---
title: "Trend — squishy gel - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/squishy-gel/trend"
last_updated: "2026-08-09T12:39:39.478Z"
locale: en
meta:
  description: "Niche score 50/100 · $43K/yr market · 84K searches/yr · $23.22 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $43K/yr market · 84K searches/yr · $23.22 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — squishy gel - Flapen"
---

# **squishy gel**

**Worth a look**

Shows a sweet-spot price point ($23.22 avg), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 38Conversion 28Competition 55Returns 88Price range 86Avg price 95Brand share 43Review moat 73Quality gap 57

**Avg price**

**Incredible****$23.22**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.61–$59.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****589**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$43K**

$43K/yr · 84K searches

## Trend