---
title: "Strathmore Watercolor Sketchbook — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/strathmore-watercolor-sketchbook"
last_updated: "2026-08-09T17:53:31.685Z"
locale: en
meta:
description: "Niche score 45/100 · $85K/yr market · 79K searches/yr · $14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $85K/yr market · 79K searches/yr · $14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strathmore Watercolor Sketchbook — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **strathmore watercolor sketchbook**
**Skip it**
A small market ($85K/yr) — this niche doesn't clear our bar today.
Market size 21Growth 30Conversion 77Competition 44Returns 97Price range 74Avg price 70Brand share 23Review moat 28Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.59–$41.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.40**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,702.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$85K**
$85K/yr · 79K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, strathmore watercolor sketchbook is a $85K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strathmore watercolor sketchbook market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#347**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**6%**
- Strathmore67% - Canson8% - U.S. Art Supply7% - Hapikalor5% - Bonmiy4% - Fuxi3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +3.9% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/strathmore-watercolor-sketchbook/trend)
## **Top strathmore watercolor sketchbook search terms**
- **strathmore watercolor paper**43K/yr+2.2%6.0% conv. - **water color paper 11x14**10K/yr+2.5%8.5% conv. - **watercolor paper 11x14**8K/yr+10.7%7.9% conv. - **11x14 watercolor paper**7K/yr+5.0%10.7% conv. - **strathmore 400 series watercolor paper**4K/yr+33.3%5.3% conv. - **watercolor paper strathmore**4K/yr-1.4%8.8% conv. - **strathmore watercolor**3K/yr-18.2%3.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/strathmore-watercolor-sketchbook/search-terms)
## **Top strathmore watercolor sketchbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Strathmore 300 Series Watercolor Paper Pad 9x12 inches 24 Sheets (140lb/300g) - Artist Paper for Adults and Students - Watercolors Mixed Media Markers and Art Journaling**Strathmore**$12.51**4.7★2,838 rev](https://www.amazon.com/dp/B0027AAIS0) [2**Strathmore 400 Series Wire Bound Watercolor Pad 140 lb. Cold Press 9 X 12 inches White 12 Sheets (440-1)**Strathmore**$9.55**4.8★3,839 rev](https://www.amazon.com/dp/B0027AGLM2) [3**Strathmore 300 Series Tape Bound Watercolor Pad 140 lb. Cold Press 11 X 15 inches White 12 Sheets (360-111)**Strathmore**$9.76**4.7★2,109 rev](https://www.amazon.com/dp/B000KNLQIM) [4**U.S. Art Supply 11 x 14 Premium Heavyweight Watercolor Paper Pad Pack of 2 (12 Sheets Each) 140lb (300gsm) - Cold Pressed Acid-Free Wet Water Color Paper - for Artists Students**U.S. Art Supply**$19.92**4.3★1,874 rev](https://www.amazon.com/dp/B00PG1XJ7E) [5**Strathmore 440-2 STR-440-2 12 Sheet No.140 Watercolor Cp Wire Bound Pad 11 by 15 11x15**Strathmore**$13.92**4.8★3,839 rev](https://www.amazon.com/dp/B0024KSG8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)**Prudiut**$41.82**861 rev6mo ago](https://www.amazon.com/dp/B0GBW8YH9S) [**Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.**Fuxi**$21.01**16,539 rev7mo ago](https://www.amazon.com/dp/B0FVGBFX17) [**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**319 rev9mo ago](https://www.amazon.com/dp/B0FLWVQ9YB) [**Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch**Strathmore**$18.87**9 rev1y ago](https://www.amazon.com/dp/B0F97VKL95) [**Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.**Ogfu**$7.52**811 rev1y ago](https://www.amazon.com/dp/B0DF5N52QB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)**Prudiut**$41.82**4.6★**▲ 210%**](https://www.amazon.com/dp/B0GBW8YH9S) [**Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.**Fuxi**$21.01**4.8★**▲ 152%**](https://www.amazon.com/dp/B0FVGBFX17) [**Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch**Strathmore**$18.87**4.6★**▲ 136%**](https://www.amazon.com/dp/B0F97VKL95) [**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**4.7★**▲ 117%**](https://www.amazon.com/dp/B0FLWVQ9YB) [**Strathmore 200 Series Watercolor Paper Pad 9x12 inch 15 Sheets**Pacon**$6.35**5.0★**▲ 117%**](https://www.amazon.com/dp/B07DF7YR2M)
**~~View all trending →~~**
## **What buyers say about strathmore watercolor sketchbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“the quality has always been consistent”*
**Value For Money**14%
*“Good value”*
**Color**7%
*“holds up to the water colors vibrant”*
**Size-Overall**6%
*“Nice size”*
**Gifting Purpose**4%
*“It makes it an easy gift for me”*
**Absorbency**3%
*“It is very absorbent”*
**Paint Quality**3%
*“Holds paint well”*
**Thickness**3%
*“It has a good thickness”*
**Texture/Consistency-Overall**2%
*“Texture and weight is nice”*
**Drawing Experience**2%
*“Great for certain art projects”*
### **What buyers complain about **
**Color**16%
*“Not Good for Watercolor”*
**Paint Quality**13%
*“If you get too much paint anywhere”*
**Quality-Overall**9%
*“Not archival fine-art quality”*
**Water Resistance**7%
*“Not of quality for watercolors”*
**Advertised Vs Actual Product**6%
*“Misrepresented”*
**Size-Overall**4%
*“there's something really odd about the sizing”*
**Thickness**4%
*“Thin and kind of elementary”*
**Value For Money**4%
*“way too expensive for what it is”*
**Ease Of Use**4%
*“This will frustrate anybody trying to learn”*
**Adhesion/Stickiness**3%
*“Top edge is glued”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**18%
**Advertised Vs Actual Product**9%
**Paint Quality**4%
**Quality-Overall**4%
**Color**3%
**Material Quality**3%
**Water Resistance**2%
**Certifications**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is strathmore watercolor sketchbook profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the strathmore watercolor sketchbook niche?**
- 11 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in strathmore watercolor sketchbook?**
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 0.7%.
- **When does demand for strathmore watercolor sketchbook peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the strathmore watercolor sketchbook niche?**
- Listings span $5.59–$41.82; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 3,703 reviews — the moat a new listing must climb.
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