---
title: "Soap Dye — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-dye"
last_updated: "2026-08-09T08:53:48.782Z"
locale: en
meta:
description: "Niche score 43/100 · $120K/yr market · 167K searches/yr · $11.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $120K/yr market · 167K searches/yr · $11.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Dye — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **soap dye**
**Skip it**
Soft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 69Competition 36Returns 93Price range 47Avg price 45Brand share 58Review moat 25Quality gap 28
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.41–$22.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.45**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$120K**
$120K/yr · 167K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,200**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap dye is a $120K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$115K–$143K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**23%**
- Vividye21% - Wayin16% - CHANGTIKEJI13% - DecorRom11% - Limino10% - YumCraft6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
5K4KBlack Friday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soap-dye/trend)
## **Top soap dye search terms**
- **soap dye**29K/yr-4.4%5.9% conv. - **soap colorant for soap making**26K/yr-25.5%5.7% conv. - **colorantes para jabones artesanales**16K/yr+11.2%3.2% conv. - **soap dye for soap making**17K/yr-25.5%5.8% conv. - **soap coloring**14K/yr-2.0%5.9% conv. - **soap colorant**17K/yr-29.3%4.8% conv. - **colorante para jabones artesanales**6K/yr-0.9%4.7% conv. - **color for soap making**6K/yr-9.8%6.3% conv. - **soap color**6K/yr-13.9%6.6% conv. - **soap making dyes**6K/yr-29.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/soap-dye/search-terms)
## **Top soap dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts**Vividye**$12.75**4.6★1,253 rev](https://www.amazon.com/dp/B0BJTLZ5HH) [2**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**4.7★6,527 rev](https://www.amazon.com/dp/B0CM5NX74G) [3**20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts**DecorRom**$9.90**4.5★1,933 rev](https://www.amazon.com/dp/B08GG24YKB) [4**Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions**Limino**$8.91**4.5★5,796 rev](https://www.amazon.com/dp/B07CL6DGD4) [5**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**4.6★290 rev](https://www.amazon.com/dp/B0CR38QLTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye**Luckymica**$10.06**466 rev11mo ago](https://www.amazon.com/dp/B0F8C2WGPN) [**Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each**YumCraft**$12.86**362 rev2y ago](https://www.amazon.com/dp/B0D65NRR41) [**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**290 rev2y ago](https://www.amazon.com/dp/B0CR38QLTN) [**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**6,527 rev2y ago](https://www.amazon.com/dp/B0CM5NX74G) [**Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts**Vividye**$12.75**1,253 rev3y ago](https://www.amazon.com/dp/B0BJTLZ5HH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye**Luckymica**$10.06**4.7★**▲ 124%**](https://www.amazon.com/dp/B0F8C2WGPN) [**20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts**DecorRom**$9.90**4.5★**▲ 68%**](https://www.amazon.com/dp/B08GG24YKB) [**Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each**YumCraft**$12.86**4.6★**▲ 18%**](https://www.amazon.com/dp/B0D65NRR41) [**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**4.6★**▲ 14%**](https://www.amazon.com/dp/B0CR38QLTN) [**Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions**Limino**$8.91**4.5★**— 4%**](https://www.amazon.com/dp/B07CL6DGD4)
**~~View all trending →~~**
## **What buyers say about soap dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**55%
*“Amazing colors”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**6%
*“less expensive”*
**Ease Of Use**4%
*“Easy to Use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Brightness/Shine/Glow**2%
*“Bright”*
**Fun/Entertainment Experience**2%
*“This was a fun craft”*
**Paint Quality**2%
*“Works great as washable paint for kids”*
**Efficiency**2%
*“Great results”*
**Stain Resistance**1%
*“Great colors, mix easily and do not stain”*
### **What buyers complain about **
**Color**38%
*“NO color”*
**Size-Overall**7%
*“Small”*
**Quality-Overall**7%
*“Crappy product”*
**Functionality-Overall**4%
*“Didnt work”*
**Stain Resistance**3%
*“fade after about 2 weeks”*
**Leak-Proof**2%
*“The bottles were leaking”*
**Product Condition**2%
*“Received used product”*
**Ease Of Use**2%
*“Very small hard to open”*
**Ease Of Cleaning**2%
*“This arrived a complete mess”*
**Color Fading/Discoloration**2%
*“The mix blew upwards onto my skin”*
### **Top return reasons **
**Color**27%
**Advertised Vs Actual Product**14%
**Value For Money**10%
**Functionality-Overall**8%
**Size-Overall**7%
**Display Colors**6%
**Leak-Proof**5%
**Brightness/Shine/Glow**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is soap dye profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the soap dye niche?**
- 12 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in soap dye?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for soap dye peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the soap dye niche?**
- Listings span $6.41–$22.50; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 4,200 reviews — the moat a new listing must climb.
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