---
title: "Trend — squishmallow crochet kit - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/squishmallow-crochet-kit/trend"
last_updated: "2026-08-09T12:51:56.150Z"
locale: en
meta:
  description: "Niche score 33/100 · $22K/yr market · 30K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · $22K/yr market · 30K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — squishmallow crochet kit - Flapen"
---

# **squishmallow crochet kit**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 2Conversion 62Competition 6Returns 91Price range 47Avg price 63Brand share 0Review moat 75Quality gap 70

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****513.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.57**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$11.97–$17.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$22K**

$22K/yr · 30K searches

**Growth**

**Bad****-45.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend