---
title: "Trend — sketch book - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sketch-book/trend"
last_updated: "2026-08-09T10:48:58.702Z"
locale: en
meta:
  description: "Niche score 58/100 · $5.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $5.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sketch book - Flapen"
---

# **sketch book**

**Worth a look**

Shows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 19Conversion 65Competition 60Returns 96Price range 50Avg price 42Brand share 77Review moat 23Quality gap 16

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 9.2M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.32–$25.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,504.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend