens**ZEROMX**$17.06**8 rev1mo ago](https://www.amazon.com/dp/B0GSVKZHJD) [**Make Your Own Taba Squishy Kit - DIY Squishy Making Kit with 8 Reusable Molds Squishies Toys for Kids 8-12 for 8-12 Year Old Girls**ColoPlay**$19.82**26 rev1mo ago](https://www.amazon.com/dp/B0GVJNDX97) [**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls**Dan&Darci**$16.56**1,146 rev2mo ago](https://www.amazon.com/dp/B0GZWZH2L8) [**DIY Soft Craft Making Kit with 18oz 1:1 Two-Part Gel & Animal Dessert Molds Slow Rising Squeeze Craft Set for Stress Relief All-in-One Craft Materials for Beginners Creative Gift for Graduation**Ipalet**$24.01**16 rev4mo ago](https://www.amazon.com/dp/B0GHRS693K) [**Easter Taba Squishy Making Kit for Kids - Squishies Easter Crafts Activities - 6 7 8 9 10 11 12 Year Old Birthday Gift - Craft Kits for Girls Ages 8-12 - Kid Toys for Ages 5-7 - Cool Arts & Crafts**Dan&Darci**$16.40**95 rev5mo ago](https://www.amazon.com/dp/B0GMLDJ2JC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SZCECHRE Taba Squishy Kit 18OZ Rubber Kit with Guided No Odor and Faster Fully Cures FuFu Squishy Kit with Mold Flocking Powder Stress Relief Entertainment**SZCECHRE**$17.08**4.3★**▲ 307%**](https://www.amazon.com/dp/B0GKFDMPVN) [**Make Your Own Taba Squishy Kit - DIY Squishy Making Kit with 8 Reusable Molds Squishies Toys for Kids 8-12 for 8-12 Year Old Girls**ColoPlay**$19.82**4.5★**▲ 304%**](https://www.amazon.com/dp/B0GVJNDX97) [**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls**Dan&Darci**$16.56**4.5★**▲ 304%**](https://www.amazon.com/dp/B0GZWZH2L8) [**ZEROMX DIY Taba Squishy Kit - All-in-One Squishy Making Kit with Silicone Molds 18OZ Liquid Silicone 1:1 AB Resin Mix Bubble-Free & Fast Curing Flex Rubber Cute Craft Gifts for Creative Kids & Teens**ZEROMX**$17.06**3.9★**▲ 296%**](https://www.amazon.com/dp/B0GSVKZHJD) [**Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion**BESNEL**$25.28**4.3★**▲ 293%**](https://www.amazon.com/dp/B0G8GQDDRG)
**~~View all trending →~~**
## **What buyers say about taba squishy kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Fun for kids”*
**Ease Of Use**9%
*“Ease of use”*
**Gifting Purpose**9%
*“Cute gift”*
**Quality-Overall**6%
*“Great quality and a perfect creative gift”*
**Instructions/User Manual/Troubleshooting**6%
*“Easy to follow instructions”*
**Value For Money**5%
*“WORTH THE MONEY”*
**Soft Feel**4%
*“The texture is soft”*
**Color**2%
*“The colors are cute”*
**Advertised Vs Actual Product**2%
*“better than expected”*
**Creativity**2%
*“lets them be creative”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Does not work as it should”*
**Adhesion/Stickiness**8%
*“Makes a mess -all glue”*
**Size-Overall**7%
*“So small”*
**Instructions/User Manual/Troubleshooting**6%
*“Poor instructions”*
**Assembly/Installation**6%
*“Does not set up well”*
**Value For Money**5%
*“A little expensive”*
**Mess Free**5%
*“This can be a little messy”*
**Quality-Overall**5%
*“Price to high for the quality”*
**Advertised Vs Actual Product**4%
*“False Advertisement”*
**Ease Of Cleaning**3%
*“Its also nearly impossible to clean the mixing cup”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**12%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Leak-Proof**4%
**Adhesion/Stickiness**4%
**Product Condition**4%
**Quality-Overall**4%
**Assembly/Installation**3%
## **Common questions**
- **Is taba squishy kit profitable to sell on Amazon United States?**
- The niche generates $639K/yr across 30 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the taba squishy kit niche?**
- 24 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in taba squishy kit?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.7%.
- **When does demand for taba squishy kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the taba squishy kit niche?**
- Listings span $13.15–$32.80; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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