---
title: "Spikenard Essential Oil — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/spikenard-essential-oil"
last_updated: "2026-08-09T09:59:50.922Z"
locale: en
meta:
description: "Niche score 46/100 · $172K/yr market · 103K searches/yr · $24.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $172K/yr market · 103K searches/yr · $24.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spikenard Essential Oil — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **spikenard essential oil**
**Skip it**
Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 75Competition 18Returns 95Price range 85Avg price 95Brand share 41Review moat 68Quality gap 48
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.95–$71.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****774**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$172K**
$172K/yr · 103K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-54.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spikenard essential oil is a $172K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spikenard essential oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$144K–$192K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#524**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**14%**
- Gya Labs22% - Aromafume21% - EUQEE21% - Ein Gedi9% - LOTUSJOY7% - KUKKA essential oils6% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -54.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/spikenard-essential-oil/trend)
## **Top spikenard essential oil search terms**
- **spikenard essential oil**35K/yr-53.2%7.9% conv. - **spikenard**26K/yr-47.6%3.8% conv. - **spikenard oil**20K/yr-55.9%5.8% conv. - **spikenard oil pure organic**10K/yr-63.7%6.6% conv. - **spikenard anointing oil**8K/yr-54.5%5.2% conv. - **nard essential oil**3K/yr-73.2%5.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/spikenard-essential-oil/search-terms)
## **Top spikenard essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100% Pure Spikenard Essential Oil for Skin & Diffuser - 0.34 Fl Oz**Gya Labs**$14.22**4.6★877 rev](https://www.amazon.com/dp/B093PY4RB1) [2**EUQEE Spikenard Essential Oil Great for Yoga Meditation Sleep 118ml/4 Oz**EUQEE**$15.38**4.3★6,273 rev](https://www.amazon.com/dp/B0G43DXLMT) [3**Spikenard Anointing Oil 9ml Christian Gifts Aromafume**Aromafume**$12.03**4.7★369 rev](https://www.amazon.com/dp/B0CSDKNXP1) [4**Ein Gedi Anointing Oil 12ml. - Blessing from Jerusalem (Spikenard)**Ein Gedi**$11.55**4.6★1,056 rev](https://www.amazon.com/dp/B00577YM3W) [5**LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz**LOTUSJOY**$12.81**4.4★70 rev](https://www.amazon.com/dp/B0FHPY6Z3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$59.84**6 rev7mo ago](https://www.amazon.com/dp/B0G3471TC7) [**LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz**LOTUSJOY**$12.81**70 rev11mo ago](https://www.amazon.com/dp/B0FHPY6Z3Z) [**100% Pure Spikenard Oil - 1 Fl Oz Spikenard Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$15.92**69 rev1y ago](https://www.amazon.com/dp/B0F478KY6J) [**EUQEE Spikenard Essential Oil Great for Yoga Meditation Sleep 118ml/4 Oz**EUQEE**$15.38**6,273 rev2y ago](https://www.amazon.com/dp/B0G43DXLMT) [**Spikenard Anointing Oil 9ml Christian Gifts Aromafume**Aromafume**$12.03**369 rev3y ago](https://www.amazon.com/dp/B0CSDKNXP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EUQEE Spikenard Essential Oil Great for Yoga Meditation Sleep 118ml/4 Oz**EUQEE**$15.38**4.3★**▲ 64%**](https://www.amazon.com/dp/B0G43DXLMT) [**Spikenard Anointing Oil 9ml Christian Gifts Aromafume**Aromafume**$12.03**4.7★**▲ 44%**](https://www.amazon.com/dp/B0CSDKNXP1) [**Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$59.84**4.0★**— 10%**](https://www.amazon.com/dp/B0G3471TC7) [**100% Pure Spikenard Essential Oil for Skin & Diffuser - 0.34 Fl Oz**Gya Labs**$14.22**4.6★**— 0%**](https://www.amazon.com/dp/B093PY4RB1) [**Pranarom Spikenard Essential Oil 5 ml**Pranarom**$21.72**4.5★**— 1%**](https://www.amazon.com/dp/B096WWH8FV)
**~~View all trending →~~**
## **What buyers say about spikenard essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Amazing scent”*
**Quality-Overall**8%
*“The oil feels high-quality”*
**Vegan/Organic**3%
*“Its organic”*
**Value For Money**3%
*“Good value for the price”*
**Size-Overall**2%
*“I also appreciate the large 4-ounce size”*
**Advertised Vs Actual Product**2%
*“which is made clear in the description”*
**Soothing Effect**2%
*“Very earthy and calming”*
**Strength**1%
*“Very strong”*
**Oily/Greasy**1%
*“Love this oil”*
**Gifting Purpose**1%
*“Great gift”*
### **What buyers complain about **
**Smell**45%
*“Very pungent awful odor”*
**Size-Overall**13%
*“Its small”*
**Value For Money**3%
*“not worth it to me”*
**Quality-Overall**3%
*“Cheap”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions on how much to use”*
**Dilute/Watery**2%
*“This feels diluted or poorly processed”*
**Durability**2%
*“it broke on the first use during an anointing service”*
**Grip**2%
*“It wont grip to open”*
**Strength**1%
*“Flimsy bottle”*
**Leak-Proof**1%
*“Has leak”*
### **Top return reasons **
**Smell**64%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Size-Overall**5%
**Oily/Greasy**4%
**Ingredients-Overall**3%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Natural Ingredients**1%
**Joint Pain**1%
## **Common questions**
- **Is spikenard essential oil profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the spikenard essential oil niche?**
- 12 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in spikenard essential oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for spikenard essential oil peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the spikenard essential oil niche?**
- Listings span $6.95–$71.56; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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