---
title: "Search terms — sterling silver charms - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sterling-silver-charms/search-terms"
last_updated: "2026-08-09T19:59:31.088Z"
locale: en
meta:
  description: "Niche score 56/100 · $135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sterling silver charms - Flapen"
---

# **sterling silver charms**

**Worth a look**

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 27Conversion 15Competition 96Returns 79Price range 83Avg price 64Brand share 97Review moat 45Quality gap 45

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Price range**

**Great****$4.14–$79.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.63**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,992.09**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$135K**

$135K/yr · 847K searches

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms