---
title: "Trend — stiff felt - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stiff-felt/trend"
last_updated: "2026-08-09T12:47:11.104Z"
locale: en
meta:
  description: "Niche score 46/100 · $118K/yr market · 154K searches/yr · $13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $118K/yr market · 154K searches/yr · $13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — stiff felt - Flapen"
---

# **stiff felt**

**Skip it**

A small market ($118K/yr) — this niche doesn't clear our bar today.

Market size 28Growth 29Conversion 66Competition 48Returns 53Price range 68Avg price 59Brand share 58Review moat 66Quality gap 35

**Price range**

**Good****$4.23–$37.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****851.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.06**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$118K**

$118K/yr · 154K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend