---
title: "Solid Color Wrapping Paper — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/solid-color-wrapping-paper"
last_updated: "2026-08-09T08:54:06.019Z"
locale: en
meta:
description: "Niche score 44/100 · $23K/yr market · 79K searches/yr · $12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $23K/yr market · 79K searches/yr · $12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Solid Color Wrapping Paper — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **solid color wrapping paper**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 31Competition 71Returns 66Price range 70Avg price 50Brand share 67Review moat 52Quality gap 35
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.31–$37.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,414.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, solid color wrapping paper is a $23K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solid color wrapping paper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$30K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**30%**
- SMART&CASUAL29% - PH PERKHOMY12% - Donyang11% - Hallmark7% - Boerni6% - NESCCI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/solid-color-wrapping-paper/trend)
## **Top solid color wrapping paper search terms**
- **solid color wrapping paper**43K/yr-3.5%1.7% conv. - **gender neutral wrapping paper**7K/yr+6.4%2.3% conv. - **30 wrapping paper roll**6K/yr+5.0%0.9% conv. - **wrapping paper solid color**8K/yr+12.5%2.1% conv. - **jumbo rolls of wrapping paper**5K/yr+3.0%0.4% conv. - **solid color wrapping paper roll**5K/yr-33.5%2.3% conv. - **solid wrapping paper rolls**5K/yr-41.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/solid-color-wrapping-paper/search-terms)
## **Top solid color wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9298%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62) [2**SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper**SMART&CASUAL**$5.31**4.7★1,030 rev](https://www.amazon.com/dp/B0D14H44X1) [3**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★4 rev](https://www.amazon.com/dp/B0GR6JPX6N) [4**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.02**4.7★974 rev](https://www.amazon.com/dp/B0CM224177) [5**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★2,039 rev](https://www.amazon.com/dp/B0DFTFTGNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**4 rev4mo ago](https://www.amazon.com/dp/B0GR6JPX6N) [**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [**woric 4 Rolls Sage Green Wrapping Paper Neutral Wrapping Paper with Stripe Polka Dot Check Beige Leaves Design for Birthday Baby Shower Wedding Bridal Shower-17 x 120 in Per Roll**woric**$13.39**127 rev7mo ago](https://www.amazon.com/dp/B0G2RKJXK9) [**Solid Plain Neutral Rainbow Vibrant Color All-Occasion Double-sided Gift Wrapping Paper 6 sheets 6 Matte Colors Include Royal Blue Red Deep Purple Golden Yellow Dark Green Tangerine Orange 24.7 sq.ft. flat gift wrap for scrapbook Birthdays Anniversary Christmas wedding and More**Boerni**$9.71**1 rev8mo ago](https://www.amazon.com/dp/B0FX9YXT7V) [**Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower**Donyang**$7.37**260 rev10mo ago](https://www.amazon.com/dp/B0FNM7JR1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★**▲ 440%**](https://www.amazon.com/dp/B0GR6JPX6N) [**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★**▲ 408%**](https://www.amazon.com/dp/B0DFTFTGNX) [**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 383%**](https://www.amazon.com/dp/B0CX5BLT95) [**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 293%**](https://www.amazon.com/dp/B0GCSLM1MN) [**ZICOTO Beautiful Gift Wrapping Paper Rolls for Baby Shower - Cute Set of 3 Quality Rolls For Birthdays & Baby Showers - Add a Touch of Magic to Every Gift You Wrap - 17 x 120 in**ZICOTO**$10.97**4.5★**▲ 271%**](https://www.amazon.com/dp/B0F3D49V19)
**~~View all trending →~~**
## **What buyers say about solid color wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Amazing quality”*
**Color**10%
*“I love the color”*
**Value For Money**9%
*“Great Value”*
**Thickness**8%
*“Is the perfect thickness for folding corners”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**5%
*“Very durable and easy to work with”*
**Size-Overall**5%
*“Great size”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**4%
*“perfect for gifts”*
**Paper Quality**3%
*“The paper is sturdy”*
### **What buyers complain about **
**Size-Overall**38%
*“it is short”*
**Thickness**13%
*“Not as thick as some others that I have bought in the past”*
**Color**4%
*“Color is very muted”*
**Advertised Vs Actual Product**4%
*“The advertisement needs to be more clear”*
**Smell**3%
*“It smells like stinky armpits”*
**Value For Money**2%
*“It was not really the best value”*
**Quality-Overall**2%
*“Not high quality like youd expect”*
**Adhesion/Stickiness**2%
*“Cheap tape doesn't like to stick to it”*
**Ease Of Use**2%
*“if not impossible to use as intended”*
**Gifting Purpose**1%
*“which pretty much defeats the purpose of gift wrapping a present”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Color**7%
**Thin**3%
**Quality-Overall**1%
**Thickness**1%
**Functionality-Overall**1%
**Paper Quality**1%
**Material Quality**1%
## **Common questions**
- **Is solid color wrapping paper profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 45 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the solid color wrapping paper niche?**
- 21 brands and 30 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in solid color wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 2.4%.
- **When does demand for solid color wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the solid color wrapping paper niche?**
- Listings span $5.31–$37.75; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.
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