---
title: "Super Sculpey — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/super-sculpey"
last_updated: "2026-08-09T08:00:48.181Z"
locale: en
meta:
description: "Niche score 38/100 · $73K/yr market · 63K searches/yr · $28.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $73K/yr market · 63K searches/yr · $28.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Super Sculpey — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **super sculpey**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 51Competition 20Returns 95Price range 88Avg price 95Brand share 6Review moat 52Quality gap 22
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.74–$85.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,433.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$73K**
$73K/yr · 63K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, super sculpey is a $73K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super sculpey market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$113K–$141K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Sculpey58% - ARIATI17% - Super Sculpey15% - Polyform5% - Morezmore3% - Amrules2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/super-sculpey/trend)
## **Top super sculpey search terms**
- **super sculpey**31K/yr-3.2%5.2% conv. - **super sculpey clay**20K/yr-37.4%5.5% conv. - **super sculpey polymer clay**7K/yr+58.6%4.9% conv. - **super sculpey firm**4K/yr+16.9%4.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/super-sculpey/search-terms)
## **Top super sculpey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super Sculpey Beige Oven-Bake Clay Ceramic-Like Sculpturing Compound - Semi-Translucent Finish Shatter and Chip Resistant 1 LB Pack of 3**Sculpey**$47.31**4.8★1,656 rev](https://www.amazon.com/dp/B00LH2DWDW) [2**Super Sculpey: Polymer Clay: Beige - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios**ARIATI**$18.36**4.7★233 rev](https://www.amazon.com/dp/B08LSFSF3Z) [3**Super Sculpey Medium Gray Premium Non Toxic Medium firmness Sculpting Modeling Polymer clay Oven Bake Clay 1 pound bar. Great for all advanced sculptors model makers and movie studios**Super Sculpey**$18.24**4.7★2,295 rev](https://www.amazon.com/dp/B00VFX5OJ8) [4**Sculpey: Original Sculpey Clay: White - 1 lb - Polymer Oven Bake Clay Non-Toxic Sculpting Bake-Sand-Drill-Paint Art & Craft Supplies Adults-Kids**Sculpey**$8.74**4.8★2,566 rev](https://www.amazon.com/dp/B008R86AOW) [5**Super Sculpey: Polymer Clay: Gray - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios**Sculpey**$20.56**4.8★5,847 rev](https://www.amazon.com/dp/B0091FRZK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morezmore M02370 1lb Super Sculpey Firm Gray Oven Bake Polymer Clay**Morezmore**$13.13**3 rev1y ago](https://www.amazon.com/dp/B0DXWTJD44) [**Amrules Clay Tools Kit 27 PCS Pottery Tools Practical Polymer Clay Sculpting Tools Kit Air Dry Clay Tools Set for Adults Pottery Craft Dotting Carving Drawing Molding Modeling Shaping**Amrules**$9.31**1,742 rev2y ago](https://www.amazon.com/dp/B0CXDJBPG6) [**Super Sculpey: Polymer Clay: Beige - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios**ARIATI**$18.36**233 rev5y ago](https://www.amazon.com/dp/B08LSFSF3Z) [**Sculpey Super Sculpturing Compound Medium Blend Gray Clay Pack of 3**Polyform**$43.13**599 rev10y ago](https://www.amazon.com/dp/B019HGI4CI) [**Super Sculpey Medium Gray Premium Non Toxic Medium firmness Sculpting Modeling Polymer clay Oven Bake Clay 1 pound bar. Great for all advanced sculptors model makers and movie studios**Super Sculpey**$18.24**2,295 rev11y ago](https://www.amazon.com/dp/B00VFX5OJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morezmore M02370 1lb Super Sculpey Firm Gray Oven Bake Polymer Clay**Morezmore**$13.13**4.3★**▲ 93%**](https://www.amazon.com/dp/B0DXWTJD44) [**Amrules Clay Tools Kit 27 PCS Pottery Tools Practical Polymer Clay Sculpting Tools Kit Air Dry Clay Tools Set for Adults Pottery Craft Dotting Carving Drawing Molding Modeling Shaping**Amrules**$9.31**4.7★**▲ 89%**](https://www.amazon.com/dp/B0CXDJBPG6) [**Super Sculpey Sculpting Compound Extra-Firm Gray Oven-Bake Clay - Shatter and Chip Resistant - 1 Lb Pack of 3**Sculpey**$49.38**4.5★**▲ 25%**](https://www.amazon.com/dp/B00LH25A2I) [**Super Sculpey: Polymer Clay: Gray - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios**Sculpey**$20.56**4.8★**▲ 22%**](https://www.amazon.com/dp/B0091FRZK8) [**Sculpey Super Living Doll Clay 1-Pound Beige**Sculpey**$20.07**4.8★**— 8%**](https://www.amazon.com/dp/B0033F5O9Q)
**~~View all trending →~~**
## **What buyers say about super sculpey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Value For Money**13%
*“Great Value”*
**Ease Of Use**12%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“As described”*
**Material Quality**6%
*“Newbie friendly polymer clay”*
**Soft Feel**6%
*“Very soft and foldable”*
**Fun/Entertainment Experience**5%
*“great for family fun or hobbies”*
**Engraving/Paint/Sublimation**3%
*“Its easy to paint”*
**Durability**3%
*“feel very durable”*
**Gifting Purpose**2%
*“Fun little gifts for mom”*
### **What buyers complain about **
**Hard Feel**19%
*“This sculpey is too soft after a short time working with it”*
**Instructions/User Manual/Troubleshooting**5%
*“the directions were not very straightforward”*
**Material Quality**5%
*“Sculpey clay - Nothing really to talk about here just sculpting clay”*
**Moist/Dry**5%
*“dry”*
**Ease Of Use**5%
*“Hard to work with”*
**Product Condition**5%
*“Seems like every seller on here sells old, crumbly clay”*
**Adhesion/Stickiness**5%
*“Best clay ever or almost ever still a bit to sticky and weird”*
**Smell**5%
*“i threw the bag away as it has a horrible toxic chemical smell”*
**Color**5%
*“Turned beige”*
**Size-Overall**4%
*“They are TINY”*
### **Top return reasons **
**Material Quality**22%
**Value For Money**17%
**Hard Feel**14%
**Size-Overall**9%
**Moist/Dry**8%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is super sculpey profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 13 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the super sculpey niche?**
- 6 brands and 46 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in super sculpey?**
- Top complaints mined from reviews: Hard Feel, Instructions/User Manual/Troubleshooting, Material Quality. The return rate is 0.9%.
- **When does demand for super sculpey peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the super sculpey niche?**
- Listings span $8.74–$85.77; the average listing price is $28.21 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.
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