---
title: "Stick and Stitch Embroidery Paper — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stick-and-stitch-embroidery-paper"
last_updated: "2026-08-09T11:18:46.431Z"
locale: en
meta:
description: "Niche score 44/100 · $87K/yr market · 513K searches/yr · $7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $87K/yr market · 513K searches/yr · $7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stick and Stitch Embroidery Paper — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **stick and stitch embroidery paper**
**Skip it**
Prices mostly outside the sweet spot ($5.08–$15.97) — this niche doesn't clear our bar today.
Market size 22Growth 11Conversion 28Competition 79Returns 97Price range 9Avg price 21Brand share 59Review moat 79Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Great****411.04**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$87K**
$87K/yr · 513K searches
**Avg price**
**Bad****$7.63**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.08–$15.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, stick and stitch embroidery paper is a $87K/yr Amazon United States market (513K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stick and stitch embroidery paper market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$114K–$153K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#632**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**27%**
- Aunt Martha's47% - FURWEY7% - YUYUZSEN6% - Patemby5% - Stitcher's Revolution4% - Search Press4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/stick-and-stitch-embroidery-paper/trend)
## **Top stick and stitch embroidery paper search terms**
- **iron on embroidery patterns**50K/yr-13.0%1.0% conv. - **aunt marthas embroidery transfers**49K/yr-15.1%1.4% conv. - **embroidery transfer patterns**52K/yr-30.5%1.3% conv. - **embroidery stickers**42K/yr+13.4%1.1% conv. - **embroidery patterns iron on transfers**35K/yr-30.0%1.2% conv. - **stick and stitch**52K/yr-42.8%5.3% conv. - **embroidery iron on transfers**30K/yr-18.4%1.1% conv. - **embroidery transfers**26K/yr-26.1%1.0% conv. - **aunt marthas hot iron transfers**24K/yr-47.5%1.4% conv. - **wash away embroidery stickers**21K/yr-58.4%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/stick-and-stitch-embroidery-paper/search-terms)
## **Top stick and stitch embroidery paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aunt Marthas Iron On Transfer Patterns for Stitching Embroidery or Fabric Painting Cute Vintage Animal Patterns for Tea Towels or Quilting Set of 5**Aunt Martha's**$8.61**4.7★739 rev](https://www.amazon.com/dp/B005YXZ5R6) [2**Aunt Marthas Iron On Transfer Patterns for Stitching Embroidery or Fabric Painting Patterns for Tea Towels/Kitchen Decor Set of 5**Aunt Martha's**$9.01**4.6★514 rev](https://www.amazon.com/dp/B005YXZ6FW) [3**102pcs Water Soluble Hand Sewing StabilizersEmbroidery Stick and Stitch Embroidery Paper Wash Away Stabilizersfor Embroidery Stabilizers Flower Patternsfor Hand Sewing Lover Beginners.letter&Flower**YUYUZSEN**$5.87**4.2★592 rev](https://www.amazon.com/dp/B0CHB24777) [4**Patemby 50Pcs Embroidery Pattern Water Soluble Embroidery Stabilizers Stick and Stitch Embroidery Paper Wash Away with Pre-Printed Pattern Designs Stencils Transfers for Hand Sewing Lover Beginner**Patemby**$5.84**4.5★658 rev](https://www.amazon.com/dp/B0C53Y6RT5) [5**FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use**FURWEY**$7.36**4.4★1,216 rev](https://www.amazon.com/dp/B0DHKL9ZXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bomichi Japanese Embroidered Sticker Book Animal and Plant Theme - 680+ Pcs Cute Old Showa Style Aesthetic Stickers for DIY Scrapbooking Journaling Handbook Decoration**Bomichi**$9.71**22 rev5mo ago](https://www.amazon.com/dp/B0GKDY77P4) [**17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners**Mozeat Lens**$6.97**29 rev7mo