---
title: "Star Charms — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/star-charms"
last_updated: "2026-08-09T12:47:24.436Z"
locale: en
meta:
description: "Niche score 52/100 · $51K/yr market · 208K searches/yr · $8.96 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $51K/yr market · 208K searches/yr · $8.96 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Charms — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **star charms**
**Worth a look**
Shows a thin review moat (154 avg reviews), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 53Conversion 34Competition 64Returns 91Price range 64Avg price 25Brand share 82Review moat 92Quality gap 23
**Review moat**
**Great****153.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.97–$34.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$8.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$51K**
$51K/yr · 208K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, star charms is a $51K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star charms market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,068**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**42%**
- Beebeecraft22% - Shapenty12% - Mabor8% - Boutigem6% - kate spade new york6% - KACHIMOO5%
## **Demand**
Weekly Amazon search volume, last 9 weeks — +24.8% search growth over the last 90 days.
5K3KSpike '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26Aug '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/star-charms/trend)
## **Top star charms search terms**
- **star charms**88K/yr+21.6%1.6% conv. - **star charm**39K/yr+24.6%0.8% conv. - **star charms for jewelry making**35K/yr+37.0%1.4% conv. - **gold star charms**10K/yr+59.1%1.6% conv. - **silver star charms**9K/yr+20.1%2.4% conv. - **gold star charm**10K/yr+20.8%0.7% conv. - **star charms for bracelets**9K/yr-5.4%1.1% conv. - **silver star charm**5K/yr+29.1%1.0% conv. - **star bracelet charms**4K/yr-7.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/star-charms/search-terms)
## **Top star charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beebeecraft 1 Box 12Pcs North Star Charm 18K Gold Plated Polaris Star Pendant Charms with Jump Ring 10x17mm for DIY Jewelry Making Necklace Bracelet**Beebeecraft**$9.56**4.8★46 rev](https://www.amazon.com/dp/B0C5X7XZN3) [2**Shapenty Mini Metal Hollow Star Pendant Charms Beads Bulk Pentagram Charms for Necklace Earring Bracelet Keychain Jewelry Making Craft Project Christmas Decoration 100PCS (Silver)**Shapenty**$6.53**4.6★114 rev](https://www.amazon.com/dp/B0B23LBXVC) [3**Mabor 100Pcs Silver Star Charms Star Charms for Jewelry Making**Mabor**$5.95**4.6★178 rev](https://www.amazon.com/dp/B0D2XKCCQK) [4**Boutigem 100Pcs Tibetan Star Charms Silver Hollow Pentagram Pendants Metal Four-pointed Star Charms Hollow Celestial Pendants for DIY Crafts Earring Necklace Bracelet Jewelry Making**Boutigem**$11.66**4.7★12 rev](https://www.amazon.com/dp/B0F989TT4D) [5**kate spade new york AirTag Charm Keychain - Star-Shaped AirTag Holder**kate spade new york**$34.43**4.8★929 rev](https://www.amazon.com/dp/B0F3Z8MY72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEIQIYA 80pcs Star Charms for Jewelry Making 4 Styles Silver**BEIQIYA**$8.92**10 rev3mo ago](https://www.amazon.com/dp/B0GVZWQ54R) [**32Pcs Fadeless Stainless Steel Star Charms for Jewelry Making (Star)**stino**$9.91**14 rev5mo ago](https://www.amazon.com/dp/B0GFW2GF9D) [**Alrhso 100PCS Gold Star Charms Mini Metal Hollow Star Beads Small Pentagram Dangle Pendants Bulk for DIY Jewelry Making Necklace Bracelet Earring Keychain Christmas Decoration**Alrhso**$6.46**10 rev1y ago](https://www.amazon.com/dp/B0FDKZ3Y2M) [**Boutigem 100Pcs Tibetan Star Charms Silver Hollow Pentagram Pendants Metal Four-pointed Star Charms Hollow Celestial Pendants for DIY Crafts Earring Necklace Bracelet Jewelry Making**Boutigem**$11.66**12 rev1y ago](https://www.amazon.com/dp/B0F989TT4D) [**Boranran 50pcs Star Glass Pendant Charms Multicolor Celestial Drops (8x11mm)**Boranran**$8.73**61 rev1y ago](https://www.amazon.com/dp/B0F9B981D8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEIQIYA 80pcs Star Charms for Jewelry Making 4 Styles Silver**BEIQIYA**$8.92**4.6★**▲ 175%**](https://www.amazon.com/dp/B0GVZWQ54R) [**Beebeecraft 1 Box 12Pcs North Star Charm 18K Gold Plated Polaris Star Pendant Charms with Jump Ring 10x17mm for DIY Jewelry Making Necklace Bracelet**Beebeecraft**$9.56**4.8★**▲ 134%**](https://www.amazon.com/dp/B0C5X7XZN3) [**WOCRAFT 60pcs KC Gold Sun Moon Star Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN836)**WOCRAFT**$6.94**4.7★**▲ 107%**](https://www.amazon.com/dp/B0DK9DHNYQ) [**120+ Pcs Star Nail Charms Inlaid Rhinestones Gems Silver Star Planet Cross Nail Art Decorations Shiny Jewelry for Acrylic Nail Accessories for Women Girl Manicure DlY Crafts Supplies**Ganepwns**$9.13**4.6★**▲ 66%**](https://www.amazon.com/dp/B0D47TQRBK) [**Zicdije Pack of 20 Star Shell Charms Gold Plated Pendants Color Retention Pendants Accessories for Necklace Bracelet Jewelry Making DIY Crafting**Zicdije**$9.76**4.6★**▲ 59%**](https://www.amazon.com/dp/B09JGLGV3L)
**~~View all trending →~~**
## **What buyers say about star charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“the variety is amazing”*
**Advertised Vs Actual Product**15%
*“Exactly as pictured/described”*
**Size-Overall**7%
*“the right size for me”*
**Durability**7%
*“They are also very durable”*
**Value For Money**6%
*“this was way cheaper”*
**Brightness/Shine/Glow**6%
*“Very shiny cute little stars for jewelry”*
**Color**5%
*“the colors are beautiful”*
**Gifting Purpose**4%
*“Cute gifts”*
**Ease Of Use**3%
*“Of course, it may be convenient for others,”*
**Strength**2%
*“sturdy”*
### **What buyers complain about **
**Size-Overall**34%
*“They are somewhat big”*
**Color**8%
*“Not as colorful as the items are listed in the pictures”*
**Hard Feel**6%
*“Rough and cheap looking”*
**Quality-Overall**6%
*“the quality isnt too good”*
**Print Quality**6%
*“get 3 of each kind make shure you read the print”*
**Weight Heavy**6%
*“Its heavy”*
**Color Fading/Discoloration**3%
*“loses some color after some wear”*
**Ease Of Application**2%
*“it takes alot of patience applying them”*
**Value For Money**2%
*“Not worth the listed price with how cheaply made these plastic beads”*
**Material Quality**2%
*“Not quality acrylic plastic just very cheaply made”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Value For Money**6%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
**Material Quality**2%
**Color**2%
**Functionality-Overall**2%
**Gap/Hole**2%
## **Common questions**
- **Is star charms profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the star charms niche?**
- 27 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in star charms?**
- Top complaints mined from reviews: Size-Overall, Color, Hard Feel. The return rate is 1.2%.
- **What does it cost to enter the star charms niche?**
- Listings span $3.97–$34.43; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.
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