---
title: "Products — stencils - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stencils/products"
last_updated: "2026-07-21T07:21:01.208Z"
locale: en
meta:
  description: "stencils clears our launch bar: a $1.0M/yr market growing +2.9% this quarter with returns at 1.8%. Data updated Jul 2026."
  "og:description": "stencils clears our launch bar: a $1.0M/yr market growing +2.9% this quarter with returns at 1.8%. Data updated Jul 2026."
  "og:title": "Products — stencils - Flapen"
---

# **stencils**

**Launch it**

A $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.

Market size 78Growth 29Conversion 28Competition 84Returns 79Price range 60Avg price 41Brand share 95Review moat 70Quality gap 38

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.0M**

$1.0M/yr · 4.2M searches

**Review moat**

**Good****697.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.85–$31.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.87**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale