---
title: "star stencil — $177K/yr Amazon United States Niche, Score 72/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/star-stencil"
last_updated: "2026-07-20T20:19:47.176Z"
locale: en
meta:
description: "star stencil shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "star stencil shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "star stencil — $177K/yr Amazon United States Niche, Score 72/100 - Flapen"
---
# **star stencil**
**Worth a look**
Shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 98Conversion 77Competition 82Returns 82Price range 69Avg price 48Brand share 92Review moat 82Quality gap 42
**Growth**
**Incredible****+227.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****363.49**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.93–$37.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$177K**
$177K/yr · 199K searches
According to Flapen's Amazon United States niche tracking, star stencil is a $177K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$147K–$177K**
- units × avg price
- **Launch success**
- **41%**
- 7 of 17 new (360d)
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#604**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **185 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**43%**
Top 20: 88%
**Top-5 click share**
**33%**
Top 20: 82%
**Open market**
**52%**
- krastmon11% - WISYOK10% - Daomong8% - HZMM8% - Stencil Stop7% - Weysat5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +227.0% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/star-stencil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Star Stencil 8 Pcs Different Size Star Stencils Stars Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper**krastmon**$5.69**4.6★337 rev](https://www.amazon.com/dp/B0D923RZD2) [2**Large Star Stencil Set 8 PCS Reusable Plastic Templates in Different Sizes 5 Point Stencils for Painting Spray Fabric Wall Paper Crafts DIY Home Decoration**HZMM**$5.61**4.6★50 rev](https://www.amazon.com/dp/B0FJ8PY82T) [3**Weysat 3 Pcs Independence Day Large Star Stencil for Yard 250th Anniversary Star Stencils Crafts Reusable for Painting on Lawn Wood Paper Fabric Glass Wall 4th of July Project**Weysat**$11.24**4.1★50 rev](https://www.amazon.com/dp/B0F23XP4ZY) [4**Large Star Stencil for Painting Template 5 Point Star Template Reusable Plastic Stencils for Home Decoration Arts Paper Fabric Flag(8 Sizes)**Daomong**$6.40**4.6★544 rev](https://www.amazon.com/dp/B09QSZFNWY) [5**20 Pcs Star Stencils for Painting Reusable Stencils for Crafts Large Fabric Star Stencil for Crafts Home Decor on Wood Canvas Paper Fabric Walls Furniture**Matwsec**$8.55**4.8★26 rev](https://www.amazon.com/dp/B0FNX79V4X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pcs 4th of July Large Star Stencil for 250th Anniversary Large Stars American Flag Stencil for Painting on Yard Glass Wood Independence Day**GIFTER**$21.11**0 rev1mo ago](https://www.amazon.com/dp/B0H2VKBHNW) [**HJZHII 20 Pcs Star Stencils for Painting Reusable DIY Star Stencils Stars Background Craft Stencil Stars Drawing Template for Scrapbook Paper Canvas Fabric Wall Furniture Wood**HJZHII**$8.15**5 rev3mo ago](https://www.amazon.com/dp/B0GSZXPW35) [**Cinnvoice 4 Pcs Large Star Stencil for Painting 12/15/18/20 Inch 4th of July Star Stencil for Yard and Lawn Reusable Plastic Templates for Walls Wood Fabric Glass DIY Art Crafts Home Decor**Cinnvoice**$33.10**4 rev3mo ago](https://www.amazon.com/dp/B0GSW3VJ3K) [**12 Pcs Independence Day Star Stencils for Painting Set Reusable 4th of July Multiple Sizes Painting Templates Memorial Labor Day Patriotic Stencil Craft Drawing Templates DIY Scrapbook Wood Signs**atydkug**$9.93**9 rev3mo ago](https://www.amazon.com/dp/B0GSFMQJLM) [**Sintuff 6 Pcs 4th of July 25 Inch Large Star Stencils for Yard Lawn Patriotic Star Stencils Plastic Template for Wall Painting Reusable 250th Anniversary DIY Crafts Paint Independence Day Home Decor**Sintuff**$37.81**6 rev4mo ago](https://www.amazon.com/dp/B0GRGMD1BP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HJZHII 20 Pcs Star Stencils for Painting Reusable DIY Star Stencils Stars Background Craft Stencil Stars Drawing Template for Scrapbook Paper Canvas Fabric Wall Furniture Wood**HJZHII**$8.15**4.5★**▲ 71%**](https://www.amazon.com/dp/B0GSZXPW35) [**Cinnvoice 4 Pcs Large Star Stencil for Painting 12/15/18/20 Inch 4th of July Star Stencil for Yard and Lawn Reusable Plastic Templates for Walls Wood Fabric Glass DIY Art Crafts Home Decor**Cinnvoice**$33.10**3.6★**▲ 69%**](https://www.amazon.com/dp/B0GSW3VJ3K) [**12 Pcs 4th of July Large Star Stencil for 250th Anniversary Large Stars American Flag Stencil for Painting on Yard Glass Wood Independence Day**GIFTER**$21.11**0.0★**▲ 69%**](https://www.amazon.com/dp/B0H2VKBHNW) [**Mifoci 12 Pcs 4th of July Large Star Stencils 250th Anniversary Independence Day Patriotic Star Templates Stencils Reusable Plastic Drawing Painting Template for Painting on Lawn Wood Paper Fabric**Mifoci**$21.70**4.4★**▲ 69%**](https://www.amazon.com/dp/B0GL74JFDW) [**Sintuff 6 Pcs 4th of July 25 Inch Large Star Stencils for Yard Lawn Patriotic Star Stencils Plastic Template for Wall Painting Reusable 250th Anniversary DIY Crafts Paint Independence Day Home Decor**Sintuff**$37.81**2.1★**▲ 68%**](https://www.amazon.com/dp/B0GRGMD1BP)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“made our yard look great”*
**Size-Overall**13%
*“Great sizes for all”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Ease Of Use**8%
*“Very Convenient for Quick Union Layout”*
**Durability**6%
*“They are durable”*
**Value For Money**5%
*“affordable”*
**Design-Overall**5%
*“Great Design”*
**Strength**4%
*“Very sturdy”*
**Material Quality**3%
*“The material feels fairly thick”*
**Thickness**3%
*“I really like how thick the plastic is and how nice and clean all the lines and cutouts are”*
### **What buyers complain about **
**Size-Overall**25%
*“too small”*
**Flatness**9%
*“will not lay flat”*
**Strength**9%
*“They are very flimsy”*
**Advertised Vs Actual Product**5%
*“didnt show up as well as it does in the picture”*
**Thickness**5%
*“They are not super thick”*
**Adhesion/Stickiness**4%
*“I don't think a basic spray adhesive will be enough to make them lie flat”*
**Material Quality**3%
*“it is a highly aggressive plastic scroll”*
**Quality-Overall**3%
*“Junk”*
**Flexibility**3%
*“do not straighten”*
**Ease Of Cleaning**3%
*“Gotta let them lay flat under some pressure for a while before applying otherwise doesnt come out clean”*
### **Top return reasons **
**Size-Overall**68%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Flatness**3%
**Value For Money**3%
**Material Quality**2%
**Flexibility**1%
**Quality-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is star stencil profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 37 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +227.0%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the star stencil niche?**
- 33 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in star stencil?**
- Top complaints mined from reviews: Size-Overall, Flatness, Strength. The return rate is 1.7%.
- **When does demand for star stencil peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the star stencil niche?**
- Listings span $4.93–$37.81; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
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