---
title: "Squiggle Pen — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/squiggle-pen"
last_updated: "2026-08-09T08:54:06.920Z"
locale: en
meta:
description: "Niche score 38/100 · $21K/yr market · 40K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $21K/yr market · 40K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squiggle Pen — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **squiggle pen**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 35Competition 9Returns 96Price range 89Avg price 84Brand share 19Review moat 77Quality gap 75
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.10–$39.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****469.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$21K**
$21K/yr · 40K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, squiggle pen is a $21K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squiggle pen market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#571**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**5%**
- Physical Therapy Aids37% - Squiggle Wiggle Writer36% - Hart12% - Hart Enterprises Inc.4% - YoYa Toys3% - PGPBW3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/squiggle-pen/trend)
## **Top squiggle pen search terms**
- **wiggle pen**9K/yr-15.9%2.8% conv. - **squiggle pen**10K/yr-36.9%4.1% conv. - **vibrating pen for kids**4K/yr-30.9%5.6% conv. - **squiggle wiggle writer**3K/yr-34.3%7.0% conv. - **wiggle writer**7K/yr-53.3%4.5% conv. - **wiggle writer pen for kids**4K/yr-66.1%5.8% conv. - **wiggle writer pen**2K/yr-1.4%7.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/squiggle-pen/search-terms)
## **Top squiggle pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squiggle Wiggle Writer Multicolor**Physical Therapy Aids**$13.10**4.3★125 rev](https://www.amazon.com/dp/B07BFQHBN8) [2**Squiggle Wiggle Writer - 2 pack**Squiggle Wiggle Writer**$21.12**4.4★270 rev](https://www.amazon.com/dp/B008SFHR1Y) [3**Squiggle Wiggle Writer Multicolor**Hart**$14.37**4.2★943 rev](https://www.amazon.com/dp/B0035477YK) [4**Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack**Squiggle Wiggle Writer**$39.44**3.9★20 rev](https://www.amazon.com/dp/B0C2J7DFKD) [5**Squiggle Wiggle Writer Set**Hart Enterprises Inc.**$13.74**4.1★17 rev](https://www.amazon.com/dp/B01LQXOY42)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies**LiYiQ**$18.31**225 rev1y ago](https://www.amazon.com/dp/B0DTG2281G) [**PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes**PGPBW**$14.20**214 rev2y ago](https://www.amazon.com/dp/B0CP88JB51) [**Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack**Squiggle Wiggle Writer**$39.44**20 rev3y ago](https://www.amazon.com/dp/B0C2J7DFKD) [**YoYa Toys Liquipen - Liquid Motion Bubbler Pen Toy (3 Pack) - 3 Colors - Colorful Timer Pens for Focus Stress & Anxiety Relief - Fun Desk Fidget Toy for School & Office - Great Gift for Kids & Adults**YoYa Toys**$16.56**2,340 rev7y ago](https://www.amazon.com/dp/B07TWDRYSW) [**Kinsman Enterprises 40050 Squiggle Wiggle Writer Vibrating Pen with 4 Different Color Refills**Kinsman Enterprises**$15.74**68 rev9y ago](https://www.amazon.com/dp/B072XD8RH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Squiggle Wiggle Writer Multicolor**Hart**$14.37**4.2★**▲ 151%**](https://www.amazon.com/dp/B0035477YK) [**PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes**PGPBW**$14.20**4.6★**▲ 100%**](https://www.amazon.com/dp/B0CP88JB51) [**LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies**LiYiQ**$18.31**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DTG2281G) [**Squiggle Wiggle Writer Set**Hart Enterprises Inc.**$13.74**4.1★**▲ 22%**](https://www.amazon.com/dp/B01LQXOY42) [**Squiggle Wiggle Writer - 2 pack**Squiggle Wiggle Writer**$21.12**4.4★**— 2%**](https://www.amazon.com/dp/B008SFHR1Y)
**~~View all trending →~~**
## **What buyers say about squiggle pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**48%
*“still super fun”*
**Writing Experience**27%
*“They write really smoothly also”*
**Quality-Overall**7%
*“Pleasantly suprised at the quality”*
**Color**5%
*“Very fun, like the colored ink,”*
**Size-Overall**3%
*“the size was perfect”*
**Material Quality**2%
*“It's made out of a strong plastic material”*
**Leak-Proof**2%
*“And I've had no problems with leaks”*
### **What buyers complain about **
**Durability**18%
*“Broke immediately before first use”*
**Functionality-Overall**17%
*“didnt work”*
**Dry/Empty Ink**11%
*“Two out of the three pens ink was dry”*
**Quality-Overall**9%
*“Absolute cheapness”*
**Ease Of Use**6%
*“Hard to open”*
**Writing Experience**6%
*“Pens dont write”*
**Value For Money**6%
*“overall not a great value for your money”*
**Smell**5%
*“smelled like burning plastic”*
**Advertised Vs Actual Product**2%
*“False Advertisement”*
**Strength**2%
*“Kind of flimsy”*
### **Top return reasons **
**Functionality-Overall**35%
**Defective Material/Parts**11%
**Battery Inclusion**6%
**Color**5%
**Durability**5%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Writing Experience**3%
**Leak-Proof**3%
**Value For Money**3%
## **Common questions**
- **Is squiggle pen profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 9 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the squiggle pen niche?**
- 8 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in squiggle pen?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Dry/Empty Ink. The return rate is 0.9%.
- **When does demand for squiggle pen peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the squiggle pen niche?**
- Listings span $13.10–$39.44; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
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