---
title: "Stickum — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stickum"
last_updated: "2026-08-09T08:06:02.906Z"
locale: en
meta:
description: "Niche score 42/100 · $129K/yr market · 101K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $129K/yr market · 101K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stickum — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **stickum**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 20Conversion 95Competition 17Returns 92Price range 46Avg price 39Brand share 25Review moat 38Quality gap 48
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.29–$23.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,735.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$129K**
$129K/yr · 101K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, stickum is a $129K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stickum market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$134K–$161K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**7%**
- Fox Run61% - Glove Glu11% - ZECHKAVAA9% - MUELLER4% - Enhon4% - Alcolin3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/stickum/trend)
## **Top stickum search terms**
- **candle adhesive**15K/yr-2.1%9.0% conv. - **stickum**13K/yr+4.7%3.6% conv. - **candle glue**9K/yr-17.1%11.0% conv. - **stick um candle adhesive**10K/yr-17.7%14.7% conv. - **candle putty**8K/yr-12.7%14.6% conv. - **stickum grip spray**3K/yr+55.4%3.1% conv. - **stick um**6K/yr-24.1%15.9% conv. - **stick em**5K/yr+15.9%8.1% conv. - **candle putty to hold candles in place**6K/yr-27.7%12.9% conv. - **candle adhesive for taper candles**5K/yr-16.6%12.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/stickum/search-terms)
## **Top stickum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fox Run Stick-Um Candle Adhesive 2 Ounces of Candle Stick Holder Stick Dots**Fox Run**$10.28**4.6★6,252 rev](https://www.amazon.com/dp/B0CLX3XX1V) [2**Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots**Fox Run**$12.17**4.6★6,252 rev](https://www.amazon.com/dp/B0DLJFDQLK) [3**Fox Run Stick-Um Candle Adhesive 2 Ounces Holds Candles Straight**Fox Run**$9.22**4.6★1,807 rev](https://www.amazon.com/dp/B0025V680S) [4**Gloveglu MEGAgrip Goalkeeper Glove Grip Spray | Advanced Goalkeeper Glove Palm Grip Reviver | Improved Catching & Better Ball Handling**Glove Glu**$23.27**4.5★6,247 rev](https://www.amazon.com/dp/B01D1SB6MS) [5**Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24**ZECHKAVAA**$8.20**4.4★291 rev](https://www.amazon.com/dp/B0D9287J1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enhon 4 Ounces 2 Pack Candle Stick Glue Adhesive for Taper to Hold Candles in Place**Enhon**$10.10**113 rev1y ago](https://www.amazon.com/dp/B0DTHWYJKT) [**Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots**Fox Run**$12.17**6,252 rev1y ago](https://www.amazon.com/dp/B0DLJFDQLK) [**Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24**ZECHKAVAA**$8.20**291 rev2y ago](https://www.amazon.com/dp/B0D9287J1M) [**Likejarcand 24 Pieces White Adhesive Small Candles Accessories Candle Wax Dots- Adhesive Wax Sticky Dots Candl Accessories (24)**Likejarcand**$5.75**280 rev2y ago](https://www.amazon.com/dp/B0D5L8ZSD5) [**Candle Adhesive Taper Candle Glue Candle Adhesive Grip for Secure Candle Hold Candle Accessories 1oz**YFANITI**$8.06**73 rev2y ago](https://www.amazon.com/dp/B0D2DC67CB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Candle Adhesive Glue for Taper Candles Strong Candle Holder Adhesive to Keep Candles Secure | Reusable Candle Putty Alternative for Candlesticks 2 Ounces**RONDURE**$10.75**3.7★**▲ 467%**](https://www.amazon.com/dp/B0GRTXCHWJ) [**Gloveglu MEGAgrip Goalkeeper Glove Grip Spray | Advanced Goalkeeper Glove Palm Grip Reviver | Improved Catching & Better Ball Handling**Glove Glu**$23.27**4.5★**▲ 237%**](https://www.amazon.com/dp/B01D1SB6MS) [**Fox Run Stick-Um Candle Adhesive 0.5-Ounce**Fox Run**$7.23**4.6★**▲ 226%**](https://www.amazon.com/dp/B000UGM32C) [**Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24**ZECHKAVAA**$8.20**4.4★**▲ 18%**](https://www.amazon.com/dp/B0D9287J1M) [**Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots**Fox Run**$12.17**4.6★**— 6%**](https://www.amazon.com/dp/B0DLJFDQLK)
**~~View all trending →~~**
## **What buyers say about stickum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Efficiency**14%
*“It does its job well”*
**Adhesion/Stickiness**13%
*“It sticks”*
**Functionality-Overall**8%
*“Works great”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Grip**6%
*“I find it really good for a temporary grip when needed”*
**Quality-Overall**6%
*“High quality”*
**Design-Overall**2%
*“Does exactly what it was designed to do”*
**Durability**2%
*“Easy to use, durable”*
**Ease Of Cleaning**2%
*“Cleans up easily with soap and water”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Sticky”*
**Functionality-Overall**14%
*“Did not work well”*
**Ease Of Use**6%
*“is nearly impossible to get off fingers after using so be prepared for that”*
**Size-Overall**5%
*“Tiny”*
**Durability**4%
*“Very poor durability”*
**Value For Money**4%
*“Too expensive for so little”*
**Quality-Overall**4%
*“Garbage”*
**Ease Of Cleaning**4%
*“Does make gloves dirty quickly though”*
**Color**1%
*“Wish it came in black”*
**Advertised Vs Actual Product**1%
*“Not what it seems”*
### **Top return reasons **
**Adhesion/Stickiness**40%
**Functionality-Overall**20%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Size-Overall**5%
**Grip**3%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
**Smell**2%
**Product Condition**1%
## **Common questions**
- **Is stickum profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 13 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the stickum niche?**
- 10 brands and 51 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in stickum?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 1.2%.
- **When does demand for stickum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the stickum niche?**
- Listings span $5.29–$23.27; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.
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