---
title: "soap making supplies — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-making-supplies"
last_updated: "2026-07-20T20:10:45.399Z"
locale: en
meta:
description: "soap making supplies shows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "soap making supplies shows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "soap making supplies — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **soap making supplies**
**Worth a look**
Shows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 14Conversion 20Competition 83Returns 92Price range 65Avg price 95Brand share 83Review moat 58Quality gap 27
**Avg price**
**Incredible****$44.03**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.6M searches
**Price range**
**Good****$5.80–$135.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,187.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap making supplies is a $1.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Launch success**
- **38%**
- 6 of 16 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**52%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**44%**
- CraftZee13% - Prime Creations12% - PIUH12% - Illumive9% - kelodo7% - LFISGNN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soap-making-supplies/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$46K6%$69K8%$92K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 63 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift**PIUH**$110.56**4.7★425 rev](https://www.amazon.com/dp/B0CQXLGKR5) [2**CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits**CraftZee**$74.54**4.7★967 rev](https://www.amazon.com/dp/B09J83W8R8) [3**Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.**Illumive**$53.48**4.6★197 rev](https://www.amazon.com/dp/B0DF35QVPR) [4**Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations**Prime Creations**$25.96**4.4★344 rev](https://www.amazon.com/dp/B0CWLVLBMM) [5**Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.**Prime Creations**$56.32**4.7★611 rev](https://www.amazon.com/dp/B0CDDFJ5RX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soap Making Kit for Adults Soap Making Supplies with Melter Pot**kelodo**$119.42**13 rev1mo ago](https://www.amazon.com/dp/B0GZJTB6HH) [**kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults**kelodo**$111.76**8 rev3mo ago](https://www.amazon.com/dp/B0GWHCZ8K7) [**Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap**kelodo**$58.99**30 rev3mo ago](https://www.amazon.com/dp/B0GVXQ89CN) [**VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies**VUSIBA**$96.02**4 rev3mo ago](https://www.amazon.com/dp/B0GSPX67R8) [**Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women**DINGTU**$21.30**1 rev4mo ago](https://www.amazon.com/dp/B0GS8ZDPJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EDSRDRUS Premium Soap Making Kit for Adults - All-in-One DIY Soap Making Supplies with Melting Pot 4LB Goat Milk & Glycerin Soap Base 6 Essential Oils Colorants Dried Flowers & Molds**EDSRDRUS**$69.73**4.6★**▲ 438%**](https://www.amazon.com/dp/B0GCZJQYSM) [**Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap**kelodo**$58.99**4.9★**▲ 411%**](https://www.amazon.com/dp/B0GVXQ89CN) [**kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults**kelodo**$111.76**5.0★**▲ 405%**](https://www.amazon.com/dp/B0GWHCZ8K7) [**VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies**VUSIBA**$96.02**4.5★**▲ 400%**](https://www.amazon.com/dp/B0GSPX67R8) [**Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women**DINGTU**$21.30**5.0★**▲ 392%**](https://www.amazon.com/dp/B0GS8ZDPJH)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent quality”*
**Ease Of Use**12%
*“Easy to Use”*
**Color**11%
*“Beautiful colors”*
**Value For Money**9%
*“Excellent Value”*
**Fun/Entertainment Experience**7%
*“Fun and easy”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Smell**5%
*“It blends well with fragrances”*
**Gifting Purpose**4%
*“Fun gift”*
**Ease Of Cleaning**4%
*“Easy cleaning process”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Quality-Overall**12%
*“Bad quality”*
**Smell**8%
*“Smell like chemical”*
**Size-Overall**7%
*“Very small bottles”*
**Advertised Vs Actual Product**5%
*“misleading”*
**Color**5%
*“turned purple”*
**Value For Money**4%
*“Not worth the money”*
**Ease Of Use**4%
*“Impossible to use”*
**Heating**3%
*“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”*
**Lather**3%
*“Doesn't lather enough”*
**Functionality-Overall**2%
*“and the soap medium did NOT work”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Color**6%
**Smell**5%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Functionality-Overall**4%
**Leak-Proof**3%
**Product Condition**2%
## **Common questions**
- **Is soap making supplies profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 63 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the soap making supplies niche?**
- 43 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in soap making supplies?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.2%.
- **When does demand for soap making supplies peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the soap making supplies niche?**
- Listings span $5.80–$135.71; the average listing price is $44.03 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.
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