---
title: "Sketch Journal — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sketch-journal"
last_updated: "2026-08-09T09:49:49.245Z"
locale: en
meta:
description: "Niche score 46/100 · $43K/yr market · 38K searches/yr · $13.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $43K/yr market · 38K searches/yr · $13.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sketch Journal — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **sketch journal**
**Skip it**
Soft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 6Conversion 81Competition 56Returns 96Price range 66Avg price 60Brand share 77Review moat 25Quality gap 19
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.44–$31.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.25**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,028.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$43K**
$43K/yr · 38K searches
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sketch journal is a $43K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sketch journal market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$80K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**36%**
- KEVIN&SASA CRAFTS15% - Prudiut13% - Fuxi12% - SuFly11% - Soucolor7% - KINGART6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 18.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sketch-journal/trend)
## **Top sketch journal search terms**
- **8.5 x 11 sketchbook**21K/yr-39.9%5.5% conv. - **8.5x11 sketchbook**8K/yr-35.7%7.5% conv. - **sketch pad 8.5 x 11**6K/yr-27.8%11.2% conv. - **art sketchbook 8.5 x 11**4K/yr-45.0%6.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sketch-journal/search-terms)
## **Top sketch journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults**KEVIN&SASA CRAFTS**$8.82**4.8★1,596 rev](https://www.amazon.com/dp/B0CMBF13BK) [2**Sketch Book 8.5 x 11 Sketch Pad Pack of 1 (68lb/100gsm) 100 Sheets Spiral Sketchbook Acid Free Drawing Paper Sketch Pads for Drawing for Adults Art Paper for Drawing and Painting for Kids.**SuFly**$11.28**4.8★4,343 rev](https://www.amazon.com/dp/B0BRN4WJRP) [3**Fuxi Sketchbook 8.5x11 100 Sheets Hard Cover Sketch Book 8.5 x 11 68 lb/100gsm Drawing Pad Paper Spiral Sketch Pad 8.5 x 11 Blank Sketchbook for Art Class Artist Supplies for Adults**Fuxi**$10.98**4.8★16,539 rev](https://www.amazon.com/dp/B0DCZR1H5N) [4**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★816 rev](https://www.amazon.com/dp/B0F2DV8SJ8) [5**KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook**KINGART**$10.88**4.7★129 rev](https://www.amazon.com/dp/B07HYW6TYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching**KAKKUE**$13.44**14 rev8mo ago](https://www.amazon.com/dp/B0FX3XN1DK) [**Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple**Prudiut**$7.96**816 rev9mo ago](https://www.amazon.com/dp/B0FR96SYF4) [**Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper**Soucolor**$9.96**9,621 rev11mo ago](https://www.amazon.com/dp/B0F4X52834) [**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8) [**Sketch Book 8.5 x 11 100 Sheets Hardcover Sketchbook 68 lb /100 GSM Drawing Paper for Kids Top Spiral Sketch Pad for Kids Classroom Must Haves Art Supplies for Adults.**Cewei**$11.01**1,370 rev1y ago](https://www.amazon.com/dp/B0DDLH3TNX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching**KAKKUE**$13.44**4.1★**▲ 750%**](https://www.amazon.com/dp/B0FX3XN1DK) [**zmybcpack 12 Pack 8.5x11 inch Large Blank Notebook Journals Bulk 60 Pages Sketchbook Composition Notebook Journals Subject Notebooks Planner for College Students Office**zmybcpack**$27.67**4.8★**▲ 608%**](https://www.amazon.com/dp/B09VL9PQPY) [**Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple**Prudiut**$7.96**4.8★**▲ 553%**](https://www.amazon.com/dp/B0FR96SYF4) [**Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper**Soucolor**$9.96**4.8★**▲ 345%**](https://www.amazon.com/dp/B0F4X52834) [**KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook**KINGART**$10.88**4.7★**▲ 247%**](https://www.amazon.com/dp/B07HYW6TYC)
**~~View all trending →~~**
## **What buyers say about sketch journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drawing Experience**25%
*“Great for drawing”*
**Quality-Overall**24%
*“Well made and clean”*
**Size-Overall**9%
*“Nice size”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Value For Money**7%
*“Worth the money”*
**Gifting Purpose**4%
*“Its a good gift”*
**Strength**3%
*“its very sturdy”*
**Durability**3%
*“super durable”*
**Ease Of Use**3%
*“Very easy to use”*
**Portability**2%
*“easy to carry along”*
### **What buyers complain about **
**Durability**23%
*“breaks a lot”*
**Thickness**16%
*“The paper feels thick- like card stock”*
**Advertised Vs Actual Product**10%
*“fake advertisement”*
**Quality-Overall**9%
*“Very poor quality”*
**Size-Overall**6%
*“came too big for me”*
**Color**6%
*“has a slightly yellowish color”*
**Paper Quality**4%
*“paper is less than”*
**Paint Quality**2%
*“Damaged and bleeding oil and paint eVerywhere”*
**Value For Money**2%
*“I wouldn't buy it again even for a low price”*
**Material Quality**1%
*“It's cheaply made”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Weight Heavy**3%
**Color**3%
**Thin**2%
**Paper Quality**2%
**Strength**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is sketch journal profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sketch journal niche?**
- 20 brands and 101 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in sketch journal?**
- Top complaints mined from reviews: Durability, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for sketch journal peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 18.3× the quietest.
- **What does it cost to enter the sketch journal niche?**
- Listings span $6.44–$31.60; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 4,028 reviews — the moat a new listing must climb.
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