---
title: "Stuffing — $897K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stuffing"
last_updated: "2026-08-09T09:45:57.629Z"
locale: en
meta:
description: "Niche score 51/100 · $897K/yr market · 958K searches/yr · $7.46 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $897K/yr market · 958K searches/yr · $7.46 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stuffing — $897K/yr Amazon US Niche (2026) - Flapen"
---
# **stuffing**
**Worth a look**
Shows low returns (0.6%), but soft demand (-18.6% this quarter) keeps it on the watch list.
Market size 76Growth 16Conversion 95Competition 56Returns 97Price range 33Avg price 21Brand share 35Review moat 24Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$897K**
$897K/yr · 958K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$0.99–$21.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,759.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stuffing is a $897K/yr Amazon United States market (958K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stuffing market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 97%
**Open market**
**12%**
- Amazon Grocery24% - Poly-Fil19% - Stove Top19% - Kraft17% - Jmuiiu5% - GOMICRAFT4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
175K125KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/stuffing/trend)
## **Top stuffing search terms**
- **stuffing**535K/yr-13.2%10.1% conv. - **stuffing mix**353K/yr-30.8%13.2% conv. - **turkey stuffing**34K/yr-19.3%9.2% conv. - **turkey stuffing mix**9K/yr+1.1%10.7% conv. - **traditional stuffing**2K/yr+345.7%15.4% conv. - **turkey dressing**5K/yr-14.9%6.9% conv. - **turkey dressing stuffing**3K/yr+10.4%7.8% conv. - **stiffing**2K/yr-13.5%10.3% conv. - **thanksgiving stuffing**3K/yr+86.3%0.0% conv. - **boxed stuffing**3K/yr-30.4%8.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/stuffing/search-terms)
## **Top stuffing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$45K10%$90K15%$135K20%$179K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Grocery Chicken Flavor Stuffing Mix 6 Oz**Amazon Grocery**$1.00**4.5★1,439 rev](https://www.amazon.com/dp/B09SHP19D8) [2**Stove Top Stuffing Mix 1 Box for Dinner Sides and Thanksgiving Dinner Chicken 6 oz**Kraft**$1.65**4.8★5,040 rev](https://www.amazon.com/dp/B000VDRKT0) [3**Stove Top Savory Herbs Stuffing Mix Instant Side Dish for Chicken Pork and Holiday Meals Savory Seasoned Bread Stuffing Ready in 5 Minutes 6 Ounce Box (Pack of 1)**Stove Top**$1.76**4.7★5,200 rev](https://www.amazon.com/dp/B00NAXUB3U) [4**Poly-fil Fairfield CCDF10 Crafters Choice Dry Packing Fiber Fill 10 Ounce Bag Blue/Orange**Poly-Fil**$7.46**4.8★5,273 rev](https://www.amazon.com/dp/B008QBXMYQ) [5**Amazon Grocery Turkey Flavor Stuffing Mix 6 Oz (Previously Amazon Fresh Packaging May Vary)**Amazon Grocery**$0.99**4.5★665 rev](https://www.amazon.com/dp/B09SHMWMF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Welacer Polyfill Stuffing Fluffy Pillow Stuffing for Stuffed Animals DIY Plush Toys Cushions Cloud Decorations Premium Original White Polyester Filling for Crochet Crafts 2.3lb/36.8oz**Welacer**$16.97**284 rev11mo ago](https://www.amazon.com/dp/B0FJVXSYLH) [**Daylendar Polyester Fiberfill Stuffing 150g/5.3oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable**Daylendar**$8.21**82 rev1y ago](https://www.amazon.com/dp/B0F6N39DJ3) [**Daylendar Polyester Fiberfill Stuffing 250g/8.8oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable**Daylendar**$13.01**82 rev1y ago](https://www.amazon.com/dp/B0F6N2FCSM) [**Stove Top Cranberry Stuffing Mix 6 oz Box**Stove Top**$1.85**551 rev1y ago](https://www.amazon.com/dp/B0F1ZSFZ1V) [**GOMICRAFT Fiberfill Stuffing for Stuffed Animals 3.5oz for Crafts Cushion and Clouds Premium Quality Fiber Fill Stuffing Machine Washable Polyester.**GOMICRAFT**$8.95**492 rev1y ago](https://www.amazon.com/dp/B0DSM8W5VQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daylendar Polyester Fiberfill Stuffing 150g/5.3oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable**Daylendar**$8.21**4.6★**▲ 731%**](https://www.amazon.com/dp/B0F6N39DJ3) [**GOMICRAFT Fiberfill Stuffing for Stuffed Animals 3.5oz for Crafts Cushion and Clouds Premium Quality Fiber Fill Stuffing Machine Washable Polyester.**GOMICRAFT**$8.95**4.5★**▲ 466%**](https://www.amazon.com/dp/B0DSM8W5VQ) [**Welacer Polyfill Stuffing Fluffy Pillow Stuffing for Stuffed Animals DIY Plush Toys Cushions Cloud Decorations Premium Original White Polyester Filling for Crochet Crafts 2.3lb/36.8oz**Welacer**$16.97**4.7★**▲ 351%**](https://www.amazon.com/dp/B0FJVXSYLH) [**Poly-Fil Premium Polyester Fiber Fill by Fairfield 50 oz bag**Poly-Fil**$14.88**4.8★**▲ 258%**](https://www.amazon.com/dp/B0083VN2EE) [**BUTUZE 250g/8.8oz Polyfill Stuffing Fiber Fill (2.1oz-4.4lb) White Premium Fiberfill Stuffing for Craft High Resilience Crochet Stuffing Stuffing for Stuffed Animals Cotton Batting Recyclable**BUTUZE**$12.90**4.3★**▲ 210%**](https://www.amazon.com/dp/B08LYJ66HN)
**~~View all trending →~~**
## **What buyers say about stuffing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Absolutely delicious”*
**Value For Money**13%
*“Cost effective”*
**Quality-Overall**13%
*“Excellent quality & easy to work with”*
**Flavor**7%
*“Best flavor”*
**Soft Feel**7%
*“Soft, easy to use”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Fluffiness**3%
*“fluffy pillow”*
**Efficiency**2%
*“It works great and delivers consistent, reliable results”*
**Cooking Instructions**2%
*“And consistency is key in cooking”*
### **What buyers complain about **
**Size-Overall**13%
*“Very small box”*
**Value For Money**13%
*“food is expensive going out”*
**Salt Content**12%
*“Way too salty”*
**Taste-Overall**11%
*“Weird taste”*
**Hard Feel**4%
*“Welp - NOPE - it is very coarse”*
**Fluffiness**3%
*“Not fluffy at all”*
**Advertised Vs Actual Product**3%
*“Photos deceiving”*
**Flavor**2%
*“the flavor Im just not used to maybe have to get used to it”*
**Quality-Overall**2%
*“This product is cheap and low quality”*
**Cushion**2%
*“I feel badly for those 1-star reviewers who sent it back, calling it a cheap pillow and not stuffing, without even opening it”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**20%
**Advertised Vs Actual Product**15%
**Material Quality**14%
**Fluffiness**4%
**Color**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Cushion**2%
**Soft Feel**1%
## **Common questions**
- **Is stuffing profitable to sell on Amazon United States?**
- The niche generates $897K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the stuffing niche?**
- 11 brands and 98 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in stuffing?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Salt Content. The return rate is 0.6%.
- **When does demand for stuffing peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the stuffing niche?**
- Listings span $0.99–$21.82; the average listing price is $7.46 (sweet spot $15–$100). The average incumbent carries 6,759 reviews — the moat a new listing must climb.
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