---
title: "Search terms — stamped cross stitch kits - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/stamped-cross-stitch-kits/search-terms"
last_updated: "2026-08-09T12:17:29.559Z"
locale: en
meta:
  description: "Niche score 59/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stamped cross stitch kits - Flapen"
---

# **stamped cross stitch kits**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 16Conversion 9Competition 97Returns 84Price range 79Avg price 66Brand share 95Review moat 88Quality gap 60

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****231.09**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.21–$59.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.90**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$175K**

$175K/yr · 1.9M searches

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms