---
title: "Stitch Diamond Painting — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stitch-diamond-painting"
last_updated: "2026-08-09T19:03:22.250Z"
locale: en
meta:
description: "Niche score 41/100 · $86K/yr market · 261K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $86K/yr market · 261K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stitch Diamond Painting — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **stitch diamond painting**
**Skip it**
Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 10Conversion 34Competition 61Returns 96Price range 33Avg price 50Brand share 40Review moat 95Quality gap 14
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****99.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$8.06–$18.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$86K**
$86K/yr · 261K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stitch diamond painting is a $86K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stitch diamond painting market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$121K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#746**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **30.4%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 97%
**Open market**
**14%**
- Gearock31% - JYLMOOD17% - KOJEFCV17% - Youtheart8% - Cra-Z-Art8% - JAKI6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/stitch-diamond-painting/trend)
## **Top stitch diamond painting search terms**
- **stitch diamond art**132K/yr-29.3%2.4% conv. - **diamond art stitch**35K/yr-26.1%1.7% conv. - **stitch diamond painting**35K/yr-25.8%1.6% conv. - **lilo and stitch diamond art**17K/yr-28.5%2.4% conv. - **diamond painting stitch**14K/yr-25.1%1.1% conv. - **diamond art stitch disney**5K/yr-33.0%3.8% conv. - **stitch diamond art for kids**7K/yr-54.0%5.9% conv. - **lilo and stitch diamond painting**5K/yr-20.5%1.4% conv. - **stitch gem art**4K/yr-30.9%7.7% conv. - **stitch diamond art kits for adults**7K/yr-67.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/stitch-diamond-painting/search-terms)
## **Top stitch diamond painting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JYLMOOD Cartoon Diamond Art Painting Kits for Kids 5D Diamond Painting Kits for Adults Beginner DIY Full Drill Diamond Rhinestone with Tools Accessories for Home Wall Decor Christmas 12x16inch**JYLMOOD**$10.03**4.9★32 rev](https://www.amazon.com/dp/B0FB3M68F3) [2**Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.90**4.6★53 rev](https://www.amazon.com/dp/B0GLQSJ4Z1) [3**Youtheart Painting with Diamonds Stitch Diamond Art 5D Full Drill Cross Stitch Embroidery Kit**Youtheart**$12.34**4.6★264 rev](https://www.amazon.com/dp/B0D3DN6JK4) [4**Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.05**5.0★17 rev](https://www.amazon.com/dp/B0GNJ55VVM) [5**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**4.7★64 rev](https://www.amazon.com/dp/B0GLPPQX6V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies**JaCraftNe**$10.04**4 rev4mo ago](https://www.amazon.com/dp/B0GF6QQ6KW) [**Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.05**17 rev4mo ago](https://www.amazon.com/dp/B0GNJ55VVM) [**Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.90**53 rev5mo ago](https://www.amazon.com/dp/B0GLQSJ4Z1) [**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**64 rev5mo ago](https://www.amazon.com/dp/B0GLPPQX6V) [**KOJEFCV Cartoon Diamond Art Painting Kits for Kids with Frame Cartoon Diamond Art for Kids Ages 4-8-12 Easy Gem Kit Kid with Beautiful Package for Gift Home Wall Decor(7x7inch)**KOJEFCV**$10.05**135 rev5mo ago](https://www.amazon.com/dp/B0GKYMGLYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JYLMOOD 4 Packs 5D Diamond Art Kits for Kids Full Drill 5D Cartoon Diamond Painting Kits for Adults Beginners DIY Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch with 1 Wooden Frame**JYLMOOD**$10.12**5.0★**▲ 281%**](https://www.amazon.com/dp/B0GDY7CH8V) [**CraftyTime 4pack Diamond Art Painting Kits for Kids Cartoon Diamond Art for Kids Ages 4-8-12 Easy Cartoon Gem Kit Crafts Beginners for Gift Home Wall Decor(6x6inch)**CraftyTime**$10.25**4.8★**▲ 259%**](https://www.amazon.com/dp/B0GKXKXL4P) [**JYLMOOD 6 Packs 5D Diamond Art Kits for Kids Beginners Full Drill 5D Cartoon Diamond Painting Kits for Adults DIY Big Gem Art Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch**JYLMOOD**$14.55**4.6★**▲ 227%**](https://www.amazon.com/dp/B0GDY75B2S) [**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**4.7★**▲ 196%**](https://www.amazon.com/dp/B0GLPPQX6V) [**Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies**JaCraftNe**$10.04**5.0★**▲ 173%**](https://www.amazon.com/dp/B0GF6QQ6KW)
**~~View all trending →~~**
## **What buyers say about stitch diamond painting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Lots of fun”*
**Ease Of Use**14%
*“Easy to use”*
**Quality-Overall**11%
*“Excellent product”*
**Gifting Purpose**9%
*“Birthday party gift”*
**Stitch/Finish/Polish**7%
*“Stitch”*
**Design-Overall**5%
*“I like that the set comes with multiple designs”*
**Value For Money**4%
*“Good value for the money”*
**Size-Overall**4%
*“so for me they are the perfect size”*
**Color**3%
*“Love the colors”*
**Adhesion/Stickiness**2%
*“the adhesive is strong”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“The canvess were very sticky”*
**Size-Overall**12%
*“The diamonds are big”*
**Value For Money**7%
*“Waste of money”*
**Quality-Overall**4%
*“Not the best quality”*
**Gifting Purpose**4%
*“Not ideal if youre giving it as a gift”*
**Material Quality**2%
*“I feel like the material is kinda cheap”*
**Instructions/User Manual/Troubleshooting**2%
*“although no thanks to the instructions which have been translated in a kind of loose way”*
**Assembly/Installation**1%
*“It took my daughter a few hours to finish one”*
**Mess Free**1%
*“That said, be prepared for a mess”*
**Frame Quality**1%
*“Doesnt come with a frame”*
### **Top return reasons **
**Size-Overall**31%
**Advertised Vs Actual Product**25%
**Defective Material/Parts**11%
**Value For Money**6%
**Stitch/Finish/Polish**5%
**Color**4%
**Gifting Purpose**4%
**Product Condition**3%
**Frame Quality**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is stitch diamond painting profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 23 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the stitch diamond painting niche?**
- 11 brands and 14 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in stitch diamond painting?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for stitch diamond painting peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the stitch diamond painting niche?**
- Listings span $8.06–$18.38; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)