ago](https://www.amazon.com/dp/B0G4VN2LNT) [**DOODLREAM 29Pcs Flower Vine Embroidery Pattern Stabilizer 8.3x11.7 Wildflowers Water Soluble Stick and Stitch Embroidery Sticker 4 Sheets Floral Border Hand Sewing DIY Embroidery Paper**DOODLREAM**$8.90**46 rev1y ago](https://www.amazon.com/dp/B0DZNZRKNG) [**Water Soluble Stabilizer for Embroidery - Stick and Stitch Wash Away Paper 8.5x11 Inch 8-Pack Printable Stabilizer for Hand & Machine Embroidery Ideal for Printing & Drawing Patterns**MARCADORUS**$7.86**425 rev1y ago](https://www.amazon.com/dp/B0DMVTVXSB) [**15PCS 8.5 x 11 Water Soluble Stabilizer for Embroidery Stick and Stitch Embroidery Paper Wash Away Embroidery Stabilizer Water Soluble Embroidery Patterns Embroidery Transfer Paper**NUITPY**$8.70**239 rev1y ago](https://www.amazon.com/dp/B0DQKG6FH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bomichi Japanese Embroidered Sticker Book Animal and Plant Theme - 680+ Pcs Cute Old Showa Style Aesthetic Stickers for DIY Scrapbooking Journaling Handbook Decoration**Bomichi**$9.71**4.2★**▲ 400%**](https://www.amazon.com/dp/B0GKDY77P4) [**17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners**Mozeat Lens**$6.97**4.6★**▲ 220%**](https://www.amazon.com/dp/B0G4VN2LNT) [**Flowers & Butterflies Aunt Marthas Hot Iron Embroidery Transfer**Aunt Martha's**$6.90**4.7★**▲ 64%**](https://www.amazon.com/dp/B006HAP3FY) [**Stitchers Revolution Farmers Market Stitchers Revolution Iron on transfers for Embroidery white**Stitcher's Revolution**$5.96**4.5★**▲ 41%**](https://www.amazon.com/dp/B0B9KCPXVG) [**DOODLREAM 29Pcs Flower Vine Embroidery Pattern Stabilizer 8.3x11.7 Wildflowers Water Soluble Stick and Stitch Embroidery Sticker 4 Sheets Floral Border Hand Sewing DIY Embroidery Paper**DOODLREAM**$8.90**4.4★**▲ 36%**](https://www.amazon.com/dp/B0DZNZRKNG)
**~~View all trending →~~**
## **What buyers say about stick and stitch embroidery paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“EASY TO USE”*
**Quality-Overall**9%
*“Good brand and quality patterns”*
**Advertised Vs Actual Product**8%
*“works as advertised”*
**Print Quality**8%
*“Good for printing on”*
**Value For Money**7%
*“Very affordable”*
**Adhesion/Stickiness**5%
*“It sticks very well”*
**Design-Overall**5%
*“The designs are lovely”*
**Washability**4%
*“Easy wash away”*
**Efficiency**4%
*“It works well”*
**Embellishment/Embroidery Quality**3%
*“Beautiful for Embroidery Projects”*
### **What buyers complain about **
**Adhesion/Stickiness**38%
*“Terrible adhesive”*
**Ease Of Cleaning**5%
*“Doesnt clean off”*
**Value For Money**4%
*“Waste of money”*
**Stitch/Finish/Polish**3%
*“Can't really fix stitches or undo them once you start”*
**Upholstery/Fabric Quality**2%
*“it did not stay on the fabric”*
**Washability**2%
*“was difficult to wash away”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Durability**2%
*“Lost stickiness after 2 months”*
**Stain Resistance**2%
*“They look stained”*
**Ease Of Use**2%
*“Can not use”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Adhesion/Stickiness**15%
**Value For Money**12%
**Size-Overall**11%
**Functionality-Overall**7%
**Compatibility-Overall**6%
**Print Quality**5%
**Defective Material/Parts**3%
**Instructions/User Manual/Troubleshooting**2%
**Material Quality**2%
## **Common questions**
- **Is stick and stitch embroidery paper profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the stick and stitch embroidery paper niche?**
- 23 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in stick and stitch embroidery paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Value For Money. The return rate is 0.7%.
- **When does demand for stick and stitch embroidery paper peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the stick and stitch embroidery paper niche?**
- Listings span $5.08–$15.97; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
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