---
title: "Soap Making Kit — $765K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-making-kit"
last_updated: "2026-08-09T08:54:01.830Z"
locale: en
meta:
description: "Niche score 57/100 · $765K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $765K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap Making Kit — $765K/yr Amazon US Niche (2026) - Flapen"
---
# **soap making kit**
**Worth a look**
Shows a sweet-spot price point ($54.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 15Conversion 18Competition 75Returns 87Price range 69Avg price 92Brand share 68Review moat 82Quality gap 32
**Avg price**
**Great****$54.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****363.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$765K**
$765K/yr · 956K searches
**Price range**
**Good****$12.46–$135.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, soap making kit is a $765K/yr Amazon United States market (956K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap making kit market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$816K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**30%**
- CraftZee16% - PIUH15% - Prime Creations14% - Illumive11% - kelodo8% - LFISGNN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soap-making-kit/trend)
## **Top soap making kit search terms**
- **soap making kit**578K/yr-27.6%1.5% conv. - **soap making kit for adults**86K/yr-26.7%1.2% conv. - **kit para hacer jabones artesanales**47K/yr-2.3%0.7% conv. - **soap kit**43K/yr+7.9%1.2% conv. - **soap making kits**24K/yr-13.2%0.9% conv. - **soap kits making for adults**24K/yr-17.3%0.7% conv. - **diy soap making kit**23K/yr-9.3%1.3% conv. - **goat milk soap making kit**20K/yr-1.8%1.1% conv. - **soap maker**16K/yr-3.5%0.8% conv. - **cold process soap making kit**11K/yr+18.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/soap-making-kit/search-terms)
## **Top soap making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$46K9%$69K12%$92K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift**PIUH**$110.56**4.7★425 rev](https://www.amazon.com/dp/B0CQXLGKR5) [2**CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits**CraftZee**$74.54**4.7★967 rev](https://www.amazon.com/dp/B09J83W8R8) [3**Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations**Prime Creations**$25.96**4.4★344 rev](https://www.amazon.com/dp/B0CWLVLBMM) [4**Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.**Illumive**$53.48**4.6★197 rev](https://www.amazon.com/dp/B0DF35QVPR) [5**Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.**Prime Creations**$56.32**4.7★611 rev](https://www.amazon.com/dp/B0CDDFJ5RX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap**kelodo**$58.99**30 rev3mo ago](https://www.amazon.com/dp/B0GVXQ89CN) [**VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies**VUSIBA**$96.02**4 rev3mo ago](https://www.amazon.com/dp/B0GSPX67R8) [**Gdblsm Soap Making Kit- Soap Making Kit for Adults DIY Soap Making Supplies with Shea Butter Glycerin Melt and Pour Base Silicone Molds Dried Flowers DIY Craft for Beginners Gift for Women**Gdblsm**$23.26**5 rev6mo ago](https://www.amazon.com/dp/B0G7Z4TNFG) [**Soap Making Kit for Adults & Kids Melt and Pour Soap Making Supplies with Shea Butter & Clear Base 6 Silicone Molds Colors Fragrances Dried Flowers & Gift Bags DIY Soap Craft Kit for Beginners**MuseLuxe**$20.06**77 rev7mo ago](https://www.amazon.com/dp/B0G4M2J662) [**CraftZee Soap Making Kit - All-in-One Soap Making Supplies with 6lbs Soap Base 8 Dyes 8 Essential Oils Silicone Molds Cutters All Essential Tools & Instructions**CraftZee**$114.07**105 rev9mo ago](https://www.amazon.com/dp/B0FSNK2VGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap**kelodo**$58.99**4.9★**▲ 376%**](https://www.amazon.com/dp/B0GVXQ89CN) [**VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies**VUSIBA**$96.02**4.5★**▲ 368%**](https://www.amazon.com/dp/B0GSPX67R8) [**Gdblsm Soap Making Kit- Soap Making Kit for Adults DIY Soap Making Supplies with Shea Butter Glycerin Melt and Pour Base Silicone Molds Dried Flowers DIY Craft for Beginners Gift for Women**Gdblsm**$23.26**3.6★**▲ 266%**](https://www.amazon.com/dp/B0G7Z4TNFG) [**Kelodo Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour 2.2LBs Goat Milk Soap Base Silicone Loaf Molds Cutting Box Premium 500+PCS DIY Craft Supplies**kelodo**$49.13**4.9★**▲ 253%**](https://www.amazon.com/dp/B0GH71Q3NS) [**Soap Making Kit for Adults & Kids Melt and Pour Soap Making Supplies with Shea Butter & Clear Base 6 Silicone Molds Colors Fragrances Dried Flowers & Gift Bags DIY Soap Craft Kit for Beginners**MuseLuxe**$20.06**4.5★**▲ 246%**](https://www.amazon.com/dp/B0G4M2J662)
**~~View all trending →~~**
## **What buyers say about soap making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“This kit is very easy to use”*
**Quality-Overall**16%
*“quality of items found in this craft box”*
**Fun/Entertainment Experience**13%
*“Fun and easy”*
**Value For Money**9%
*“Well worth it”*
**Gifting Purpose**8%
*“Fun gift”*
**Smell**7%
*“The scents included are very light”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**4%
*“Cleaning up was straightforward too”*
**Instructions/User Manual/Troubleshooting**4%
*“Easy to follow instructions”*
**Color**2%
*“The colors blend smoothly”*
### **What buyers complain about **
**Quality-Overall**13%
*“low in quality”*
**Smell**10%
*“Smells a little weird too”*
**Heating**6%
*“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”*
**Ease Of Use**5%
*“Impossible to use”*
**Lather**4%
*“Doesn't lather enough”*
**Advertised Vs Actual Product**4%
*“Doesn't come with what's advertised”*
**Instructions/User Manual/Troubleshooting**4%
*“Not even a basic guide”*
**Value For Money**4%
*“More expensive to get this”*
**Functionality-Overall**3%
*“They are essentially unusable”*
**Size-Overall**3%
*“The pot was very small”*
### **Top return reasons **
**Defective Material/Parts**13%
**Smell**13%
**Size-Overall**11%
**Quality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Functionality-Overall**4%
**Product Condition**4%
**Gifting Purpose**3%
## **Common questions**
- **Is soap making kit profitable to sell on Amazon United States?**
- The niche generates $765K/yr across 43 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the soap making kit niche?**
- 26 brands and 33 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in soap making kit?**
- Top complaints mined from reviews: Quality-Overall, Smell, Heating. The return rate is 1.4%.
- **When does demand for soap making kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the soap making kit niche?**
- Listings span $12.46–$135.71; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
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