---
title: "Squishmallow Crochet Kit — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/squishmallow-crochet-kit"
last_updated: "2026-08-09T08:55:08.985Z"
locale: en
meta:
description: "Niche score 33/100 · $22K/yr market · 30K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $22K/yr market · 30K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squishmallow Crochet Kit — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **squishmallow crochet kit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 2Conversion 62Competition 6Returns 91Price range 47Avg price 63Brand share 0Review moat 75Quality gap 70
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****513.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.57**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$11.97–$17.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$22K**
$22K/yr · 30K searches
**Growth**
**Bad****-45.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squishmallow crochet kit is a $22K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishmallow crochet kit market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$17K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Horizon Group USA74% - Squishmallows21% - Joyclub3% - Crochetta2%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -45.9% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 20.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/squishmallow-crochet-kit/trend)
## **Top squishmallow crochet kit search terms**
- **squishmallow crochet kit**18K/yr-47.3%3.6% conv. - **squishmallows crochet kit**6K/yr-41.3%4.8% conv. - **squishmallow crochet**5K/yr-50.9%4.2% conv. - **crochet kit squishmallow**2K/yr-30.6%3.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/squishmallow-crochet-kit/search-terms)
## **Top squishmallow crochet kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**4.3★225 rev](https://www.amazon.com/dp/B0GFPN3622) [2**Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.80**4.3★225 rev](https://www.amazon.com/dp/B0DCWMPYV5) [3**Original Squishmallows Omar the Bear Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Squishmallows**$12.26**4.2★88 rev](https://www.amazon.com/dp/B0DCWMCHMP) [4**Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.12**4.3★225 rev](https://www.amazon.com/dp/B0DCWM4183) [5**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**4.3★225 rev](https://www.amazon.com/dp/B0GFPPJ14T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**225 rev6mo ago](https://www.amazon.com/dp/B0GFPPJ14T) [**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**225 rev6mo ago](https://www.amazon.com/dp/B0GFPN3622) [**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**235 rev7mo ago](https://www.amazon.com/dp/B0FQNHL7RH) [**Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$14.52**455 rev1y ago](https://www.amazon.com/dp/B0DSJX8N63) [**Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.80**225 rev1y ago](https://www.amazon.com/dp/B0DCWMPYV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**4.3★**▲ 671%**](https://www.amazon.com/dp/B0GFPN3622) [**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**4.1★**▲ 598%**](https://www.amazon.com/dp/B0FQNHL7RH) [**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**4.3★**▲ 507%**](https://www.amazon.com/dp/B0GFPPJ14T) [**Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.12**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DCWM4183) [**Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$14.52**4.8★**▼ 11%**](https://www.amazon.com/dp/B0DSJX8N63)
**~~View all trending →~~**
## **What buyers say about squishmallow crochet kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“Great gift”*
**Quality-Overall**14%
*“good quality, safe for kids”*
**Ease Of Use**13%
*“Easy to use”*
**Instructions/User Manual/Troubleshooting**13%
*“The instructions are clear”*
**Fun/Entertainment Experience**12%
*“fun for family activities”*
**Value For Money**5%
*“Reasonably priced”*
**Advertised Vs Actual Product**5%
*“Came just like it showed in the photos”*
**Design-Overall**3%
*“Adorable Designs,”*
**Color**3%
*“the colors are cute”*
**Assembly/Installation**2%
*“She loves it very easy to assemble bracelets”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**36%
*“The instructions are confusing”*
**Quality-Overall**12%
*“They look very cheap and low quality”*
**Ease Of Use**7%
*“Difficult to use”*
**Advertised Vs Actual Product**7%
*“Items not as described or pictured”*
**Material Quality**6%
*“Poor Quality Materials”*
**Size-Overall**5%
*“The yarn is kinda too tiny”*
**Stitch/Finish/Polish**4%
*“Little weird with the slip stitch in each row”*
**Value For Money**4%
*“a huge waste of money”*
**Strength**2%
*“wouldnt hold together”*
**Durability**1%
*“Yarn comes apart before even finishing first step”*
### **Top return reasons **
**Instructions/User Manual/Troubleshooting**26%
**Advertised Vs Actual Product**17%
**Size-Overall**12%
**Value For Money**10%
**Quality-Overall**6%
**Hard Feel**5%
**Material Quality**4%
**Gifting Purpose**4%
**Defective Material/Parts**3%
**Product Condition**3%
## **Common questions**
- **Is squishmallow crochet kit profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the squishmallow crochet kit niche?**
- 4 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in squishmallow crochet kit?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Ease Of Use. The return rate is 1.2%.
- **When does demand for squishmallow crochet kit peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 20.3× the quietest.
- **What does it cost to enter the squishmallow crochet kit niche?**
- Listings span $11.97–$17.71; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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