---
title: "Streamers — $868K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/streamers"
last_updated: "2026-08-09T08:52:09.821Z"
locale: en
meta:
description: "Niche score 56/100 · $868K/yr market · 2.2M searches/yr · $9.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $868K/yr market · 2.2M searches/yr · $9.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Streamers — $868K/yr Amazon US Niche (2026) - Flapen"
---
# **streamers**
**Launch it**
A $868K/yr market growing +18.5% this quarter with returns at 3.2% — clears our launch bar.
Market size 75Growth 48Conversion 52Competition 76Returns 48Price range 51Avg price 26Brand share 79Review moat 32Quality gap 28
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Great****$868K**
$868K/yr · 2.2M searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.81–$24.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,338.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.18**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, streamers is a $868K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May. Verdict: Launch it — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **streamers market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$918K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**41%**
- PartyWoo29% - Captain Decor13% - Oun Nana6% - GREATRIL5% - JOYIN3% - PIGETALE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.
70K50KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/streamers/trend)
## **Top streamers search terms**
- **streamers**737K/yr+16.6%6.3% conv. - **decoration**258K/yr+25.7%0.0% conv. - **party streamers**240K/yr+4.3%3.8% conv. - **streamers party decorations**266K/yr-16.3%5.7% conv. - **whimsical birthday decorations**69K/yr+89.6%0.9% conv. - **decoracion**100K/yr-5.0%0.0% conv. - **party supplies for adults**87K/yr+18.8%0.0% conv. - **party garlands**103K/yr+1.8%0.6% conv. - **outdoor party decorations**48K/yr+189.8%0.1% conv. - **party accessories**65K/yr+24.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/streamers/search-terms)
## **Top streamers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$69K12%$104K16%$139K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PartyWoo Crepe Paper Streamers 6 Rolls 492ft Pack of Party Streamers in 6 Pastel Colors for Birthday Decorations Party Decorations Wedding Decorations (1.8 Inch x 82 Ft/Roll)**PartyWoo**$7.03**4.6★5,553 rev](https://www.amazon.com/dp/B08LCS9HZT) [2**Captain Decor 8 Crepe Paper Streamers Rolls 656ft Pack of Unique 8 Rainbow Streamers Party Decorations Birthday Streamers Party Streamers for Wedding Decoration (1.8 inch x 82 ft/Roll)**Captain Decor**$7.14**4.6★2,286 rev](https://www.amazon.com/dp/B09JF5NPKZ) [3**PartyWoo Crepe Paper Streamers 8pcs 656ft Pack of Rainbow Colorful Crepe Paper Streamers for Graduation Baby Shower Unicorn Fiesta Safari Flower Spring Rainbow Theme Birthday Party Decorations**PartyWoo**$6.85**4.7★1,323 rev](https://www.amazon.com/dp/B0989TJ66K) [4**12 Rolls Crepe Paper Streamers 12 Colors Streamers Party Supplies for Birthday Party Baby Shower Rainbow DIY Christmas Halloween Wedding Ceremony Various Large Festivals Decoration**Oun Nana**$11.19**4.7★481 rev](https://www.amazon.com/dp/B09TDHV5XN) [5**JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)**JOYIN**$9.84**4.5★3,584 rev](https://www.amazon.com/dp/B07NWR7HKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gueevin Fancy Birthday Whimsical Party Decor 600 Sheets Pastel Paper Chain Garland 2 Pack Star Curtains 492 ft Pastel Crepe Paper Streamers Party Decor for Whimsical Fancy Birthday Supplies**Gueevin**$24.59**8 rev6mo ago](https://www.amazon.com/dp/B0GDGJV55M) [**Crepe Paper Streamers Party Decorations - 6 Rolls Grass Green Gold Pink Olive Green Beige Khaki Streamers Crepe Paper Rolls for Birthday Wedding Party**HPUCLZI**$8.06**69 rev10mo ago](https://www.amazon.com/dp/B0FR2DN119) [**Riqiaqia Streamers Party Decorations 8 Rolls Pink Gold Crepe Paper Streamers for Wedding Birthday Bachelorette Bridal Showerand Baby Shower Girl**Riqiaqia**$11.62**130 rev1y ago](https://www.amazon.com/dp/B0FDQG28JP) [**HonuGoGo 48PCS Pastel Paper Swirl Decorations Hanging Ceiling Streamers for Birthday Spring Bridal Gender Reveal Wedding or Everyday Party Decor**HonuGoGo**$13.21**169 rev1y ago](https://www.amazon.com/dp/B0F3DCW334) [**2 Pack Glitter Pink Backdrop 3.28 FT x 7.05 FT Birthday Party Decorations Laser Pink Fringe Curtains Foil Streamer Tinsel Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop**ZATAYE**$5.89**4,781 rev1y ago](https://www.amazon.com/dp/B0DLN1B4MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gueevin Fancy Birthday Whimsical Party Decor 600 Sheets Pastel Paper Chain Garland 2 Pack Star Curtains 492 ft Pastel Crepe Paper Streamers Party Decor for Whimsical Fancy Birthday Supplies**Gueevin**$24.59**4.8★**▲ 214%**](https://www.amazon.com/dp/B0GDGJV55M) [**Heliltd 5Pcs Fascinators for Women Tea Party Fascinator Hat for Women Veil Tea Party Hats and Gloves Set**Heliltd**$11.90**4.5★**▲ 206%**](https://www.amazon.com/dp/B0CGD9622D) [**Captain Decor 8 Pastel Streamers 656ft Pack of Pastel Birthday Decorations Rainbow Party Decorations Backdrop Party Supplies for Wedding Decor (1.8 inch x 82 ft/Roll)**Captain Decor**$7.60**4.6★**▲ 184%**](https://www.amazon.com/dp/B0BMLLH96N) [**JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)**JOYIN**$9.84**4.5★**▲ 175%**](https://www.amazon.com/dp/B07NWR7HKD) [**Rainbow Red-Orange Green-Blue Purple Streamers Garland - 12pcs Colorful Theme Party-Decorations 4-Leaf Clover Paper Streamer Banner Boy Girl Kids Birthday Supplies Baby Shower Wedding Decor Ouruola**OURUOLA**$16.84**4.6★**▲ 78%**](https://www.amazon.com/dp/B0C9PFLR9N)
**~~View all trending →~~**
## **What buyers say about streamers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Color is accurate”*
**Quality-Overall**15%
*“Great quality and I love all of the bright color options”*
**Advertised Vs Actual Product**9%
*“Just like in the picture”*
**Value For Money**7%
*“Good deal”*
**Adhesion/Stickiness**5%
*“Adhesive works well”*
**Size-Overall**4%
*“The length of this is great”*
**Fun/Entertainment Experience**4%
*“So much fun”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“held up well”*
**Assembly/Installation**2%
*“Very easy to assemble”*
### **What buyers complain about **
**Durability**18%
*“Falling apart”*
**Quality-Overall**17%
*“Extremely cheap quality”*
**Size-Overall**13%
*“Not the size I was expecting”*
**Adhesion/Stickiness**9%
*“Not sticky enough”*
**Thickness**5%
*“not very thick”*
**Strength**5%
*“Easily broken”*
**Color**4%
*“Colors are not as shown”*
**Value For Money**3%
*“Not a good value at all”*
**Defective Material/Parts**2%
*“The sticky portion did not work very well at all”*
**Material Quality**2%
*“Thin material”*
### **Top return reasons **
**Color**26%
**Size-Overall**22%
**Value For Money**17%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Display Colors**3%
**Defective Material/Parts**3%
**Material Quality**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is streamers profitable to sell on Amazon United States?**
- The niche generates $868K/yr across 48 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Launch it (56/100).
- **How competitive is the streamers niche?**
- 33 brands and 40 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in streamers?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.
- **When does demand for streamers peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the streamers niche?**
- Listings span $5.81–$24.59; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 3,339 reviews — the moat a new listing must climb.
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