---
title: "Soap Base — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/soap-base"
last_updated: "2026-08-09T08:52:05.663Z"
locale: en
meta:
description: "Niche score 58/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap Base — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **soap base**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 23Conversion 41Competition 85Returns 95Price range 81Avg price 95Brand share 34Review moat 40Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.06**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$7.37–$110.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.2M searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,538.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, soap base is a $1.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap base market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**12%**
- Primal Elements47% - EDSRDRUS16% - MAQIHAN12% - velona6% - TinMeZor4% - Prime Creations4% - Open — no brand owns it (13 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/soap-base/trend)
## **Top soap base search terms**
- **glicerina para hacer jabones**336K/yr-4.2%2.0% conv. - **soap base**276K/yr-17.6%3.1% conv. - **melt and pour soap base**153K/yr-18.0%3.5% conv. - **glicerina para hacer jabones artesanales**76K/yr+58.3%2.1% conv. - **soap base for soap making**128K/yr-17.8%3.0% conv. - **glycerin soap base**59K/yr-4.0%5.0% conv. - **coconut oil soap base**17K/yr+525.3%0.6% conv. - **clear soap base**32K/yr-13.7%6.6% conv. - **soap base for soap making melt and pour**29K/yr-19.8%3.0% conv. - **melt and pour soap**25K/yr-13.9%2.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/soap-base/search-terms)
## **Top soap base products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$22K4%$44K6%$66K8%$89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound**Primal Elements**$29.45**4.7★6,865 rev](https://www.amazon.com/dp/B0BZB5F315) [2**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**4.6★673 rev](https://www.amazon.com/dp/B0FB8H2KJL) [3**Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound**Primal Elements**$27.37**4.7★1,455 rev](https://www.amazon.com/dp/B096T98189) [4**MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$7.37**4.6★673 rev](https://www.amazon.com/dp/B0D1QX1N6Z) [5**EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)**EDSRDRUS**$14.03**4.7★714 rev](https://www.amazon.com/dp/B0BJ8YDYBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**673 rev1y ago](https://www.amazon.com/dp/B0FB8H2KJL) [**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**510 rev1y ago](https://www.amazon.com/dp/B0DMP4NRTG) [**Prime Creations Soap Base for soap making supplies melt and pour soap base for DIY crafting moisturizing glycerin 5 LB Unscented - Goat Milk**Prime Creations**$21.07**1,110 rev2y ago](https://www.amazon.com/dp/B0D645V5SD) [**MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$7.37**673 rev2y ago](https://www.amazon.com/dp/B0D1QX1N6Z) [**EDSRDRUS Basic Soap Making Kit for Adults - Soap Making Supplies with 2lbs Glycerin Soap Base Silicone Molds Dried Petals Fragrance Oils Pigments & More - Fun Easy Creative DIY Craft Kits**EDSRDRUS**$25.21**316 rev2y ago](https://www.amazon.com/dp/B0CLKXBD3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$20.17**4.7★**▲ 262%**](https://www.amazon.com/dp/B09X2B4H56) [**Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$21.29**4.7★**▲ 173%**](https://www.amazon.com/dp/B09X28NX2W) [**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound**Primal Elements**$13.56**4.7★**▲ 136%**](https://www.amazon.com/dp/B09X2LYWJG) [**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**4.7★**▲ 123%**](https://www.amazon.com/dp/B0DMP4NRTG) [**Primal Elements Aloe Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$23.30**4.7★**▲ 92%**](https://www.amazon.com/dp/B09X2B658Y)
**~~View all trending →~~**
## **What buyers say about soap base**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“I think this is great quality oil”*
**Ease Of Use**14%
*“Ease of use”*
**Smell**7%
*“the nice subtle scent it has”*
**Value For Money**7%
*“Good price”*
**Soft Feel**6%
*“Its really soft”*
**Lather**6%
*“It lathers really good”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Moist/Dry**4%
*“Its extremely hydrating”*
**Fun/Entertainment Experience**3%
*“Such a fun project”*
**Gifting Purpose**2%
*“Good Gift”*
### **What buyers complain about **
**Quality-Overall**13%
*“Bad quality”*
**Smell**11%
*“Smell like chemical”*
**Lather**9%
*“doesnt lather”*
**Advertised Vs Actual Product**8%
*“Misleading description”*
**Value For Money**5%
*“Disappointing waste of time and money”*
**Ease Of Use**5%
*“Very difficult to use”*
**Functionality-Overall**4%
*“result was not clear”*
**Adhesion/Stickiness**3%
*“Was defective, did not melt down correctly and was very glue like”*
**Moist/Dry**3%
*“This means the base was subject to moisture”*
**Size-Overall**3%
*“Small stay away from”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Smell**12%
**Size-Overall**10%
**Value For Money**8%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Functionality-Overall**5%
**Ingredients-Overall**4%
**Color**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is soap base profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 60 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the soap base niche?**
- 19 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in soap base?**
- Top complaints mined from reviews: Quality-Overall, Smell, Lather. The return rate is 0.9%.
- **When does demand for soap base peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the soap base niche?**
- Listings span $7.37–$110.56; the average listing price is $27.06 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.
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