---
title: "Spearmint Essential Oil — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/spearmint-essential-oil"
last_updated: "2026-08-09T09:57:41.525Z"
locale: en
meta:
description: "Niche score 49/100 · $255K/yr market · 204K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $255K/yr market · 204K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spearmint Essential Oil — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **spearmint essential oil**
**Skip it**
Prices mostly outside the sweet spot ($5.01–$15.72) — this niche doesn't clear our bar today.
Market size 47Growth 25Conversion 95Competition 30Returns 96Price range 7Avg price 32Brand share 56Review moat 29Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$255K**
$255K/yr · 204K searches
**Avg price**
**Okay****$9.79**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,567.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.01–$15.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, spearmint essential oil is a $255K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spearmint essential oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$196K–$245K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**22%**
- Handcraft Blends26% - EVOKE OCCU17% - HIQILI12% - Majestic Pure8% - Wuvezrub8% - Cliganic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/spearmint-essential-oil/trend)
## **Top spearmint essential oil search terms**
- **spearmint oil**97K/yr-1.9%8.1% conv. - **spearmint essential oil**73K/yr+5.8%12.4% conv. - **spearmint oil for facial hair**22K/yr-8.0%7.1% conv. - **spearmint oil essential oil**3K/yr+9.2%14.6% conv. - **spearmint oil for face**4K/yr-38.4%8.2% conv. - **spearmint essential oil organic**3K/yr+14.6%9.1% conv. - **essential oils spearmint**3K/yr-13.5%15.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/spearmint-essential-oil/search-terms)
## **Top spearmint essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$51K30%$77K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Spearmint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.67**4.7★2,414 rev](https://www.amazon.com/dp/B08FVHQ6YK) [2**EVOKE OCCU Spearmint Oil for Inhibit Facial Hair Growth Air Freshening Added to Creams & Lotions - 4 Fl Oz**EVOKE OCCU**$9.80**4.6★187 rev](https://www.amazon.com/dp/B0D2KWW6TX) [3**HIQILI Spearmint Essential Oil for Facial Hair Skin Care**HIQILI**$15.61**4.4★2,411 rev](https://www.amazon.com/dp/B09MRT2389) [4**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Spearmint Essential Oil Spearmint Oil 4 Fl Oz**Majestic Pure**$15.27**4.6★2,526 rev](https://www.amazon.com/dp/B085WZ5187) [5**100% Pure Spearmint Oil - 4 Fl Oz Spearmint Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$11.72**4.3★239 rev](https://www.amazon.com/dp/B0C9MPFRJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wuvezrub Spearmint Essential Oils 60ML Pure Spearmint Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$8.53**23 rev11mo ago](https://www.amazon.com/dp/B0FHWNSHJB) [**Wuvezrub Spearmint Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Spearmint**Wuvezrub**$5.89**21 rev11mo ago](https://www.amazon.com/dp/B0FHWPM2M8) [**Spearmint Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Spearmint**Wuvezrub**$5.88**43 rev2y ago](https://www.amazon.com/dp/B0D7B9F353) [**Wuvezrub Spearmint Essential Oil 30ML Pure Spearmint for Aromatherapy Diffuser - 1 Fl Oz**Wuvezrub**$5.01**51 rev2y ago](https://www.amazon.com/dp/B0D7BM8J3J) [**EVOKE OCCU Spearmint Oil for Inhibit Facial Hair Growth Air Freshening Added to Creams & Lotions - 4 Fl Oz**EVOKE OCCU**$9.80**187 rev2y ago](https://www.amazon.com/dp/B0D2KWW6TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spearmint Essential Oil 30ML/ 1.01FL.OZ MAYJAM Pure Spearmint Oil for Massage Diffuser Soap Making Long Lasting Scents**MAYJAM**$5.70**4.4★**▲ 62%**](https://www.amazon.com/dp/B0CJJK3XL3) [**Cliganic Organic Spearmint Essential Oil 1oz - 100% Pure Natural Undiluted for Aromatherapy | Non-GMO**Cliganic**$15.72**4.8★**▲ 49%**](https://www.amazon.com/dp/B08PHDG54J) [**Wuvezrub Spearmint Essential Oils 60ML Pure Spearmint Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$8.53**4.1★**▲ 39%**](https://www.amazon.com/dp/B0FHWNSHJB) [**Wuvezrub Spearmint Essential Oil 30ML Pure Spearmint for Aromatherapy Diffuser - 1 Fl Oz**Wuvezrub**$5.01**4.4★**▲ 38%**](https://www.amazon.com/dp/B0D7BM8J3J) [**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Spearmint Essential Oil Spearmint Oil 4 Fl Oz**Majestic Pure**$15.27**4.6★**▲ 30%**](https://www.amazon.com/dp/B085WZ5187)
**~~View all trending →~~**
## **What buyers say about spearmint essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Awesome smelling”*
**Quality-Overall**15%
*“Very nice quality and scent oil”*
**Value For Money**8%
*“Best price”*
**Advertised Vs Actual Product**6%
*“Works like a charm”*
**Ease Of Use**2%
*“Very easy to use”*
**Efficiency**2%
*“Works well, no issues”*
**Durability**1%
*“has so many uses”*
**Pest/Insect Control**1%
*“I use a few drops in a spray bottle and spray my plants on my porch to keep the bugs off them, works good”*
**Size-Overall**1%
*“Great size”*
**Strength**1%
*“Strong -this should be Long lasting”*
### **What buyers complain about **
**Smell**41%
*“Scent is weak”*
**Value For Money**7%
*“This is a little pricey”*
**Strength**5%
*“Its very weak”*
**Dilute/Watery**4%
*“Its very diluted with some other carrier oil”*
**Quality-Overall**4%
*“Cheap product”*
**Size-Overall**4%
*“The bottle is BIG”*
**Advertised Vs Actual Product**3%
*“which seems very suspicious”*
**Ease Of Use**3%
*“Cant use it”*
**Functionality-Overall**3%
*“Did not work”*
**Defective Material/Parts**2%
*“Stopper is defective”*
### **Top return reasons **
**Smell**37%
**Leak-Proof**20%
**Advertised Vs Actual Product**9%
**Size-Overall**6%
**Functionality-Overall**5%
**Oily/Greasy**3%
**Dilute/Watery**3%
**Value For Money**2%
**Strength**2%
**Quality-Overall**2%
## **Common questions**
- **Is spearmint essential oil profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the spearmint essential oil niche?**
- 12 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in spearmint essential oil?**
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.8%.
- **When does demand for spearmint essential oil peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the spearmint essential oil niche?**
- Listings span $5.01–$15.72; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 3,567 reviews — the moat a new listing must climb.
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