---
title: "Search terms — snap - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/snap/search-terms"
last_updated: "2026-07-21T07:19:30.704Z"
locale: en
meta:
  description: "snap shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "snap shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — snap - Flapen"
---

# **snap**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 20Conversion 58Competition 76Returns 61Price range 66Avg price 76Brand share 90Review moat 56Quality gap 78

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.4M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.49**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.00–$36.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,241.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch