---
title: "Search terms — soap base - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-base/search-terms"
last_updated: "2026-08-09T11:43:53.450Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — soap base - Flapen"
---

# **soap base**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 23Conversion 41Competition 85Returns 95Price range 81Avg price 95Brand share 34Review moat 40Quality gap 21

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.06**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$7.37–$110.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.2M searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,538.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms