---
title: "Stampin Up — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stampin-up"
last_updated: "2026-08-09T10:41:59.636Z"
locale: en
meta:
description: "Niche score 55/100 · $91K/yr market · 979K searches/yr · $10.93 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $91K/yr market · 979K searches/yr · $10.93 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stampin Up — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **stampin up**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 23Growth 22Conversion 11Competition 95Returns 95Price range 79Avg price 41Brand share 94Review moat 83Quality gap 40
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****331.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$4.23–$57.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$91K**
$91K/yr · 979K searches
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stampin up is a $91K/yr Amazon United States market (979K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stampin up market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$137K–$164K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**41%**
Top 20: 81%
**Top-5 click share**
**18%**
Top 20: 42%
**Open market**
**54%**
- HITKUZ13% - ZECNG8% - Lapoo7% - Kashoer7% - Generic6% - Spellbinders5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/stampin-up/trend)
## **Top stampin up search terms**
- **spellbinders dies**96K/yr+1.1%0.3% conv. - **dies**93K/yr-3.3%0.2% conv. - **metal die cuts**47K/yr+55.3%0.4% conv. - **cutting dies**97K/yr-26.1%0.4% conv. - **metal cutting dies**55K/yr+1.2%0.1% conv. - **stampin up**61K/yr-14.9%0.6% conv. - **sizzix dies**70K/yr-24.3%0.6% conv. - **die cut**45K/yr+0.1%0.3% conv. - **stamps and dies**64K/yr-29.8%0.3% conv. - **tim holtz dies**56K/yr-19.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/stampin-up/search-terms)
## **Top stampin up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$5K8%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)**HITKUZ**$11.71**4.1★33 rev](https://www.amazon.com/dp/B0GW576B18) [2**4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making**ZECNG**$8.26**4.6★243 rev](https://www.amazon.com/dp/B0BKFY6572) [3**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)**Generic**$11.97**4.5★18 rev](https://www.amazon.com/dp/B0GWTR1RND) [4**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)**HITKUZ**$11.64**4.1★33 rev](https://www.amazon.com/dp/B0GW59MQT7) [5**hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making**hinana**$4.88**4.6★571 rev](https://www.amazon.com/dp/B09WLVMNLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)**Generic**$11.97**18 rev3mo ago](https://www.amazon.com/dp/B0GWTR1RND) [**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)**HITKUZ**$11.71**33 rev3mo ago](https://www.amazon.com/dp/B0GW576B18) [**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)**HITKUZ**$11.64**33 rev3mo ago](https://www.amazon.com/dp/B0GW59MQT7) [**2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7486)**XOZOWOY**$13.96**19 rev3mo ago](https://www.amazon.com/dp/B0GTLHB4SG) [**2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7490)**XOZOWOY**$12.90**19 rev3mo ago](https://www.amazon.com/dp/B0GTLMMP4H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)**HITKUZ**$11.71**4.1★**▲ 219%**](https://www.amazon.com/dp/B0GW576B18) [**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)**HITKUZ**$11.64**4.1★**▲ 218%**](https://www.amazon.com/dp/B0GW59MQT7) [**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)**Generic**$11.97**4.5★**▲ 218%**](https://www.amazon.com/dp/B0GWTR1RND) [**2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7486)**XOZOWOY**$13.96**4.1★**▲ 207%**](https://www.amazon.com/dp/B0GTLHB4SG) [**2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7490)**XOZOWOY**$12.90**4.1★**▲ 186%**](https://www.amazon.com/dp/B0GTLMMP4H)
**~~View all trending →~~**
## **What buyers say about stampin up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**12%
*“Best value”*
**Ease Of Use**8%
*“Easy to use”*
**Design-Overall**7%
*“Perfect variety of designs”*
**Size-Overall**7%
*“Perfect size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Collectibles**6%
*“This is a great addition to your for collection to use for many different things”*
**Storage Capacity**3%
*“Overall, great buy and provide great storage”*
**Print Quality**3%
*“All of the stamps printed clearly and easily”*
**Color**3%
*“Love the colors”*
### **What buyers complain about **
**Size-Overall**26%
*“the magnetic sheets do not fit”*
**Quality-Overall**7%
*“Cheap”*
**Magnetic Strength/Adsorption**7%
*“Not very strong magnetic”*
**Ease Of Use**5%
*“Very hard to separate”*
**Print Quality**5%
*“Having some problems with the stamps it is not printing an even text”*
**Value For Money**5%
*“This is not a good value for your money”*
**Advertised Vs Actual Product**4%
*“Not what was pictured”*
**Strength**4%
*“Too flimsy”*
**Functionality-Overall**4%
*“Dies dont work well”*
**Thickness**3%
*“They are not very thick”*
### **Top return reasons **
**Size-Overall**40%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**5%
**Magnetic Strength/Adsorption**4%
**Ease Of Use**3%
**Quality-Overall**2%
**Compatibility-Overall**2%
**Value For Money**2%
**Cutting/Trimming**2%
## **Common questions**
- **Is stampin up profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 116 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the stampin up niche?**
- 49 brands and 88 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in stampin up?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 0.9%.
- **When does demand for stampin up peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the stampin up niche?**
- Listings span $4.23–$57.53; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.
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