---
title: "soda ash — $661K/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soda-ash"
last_updated: "2026-07-20T20:14:35.367Z"
locale: en
meta:
description: "soda ash shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "soda ash shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "soda ash — $661K/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **soda ash**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 96Conversion 97Competition 26Returns 99Price range 81Avg price 90Brand share 43Review moat 24Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+157.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$20.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.15–$62.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$661K**
$661K/yr · 211K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,659.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, soda ash is a $661K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$627K–$836K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **164 days**
## **Competition**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**51**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- Jacquard23% - Organic Cotton Plus22% - TULIP14% - CLOROX Pool&Spa11% - In The Swim9% - Arm & Hammer8% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +157.5% search growth over the last 90 days.
13K8KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soda-ash/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$132K30%$198K40%$265K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Cotton Plus Soda Ash - 1 Pound**Organic Cotton Plus**$9.98**4.6★1,141 rev](https://www.amazon.com/dp/B00L99IILE) [2**Jacquard Products Soda Ash Dye Fixer 1 Pound Bag**Jacquard**$8.12**4.7★6,419 rev](https://www.amazon.com/dp/B004O7EGPU) [3**Tulip Soda Ash Powder for Tie-Dye Pre-Treatment - Extra-Vibrant Color Method Makes 1 Gallon**TULIP**$7.96**4.6★288 rev](https://www.amazon.com/dp/B000YZAPT2) [4**Clorox Pool&Spa Swimming Pool pH Up Raises pH Protects Against Eye and Skin Irritation 4LB (Pack of 1)**CLOROX Pool&Spa**$8.88**4.7★12,085 rev](https://www.amazon.com/dp/B084GPWRBL) [5**Jacquard Soda Ash Powder - Sodium Carbonate Washing Soda for Laundry & Dye Setting - Tie Dye Soda Ash - 5 lb Bag Soda Ash Dye Fixer - Super Washing Soda for Laundry & Fabric Dyeing**Jacquard**$17.76**4.7★6,419 rev](https://www.amazon.com/dp/B0009IG1CO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyaeyao Soda Ash For Tie Dye Soda Ash Powder - Sodium Carbonate Washing Soda For Dye Setting - Tie Dye Soda Ash - Super Washing Soda For Laundry & Fabric Dyeing (8 Ounces)**Eyaeyao**$8.94**22 rev1y ago](https://www.amazon.com/dp/B0DP4PWYP5) [**Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 50 Pounds**Leslie's**$48.80**28 rev1y ago](https://www.amazon.com/dp/B0GV1GVGR7) [**Tie Dye Enhancer 1 lb. Sodium Carbonate (Soda Ash) 99.95% Purity for Brighter Results.**DMSOSTORE**$11.93**32 rev2y ago](https://www.amazon.com/dp/B0D2PL6KQW) [**In The Swim pH Increaser for Pools - Granular 100% Sodium Carbonate (Soda Ash) to Raise pH Up - 45 Pounds**In The Swim**$62.00**3,575 rev2y ago](https://www.amazon.com/dp/B0725GVN3V) [**SKY HIGH SUDS All-Natural Washing Soda 2 lb Soda Ash Made in USA**SKY HIGH SUDS**$10.54**785 rev4y ago](https://www.amazon.com/dp/B09VF336N9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 5 Pounds**Leslie's**$22.83**4.6★**▲ 129%**](https://www.amazon.com/dp/B07BDRNGYM) [**Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 50 Pounds**Leslie's**$48.80**4.6★**▲ 115%**](https://www.amazon.com/dp/B0GV1GVGR7) [**In The Swim pH Increaser for Pools - Granular 100% Sodium Carbonate (Soda Ash) to Raise pH Up - 25 Pounds**In The Swim**$46.04**4.7★**▲ 68%**](https://www.amazon.com/dp/B002WKQ154) [**Clorox Pool&Spa Swimming Pool pH Up Raises pH Protects Against Eye and Skin Irritation 4LB (Pack of 1)**CLOROX Pool&Spa**$8.88**4.7★**▲ 58%**](https://www.amazon.com/dp/B084GPWRBL) [**Tulip Soda Ash Powder for Tie-Dye Pre-Treatment - Extra-Vibrant Color Method Makes 1 Gallon**TULIP**$7.96**4.6★**▲ 54%**](https://www.amazon.com/dp/B000YZAPT2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Amazing price”*
**Ease Of Cleaning**14%
*“Cleans great”*
**Washability**12%
*“Help clean the laundry”*
**Quality-Overall**12%
*“Excellent pool product”*
**Advertised Vs Actual Product**8%
*“Accurate description”*
**Smell**7%
*“they smell fresh”*
**Ease Of Use**5%
*“Very versatile regarding what it can be used on”*
**Efficiency**4%
*“Works perfectly”*
**Cleansing**3%
*“It boosts cleaning performance”*
**Brightness/Shine/Glow**2%
*“Light Bright Fresh Clean”*
### **What buyers complain about **
**Smell**11%
*“doesnt smell like anything”*
**Washability**8%
*“Don't use on any dark clothing if you have an HE washer”*
**Functionality-Overall**8%
*“It did NOT RAISE the PH level either”*
**Durability**6%
*“Breaks down Pod Soap Buildup”*
**Value For Money**5%
*“Not woth the money”*
**Ease Of Cleaning**5%
*“I don't see any special cleaning power”*
**Color Fading/Discoloration**4%
*“Do not see any spectacular whitening”*
**Jamming/Clogging**3%
*“Clog drains”*
**Water Resistance**3%
*“Just made the pool cloudy”*
**Stain Resistance**3%
*“White residue”*
### **Top return reasons **
**Leak-Proof**29%
**Value For Money**16%
**Functionality-Overall**12%
**Advertised Vs Actual Product**10%
**Size-Overall**9%
**Smell**2%
**Display Colors**2%
**Solubility**2%
**Moist/Dry**2%
**Contamination**1%
## **Common questions**
- **Is soda ash profitable to sell on Amazon United States?**
- The niche generates $661K/yr across 14 tracked products. 90-day search growth is +157.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the soda ash niche?**
- 11 brands and 51 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in soda ash?**
- Top complaints mined from reviews: Smell, Washability, Functionality-Overall. The return rate is 0.2%.
- **When does demand for soda ash peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the soda ash niche?**
- Listings span $5.15–$62.00; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 6,660 reviews — the moat a new listing must climb.
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