---
title: "Soucolor Markers — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soucolor-markers"
last_updated: "2026-08-09T17:28:44.829Z"
locale: en
meta:
description: "Niche score 38/100 · $71K/yr market · 163K searches/yr · $18.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $71K/yr market · 163K searches/yr · $18.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soucolor Markers — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **soucolor markers**
**Skip it**
A small market ($71K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 34Conversion 29Competition 19Returns 82Price range 69Avg price 85Brand share 29Review moat 31Quality gap 43
**Avg price**
**Great****$18.80**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.43–$29.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,422.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$71K**
$71K/yr · 163K searches
According to Flapen's Amazon United States niche tracking, soucolor markers is a $71K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Jun–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soucolor markers market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**9%**
- Jekohor38% - ADEVIAN29% - CKMOREL13% - apolyone4% - Halobios4% - Soucolor3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +7.1% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Jun, Dec · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soucolor-markers/trend)
## **Top soucolor markers search terms**
- **color by numbers for adults with markers**60K/yr+34.0%1.7% conv. - **adult color by number with markers**17K/yr+0.3%1.6% conv. - **color by number with markers included**13K/yr+6.2%1.1% conv. - **color by number with markers**15K/yr-2.0%1.3% conv. - **color by number for adults with markers**8K/yr+4.0%1.8% conv. - **adult color by number coloring book with markers**6K/yr+34.1%2.0% conv. - **color by numbers with markers**8K/yr+5.8%1.3% conv. - **marker by numbers kit for adults**10K/yr-31.8%0.5% conv. - **marker by number**7K/yr+13.4%0.5% conv. - **color by numbers for adults with markers kit**6K/yr-41.6%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/soucolor-markers/search-terms)
## **Top soucolor markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [2**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**3.2★70 rev](https://www.amazon.com/dp/B0GBX1Q4QS) [3**3Pcs Adult Coloring Book for Women Relaxation 36 Colors Markers with Spiral Bound Adult Coloring Book for Women 36 Dual Tip Colors Markers Anxiety Relief Mindfulness Gifts(Ocean & Bird & Butterfly)**CKMOREL**$25.50**4.5★504 rev](https://www.amazon.com/dp/B0DXDZ6P2X) [4**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [5**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★504 rev](https://www.amazon.com/dp/B0F934BKMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book**ADEVIAN**$24.63**32 rev4mo ago](https://www.amazon.com/dp/B0GRNFVY8M) [**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**70 rev6mo ago](https://www.amazon.com/dp/B0GBX1Q4QS) [**POSCA Canvas Paint by Number Kit Lilac Dream - 8 Acrylic Markers with 2 Pre-Drawn Canvases - Gift Set for Artists Adults and Kids**posca**$29.77**176 rev7mo ago](https://www.amazon.com/dp/B0G4XMHMK8) [**Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad**Brea Reese**$14.86**2 rev10mo ago](https://www.amazon.com/dp/B0FMKH8GHN) [**Vivid by Brea Reese: Marker Color-By-Number Kit - Queen of Hearts -5 Dual-Sided Markers 12 Design Coloring Pages Retro Vibrant Themed Spiral Art Pad**Brea Reese Vivid**$13.07**5 rev10mo ago](https://www.amazon.com/dp/B0FMKJ1G9W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book**ADEVIAN**$24.63**4.0★**▲ 145%**](https://www.amazon.com/dp/B0GRNFVY8M) [**Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad**Brea Reese**$14.86**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FMKH8GHN) [**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**3.2★**▲ 115%**](https://www.amazon.com/dp/B0GBX1Q4QS) [**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FHVNNVMQ) [**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★**▲ 52%**](https://www.amazon.com/dp/B0F934BKMS)
**~~View all trending →~~**
## **What buyers say about soucolor markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Colors are pretty”*
**Quality-Overall**12%
*“Overall, this is a good set”*
**Value For Money**8%
*“Excellent price”*
**Fun/Entertainment Experience**6%
*“Fun to use”*
**Gifting Purpose**5%
*“Great Gift”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**3%
*“The pens are easy to use”*
**Pen/Pencil Quality**2%
*“These markers are beautiful”*
**Design-Overall**2%
*“And fun designs that are endless Thxs”*
**Drawing Experience**2%
*“Beautiful Illustrations”*
### **What buyers complain about **
**Color**15%
*“Colors do not match up”*
**Quality-Overall**9%
*“the quality control could be better”*
**Dry/Empty Ink**7%
*“They are all dried up”*
**Display Colors**6%
*“My complaint is all the colors didnt come correctly”*
**Moist/Dry**6%
*“Very streaky and dry out quick”*
**Durability**4%
*“Not long lasting”*
**Functionality-Overall**4%
*“didn't work”*
**Size-Overall**4%
*“pretty disappointed in the size”*
**Drying Time**3%
*“I have a few that are dried out”*
**Ink Leakage**3%
*“ink thing fell out”*
### **Top return reasons **
**Color**18%
**Advertised Vs Actual Product**13%
**Quality-Overall**9%
**Functionality-Overall**7%
**Size-Overall**6%
**Display Colors**6%
**Value For Money**6%
**Dry/Empty Ink**5%
**Ink Refill**5%
**Defective Material/Parts**3%
## **Common questions**
- **Is soucolor markers profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 14 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the soucolor markers niche?**
- 11 brands and 17 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in soucolor markers?**
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.7%.
- **When does demand for soucolor markers peak?**
- Demand peaks in Jan–Jun–Dec; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the soucolor markers niche?**
- Listings span $8.43–$29.77; the average listing price is $18.80 (sweet spot $15–$100). The average incumbent carries 3,423 reviews — the moat a new listing must climb.
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