---
title: "Soft and Stable By Annie — $359K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soft-and-stable-by-annie"
last_updated: "2026-08-09T11:59:44.290Z"
locale: en
meta:
description: "Niche score 53/100 · $359K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $359K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soft and Stable By Annie — $359K/yr Amazon US Niche (2026) - Flapen"
---
# **soft and stable by annie**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 54Growth 52Conversion 80Competition 10Returns 97Price range 95Avg price 95Brand share 0Review moat 77Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.98**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.13–$41.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****457.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$359K**
$359K/yr · 162K searches
**Growth**
**Good****+22.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soft and stable by annie is a $359K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft and stable by annie market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$405K–$540K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#774**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- ByAnnie54% - Annie38% - Tegeme3% - ByAnnie's2% - BrightRow2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soft-and-stable-by-annie/trend)
## **Top soft and stable by annie search terms**
- **soft and stable foam stabilizer**26K/yr+161.5%7.8% conv. - **soft and stable**28K/yr+23.7%8.4% conv. - **by annie patterns**29K/yr-3.8%0.2% conv. - **soft and stable by annie**28K/yr-36.1%10.9% conv. - **annies soft and stable foam stabilizer**6K/yr+66.0%9.8% conv. - **by annie**10K/yr-0.8%0.7% conv. - **by annie soft and stable**7K/yr+19.1%11.6% conv. - **byannie**9K/yr+22.1%0.8% conv. - **annies soft and stable**5K/yr+48.3%10.7% conv. - **patterns by annie**5K/yr-13.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/soft-and-stable-by-annie/search-terms)
## **Top soft and stable by annie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$54K30%$108K45%$162K60%$216K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ByAnnies Soft and Stable Fabric 36 by 58-Inch White**ByAnnie**$24.41**4.8★2,214 rev](https://www.amazon.com/dp/B007F0Y8I8) [2**Soft and Stable White 100% Polyester Stabilizer 36in x 58in**Annie**$25.60**4.8★347 rev](https://www.amazon.com/dp/B07V3SXQFM) [3**ByAnnies Soft And Stable 18X58 White**ByAnnie**$15.87**4.8★901 rev](https://www.amazon.com/dp/B007F0Y7DY) [4**By Annie S&S2072 Soft and Stable Fabric 72 by 58-Inch White**Annie**$38.85**4.8★571 rev](https://www.amazon.com/dp/B005571MPA) [5**Tegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies**Tegeme**$27.89**2.4★9 rev](https://www.amazon.com/dp/B0G1BLVW27)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies**Tegeme**$27.89**9 rev8mo ago](https://www.amazon.com/dp/B0G1BLVW27) [**BrightRow 14X 157 Soft Foam Stabilizer Sew in Soft Foam Stabilizer Adaptable Cut into Variable Sizes Strengthen for Machine Embroidery Hand Sewing Quilting Piecing Projects (White)**BrightRow**$36.56**29 rev9mo ago](https://www.amazon.com/dp/B0FXH9SMTB) [**Soft and Stable White 100% Polyester Stabilizer 36in x 58in**Annie**$25.60**347 rev5y ago](https://www.amazon.com/dp/B07V3SXQFM) [**Soft and Stable White 100% Polyester Stabilizer 18in x 58in**Annie**$20.04**15 rev5y ago](https://www.amazon.com/dp/B0929HPPP2) [**Soft and Stable White 100% Polyester Stabilizer 72in x 58in**Annie**$41.43**137 rev7y ago](https://www.amazon.com/dp/B07V5WKX3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BrightRow 14X 157 Soft Foam Stabilizer Sew in Soft Foam Stabilizer Adaptable Cut into Variable Sizes Strengthen for Machine Embroidery Hand Sewing Quilting Piecing Projects (White)**BrightRow**$36.56**4.2★**▲ 67%**](https://www.amazon.com/dp/B0FXH9SMTB) [**Soft and Stable White 100% Polyester Stabilizer 18in x 58in**Annie**$20.04**4.8★**▲ 53%**](https://www.amazon.com/dp/B0929HPPP2) [**Soft and Stable White 100% Polyester Stabilizer 36in x 58in**Annie**$25.60**4.8★**▲ 53%**](https://www.amazon.com/dp/B07V3SXQFM) [**Tegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies**Tegeme**$27.89**2.4★**▲ 34%**](https://www.amazon.com/dp/B0G1BLVW27) [**ByAnnies Soft and Stable Fabric 36 by 58-Inch White**ByAnnie**$24.41**4.8★**— 3%**](https://www.amazon.com/dp/B007F0Y8I8)
**~~View all trending →~~**
## **What buyers say about soft and stable by annie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent quality”*
**Advertised Vs Actual Product**13%
*“Exactly as advertised”*
**Soft Feel**11%
*“is still soft to the touch”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**9%
*“Great value”*
**Foam**6%
*“great stabilizer for couch pillow cushions”*
**Strength**6%
*“still sturdy”*
**Stitch/Finish/Polish**4%
*“It is easy to sew with”*
**Efficiency**2%
*“Works well”*
**Shape/Style**2%
*“It adds shape”*
### **What buyers complain about **
**Value For Money**21%
*“Little pricey”*
**Advertised Vs Actual Product**19%
*“disappointed in the description of the item”*
**Thickness**7%
*“it was too thick”*
**Hard Feel**7%
*“It is not soft like advertised”*
**Strength**7%
*“Nothing stabilizing about it”*
**Balance/Stability**6%
*“because it does not stabilize well”*
**Ease Of Use**4%
*“it was really struggling as well”*
**Durability**4%
*“wont be the last”*
### **Top return reasons **
**Color**30%
**Material Quality**16%
**Advertised Vs Actual Product**15%
**Value For Money**9%
**Thin**9%
**Thickness**5%
**Functionality-Overall**3%
**Size-Overall**2%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is soft and stable by annie profitable to sell on Amazon United States?**
- The niche generates $359K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the soft and stable by annie niche?**
- 5 brands and 42 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in soft and stable by annie?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Thickness. The return rate is 0.6%.
- **When does demand for soft and stable by annie peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the soft and stable by annie niche?**
- Listings span $15.13–$41.43; the average listing price is $26.98 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)