---
title: "soap molds — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-molds"
last_updated: "2026-07-20T20:20:17.655Z"
locale: en
meta:
description: "soap molds shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "soap molds shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "soap molds — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **soap molds**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 18Conversion 27Competition 81Returns 83Price range 78Avg price 90Brand share 92Review moat 41Quality gap 23
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.7M searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$5.80–$114.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,408.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap molds is a $1.2M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Launch success**
- **43%**
- 3 of 7 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **160 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**43%**
Top 20: 85%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**52%**
- SJ15% - Moukiween7% - Ogrmar7% - Lerykin7% - ROTATE COLOR6% - Sakolla5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
70K50KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soap-molds/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$49K8%$98K12%$147K16%$197K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 48 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SJ Silicone Soap Molds 3 Packs Rectangle Soap Molds for Soap Making 6 Cavity Mold for Homemade Craft Soap Mold Jelly Chocolate & Ice Cube Trays(Blue Purple & Pink)**SJ**$7.93**4.8★11,000 rev](https://www.amazon.com/dp/B0F23KLLMX) [2**Moukiween Soap Molds Silicone 3D Rectangular Flower Pattern Silicone Molds for Handmade Craft Soap Bath Bombs Chocolate Bars DIY Candle Polymer Clay Design**Moukiween**$12.49**4.8★1,880 rev](https://www.amazon.com/dp/B0BVQX54W5) [3**Silicone Soap Molds different Cavities Soap Mold with Different Shapes Perfect for Soap Making Handmade Cake Chocolate Desserts Biscuit Pudding Teacake Jelly 3 Pack - Flower**ROTATE COLOR**$10.05**4.7★628 rev](https://www.amazon.com/dp/B0C2GN3BFN) [4**2 PCS Silicone soap molds Making Kit soap loaf bar Making molds (44oz Purple Pink Silicone) for Adults - Stainless Steel Wavy & Straight Slicer**MDPQT**$33.57**4.4★1,248 rev](https://www.amazon.com/dp/B08613N5NN) [5**Ogrmar Silicone Soap Molds Kit-42 oz Wooden Silicone Rectangular Mold with Stainless Steel Wavy & Straight Scraper for Soap Cake Making (Purple)**Ogrmar**$12.85**4.7★1,821 rev](https://www.amazon.com/dp/B01N0SFSBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Velba Custom Soap Stamp for Handmade Soap Personalized Logo Text & Design | DIY Soap Maker Essential | Reusable Branding Tool for Small Business Wedding Favors & Craft Gifts**Velba**$31.10**10 rev6mo ago](https://www.amazon.com/dp/B0G8HGWMYW) [**Soap Making Kit with 2 Silicone Molds (Grape & Rose) Gift Bags Gift Tags Ribbons & Jute Twine - 26 Pcs DIY Craft Set Mold for Handmade Soap Making Gift - Idea for Adults & Crafters**Generic**$17.02**31 rev7mo ago](https://www.amazon.com/dp/B0G5FP8NC6) [**102 Pcs Soap Making Mold Kit - 3 Silicone Molds 48 Bags 48 Gift Tags 65ft Jute Twine 2 Sisal Foaming Soap Bag Pouch for Handmade Craft Soaps Jelly Chocolate & Ice Cube Trays DIY Wax Melts**TIKMAX**$18.86**50 rev7mo ago](https://www.amazon.com/dp/B0G4VF63D1) [**HKNMTT Square Flower Rectangle Bar Molds Silicone 7 Shapes for Chocolate Soap Making Shower Steamer Homemade Bath Bomb Lotion Shampoo Bar Dessert DIY Set Non-stick Craft Food Grade 3 Pack**HKNMTT**$9.69**2,729 rev7mo ago](https://www.amazon.com/dp/B0G3ZS1MGL) [**HKNMTT Silicone Square Rectangle Bar Molds Leaf Flower Pattern 8 Cavities for Candy Soap Making Shower Steamer Homemade Bath Lotion Shampoo Bar DIY Set Non-stick Craft Food Grade 2 Pack**HKNMTT**$12.28**4,529 rev7mo ago](https://www.amazon.com/dp/B0G3ZP79M2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soap Making Kit with 2 Silicone Molds (Grape & Rose) Gift Bags Gift Tags Ribbons & Jute Twine - 26 Pcs DIY Craft Set Mold for Handmade Soap Making Gift - Idea for Adults & Crafters**Generic**$17.02**4.6★**▲ 278%**](https://www.amazon.com/dp/B0G5FP8NC6) [**Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.**Illumive**$53.48**4.6★**▲ 262%**](https://www.amazon.com/dp/B0DF35QVPR) [**102 Pcs Soap Making Mold Kit - 3 Silicone Molds 48 Bags 48 Gift Tags 65ft Jute Twine 2 Sisal Foaming Soap Bag Pouch for Handmade Craft Soaps Jelly Chocolate & Ice Cube Trays DIY Wax Melts**TIKMAX**$18.86**4.7★**▲ 261%**](https://www.amazon.com/dp/B0G4VF63D1) [**SJ Massage Soap Mold - 2 Pcs 4 Cavities Silicone Soap Mold for Soap Making Handmade Hair Brush Shampoo Bar Molds Food Grade BPA Free(Blue and Green)**SJ**$9.98**4.8★**▲ 186%**](https://www.amazon.com/dp/B07LCFF4NW) [**HKNMTT Square Flower Rectangle Bar Molds Silicone 7 Shapes for Chocolate Soap Making Shower Steamer Homemade Bath Bomb Lotion Shampoo Bar Dessert DIY Set Non-stick Craft Food Grade 3 Pack**HKNMTT**$9.69**4.6★**▲ 183%**](https://www.amazon.com/dp/B0G3ZS1MGL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“EXCELLENT QUALITY”*
**Color**12%
*“Beautiful colors”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**8%
*“Excellent Value”*
**Ease Of Cleaning**7%
*“clean up is a breeze”*
**Size-Overall**6%
*“Perfect size”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Design-Overall**4%
*“the designs show up beautifully”*
**Gifting Purpose**3%
*“Gift”*
**Smell**2%
*“It blends well with fragrances”*
### **What buyers complain about **
**Size-Overall**13%
*“Too big”*
**Quality-Overall**9%
*“Low quality”*
**Thickness**8%
*“They are so paper thin”*
**Value For Money**4%
*“Disappointing waste of time and money”*
**Color**4%
*“The color are not what they say they are for example the ones which say they are reds all are pink”*
**Strength**4%
*“Very flimsy”*
**Advertised Vs Actual Product**3%
*“the title description is deceptive”*
**Smell**3%
*“smell like plastic”*
**Ease Of Use**3%
*“absolutely no good can't use”*
**Durability**2%
*“one of them did end up breaking”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Material Quality**3%
**Functionality-Overall**3%
**Color**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Thin**2%
**Strength**2%
## **Common questions**
- **Is soap molds profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 48 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the soap molds niche?**
- 37 brands and 47 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in soap molds?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- **When does demand for soap molds peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the soap molds niche?**
- Listings span $5.80–$114.07; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.
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