---
title: "Skull Beads — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/skull-beads"
last_updated: "2026-08-09T11:42:50.403Z"
locale: en
meta:
description: "Niche score 56/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skull Beads — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **skull beads**
**Worth a look**
Shows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 39Conversion 37Competition 89Returns 88Price range 52Avg price 57Brand share 88Review moat 87Quality gap 30
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****250.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.70–$169.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 202K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, skull beads is a $77K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skull beads market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#5,708**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**47%**
- YuSheng15% - arricraft9% - BACATUS9% - SUNNYCLUE7% - The Beadery7% - Tazimi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +11.1% search growth over the last 90 days.
5K3KSpike '25 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/skull-beads/trend)
## **Top skull beads search terms**
- **skull beads**110K/yr+8.6%1.9% conv. - **skull charms**30K/yr+14.1%0.9% conv. - **skull beads for jewelry making**23K/yr+21.2%2.2% conv. - **skull charms for jewelry making**12K/yr+10.0%1.3% conv. - **skull bead**9K/yr+11.6%1.2% conv. - **skeleton beads**5K/yr+57.2%0.8% conv. - **skull beads for bracelets**7K/yr+2.6%2.3% conv. - **metal skull beads**5K/yr-15.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/skull-beads/search-terms)
## **Top skull beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 PCS Tibet Silver 4mm Macroporous Skull Spacer Beads Great DIY Accessories for Jewelry Making Supplies in Bulk**Tazimi**$9.01**4.7★501 rev](https://www.amazon.com/dp/B07WRQ18XR) [2**arricraft 200 Pcs 3 Sizes Skull Beads Creamy White Synthetic Turquoise Bead Strands for Halloween Jewelry Making**arricraft**$13.54**4.7★158 rev](https://www.amazon.com/dp/B09QCYPT6B) [3**SUNNYCLUE 203Pcs Halloween Skull Beads Skeleton Charms Bulk Natural Lava Rock Synthetic Turquoise Black Stone Cross Flower Rose Spacer Beads for Jewelry Making Bracelets Necklaces DIY Crafts**SUNNYCLUE**$16.09**4.6★143 rev](https://www.amazon.com/dp/B0D8KJH235) [4**The Beadery - 11x9mm Skull Beads Antiqued White - 1/4 Lb - 1180SV073A**The Beadery**$8.12**4.6★324 rev](https://www.amazon.com/dp/B007R0J8PE) [5**Hicarer 80 Pieces Antique Silver Pendants Gothic Charms Halloween Charms Pendants Jewelry Making Accessory for DIY Necklace Bracelet(Skull)**Hicarer**$11.06**4.6★1,176 rev](https://www.amazon.com/dp/B07W7XN889)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNNYCLUE 646Pcs Skull Beads Gothic Beads Black Purple Rose Flower Halloween Skeleton Cross Charms Acrylic Losse Spacers for Jewelry Making Bracelets Necklaces DIY Crafts Gift Holiday Women Adults**SUNNYCLUE**$13.36**15 rev7mo ago](https://www.amazon.com/dp/B0G1H3LBVP) [**200+ Pcs 10x8mm Halloween Skull Beads for Jewelry Making Bracelets Necklaces Key Chains Small White Acrylic Mixed Skeleton (Black on White)**YuSheng**$7.31**9 rev8mo ago](https://www.amazon.com/dp/B0FVMKB8HQ) [**200+ Pcs 13x10mm Halloween Skull Beads for Jewelry Making Bracelets Necklaces Key Chains Large Black Acrylic Mixed Skeleton (Colorful on Black)**YuSheng**$10.04**9 rev8mo ago](https://www.amazon.com/dp/B0FVMLD9PH) [**Incinkod 100 Pcs Skull Beads for Jewelry Making 0.30.38 Multicolor**Incinkod**$5.70**5 rev9mo ago](https://www.amazon.com/dp/B0FRFK8FX7) [**Augshy 700Pcs Halloween Skull Beads for Jewelry Making Bracelets 8x10mm**Augshy**$9.23**2,666 rev10mo ago](https://www.amazon.com/dp/B0FPLSD1P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Faceted Black Skull Head Beads Micro Pave CZ Bracelet Spacers Mens Jewelry Making Supplies 8x13mm (10Pcs Black)**BACATUS**$17.44**4.6★**▲ 207%**](https://www.amazon.com/dp/B073VG9H4K) [**Charms Skull Head Beads for Men Original Bracelet DIY Jewelry Making 8x13mm (10Pcs Silver)**BACATUS**$16.99**4.6★**▲ 163%**](https://www.amazon.com/dp/B073VFSRLV) [**Incinkod 100 Pcs Skull Beads for Jewelry Making 0.30.38 Multicolor**Incinkod**$5.70**4.7★**▲ 152%**](https://www.amazon.com/dp/B0FRFK8FX7) [**SUNNYCLUE 646Pcs Skull Beads Gothic Beads Black Purple Rose Flower Halloween Skeleton Cross Charms Acrylic Losse Spacers for Jewelry Making Bracelets Necklaces DIY Crafts Gift Holiday Women Adults**SUNNYCLUE**$13.36**3.9★**▲ 140%**](https://www.amazon.com/dp/B0G1H3LBVP) [**200+ Pcs 13x10mm Halloween Skull Beads for Jewelry Making Bracelets Necklaces Key Chains Large Black Acrylic Mixed Skeleton (Colorful on Black)**YuSheng**$10.04**4.6★**▲ 137%**](https://www.amazon.com/dp/B0FVMLD9PH)
**~~View all trending →~~**
## **What buyers say about skull beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**19%
*“As advertised”*
**Quality-Overall**17%
*“nice variety”*
**Value For Money**15%
*“Worth it”*
**Size-Overall**9%
*“it fits the design perfectly”*
**Color**5%
*“Great product colors are very bright”*
**Weight Light**5%
*“Light weight”*
**Fun/Entertainment Experience**5%
*“Fun and as advertised”*
**Design-Overall**4%
*“it fits the design perfectly”*
**Material Quality**3%
*“it doesnt feel cheap”*
**Weight Heavy**2%
*“Nice and heavy”*
### **What buyers complain about **
**Size-Overall**34%
*“Size disappointing”*
**Durability**11%
*“not durable”*
**Advertised Vs Actual Product**11%
*“Dont look like the picture”*
**Weight Heavy**9%
*“it's all in bulk so whatever you know”*
**Functionality-Overall**5%
*“They wont work for my project”*
**Brightness/Shine/Glow**5%
*“Do not glow in the dark”*
**Color**5%
*“the color makes them hard to identify”*
**Quality-Overall**2%
*“Quality”*
**Measurement/Reading Accuracy**2%
*“Nice pieces, however they are not even close to 20mm, rather 10 to 15mm if you measure at the oblong angle”*
**Paint Quality**2%
*“photos made them look matt finish”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**11%
**Color**7%
**Quality-Overall**5%
**Value For Money**4%
**Brightness/Shine/Glow**2%
**Gap/Hole**2%
**Weight Heavy**1%
**Material Quality**1%
**Mounting**1%
## **Common questions**
- **Is skull beads profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 74 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the skull beads niche?**
- 43 brands and 50 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in skull beads?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for skull beads peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the skull beads niche?**
- Listings span $5.70–$169.19; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.
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