---
title: "Sketch Book — $5.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sketch-book"
last_updated: "2026-08-09T08:53:52.846Z"
locale: en
meta:
description: "Niche score 58/100 · $5.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $5.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sketch Book — $5.9M/yr Amazon US Niche (2026) - Flapen"
---
# **sketch book**
**Worth a look**
Shows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 19Conversion 65Competition 60Returns 96Price range 50Avg price 42Brand share 77Review moat 23Quality gap 16
**Market size**
**Incredible****$5.9M**
$5.9M/yr · 9.2M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.32–$25.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,504.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sketch book is a $5.9M/yr Amazon United States market (9.2M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sketch book market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$6.6M–$8.8M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**136**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**49%**
Top 20: 84%
**Open market**
**37%**
- Fuxi20% - Soucolor15% - DSTELIN11% - SuFly6% - Hapikalor6% - KEVIN&SASA CRAFTS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sketch-book/trend)
## **Top sketch book search terms**
- **sketch book**2.8M/yr-26.4%4.5% conv. - **sketchbook**1.8M/yr+3.5%3.0% conv. - **drawing pad**759K/yr-12.6%4.9% conv. - **sketch pad**520K/yr-15.9%6.7% conv. - **drawing book**366K/yr+4.8%3.1% conv. - **sketch pads for drawing**202K/yr+1.7%8.5% conv. - **drawing paper**326K/yr-9.8%5.5% conv. - **mixed media sketchbook**257K/yr-8.0%2.4% conv. - **sketch book for kids**402K/yr-20.0%6.0% conv. - **art book**243K/yr+1.1%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sketch-book/search-terms)
## **Top sketch book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$235K8%$469K12%$704K16%$938K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [2**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [3**DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)**DSTELIN**$6.07**4.6★4,046 rev](https://www.amazon.com/dp/B0BHH42JZ1) [4**8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults**KEVIN&SASA CRAFTS**$8.82**4.8★1,596 rev](https://www.amazon.com/dp/B0CMBF13BK) [5**Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green**Forvencer**$6.23**4.5★675 rev](https://www.amazon.com/dp/B0D8PW2CWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [**4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift**Prudiut**$9.06**281 rev12mo ago](https://www.amazon.com/dp/B0FHDRWX8H) [**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8) [**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**16,539 rev1y ago](https://www.amazon.com/dp/B0DC4NPMH9) [**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**3,063 rev1y ago](https://www.amazon.com/dp/B0DJPTFXT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★**▲ 183%**](https://www.amazon.com/dp/B0DJPTFXT8) [**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 171%**](https://www.amazon.com/dp/B0FS61GHFV) [**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 161%**](https://www.amazon.com/dp/B0DC4NPMH9) [**4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift**Prudiut**$9.06**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FHDRWX8H) [**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★**▲ 73%**](https://www.amazon.com/dp/B0F2DV8SJ8)
**~~View all trending →~~**
## **What buyers say about sketch book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great Quality for Price”*
**Drawing Experience**18%
*“Good quality drawing pad”*
**Size-Overall**9%
*“It's the perfect size for my bag”*
**Value For Money**9%
*“Great deal”*
**Paper Quality**7%
*“Thick paper”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Gifting Purpose**4%
*“Was great as a gift for a girl”*
**Durability**3%
*“Very durable”*
**Thickness**3%
*“It has thick sheets which is really nice”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Paper Quality**14%
*“Quality of paper is not good”*
**Thickness**14%
*“the paper is thick, however”*
**Size-Overall**14%
*“the sizing is of awkward length”*
**Quality-Overall**7%
*“Not the same notebook quality of the past”*
**Durability**7%
*“breaks a lot”*
**Advertised Vs Actual Product**4%
*“FALSE ADVERTISING”*
**Value For Money**3%
*“I wish they were a little cheaper”*
**Color**3%
*“Not for watercolor”*
**Paint Quality**2%
*“the pages are too thin for any kind of paint”*
**Material Quality**2%
*“Must be made of extremely cheap material”*
### **Top return reasons **
**Size-Overall**58%
**Value For Money**8%
**Paper Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Weight Heavy**2%
**Thin**2%
**Color**2%
**Thickness**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is sketch book profitable to sell on Amazon United States?**
- The niche generates $5.9M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the sketch book niche?**
- 27 brands and 136 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in sketch book?**
- Top complaints mined from reviews: Paper Quality, Thickness, Size-Overall. The return rate is 0.8%.
- **When does demand for sketch book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the sketch book niche?**
- Listings span $4.32–$25.71; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 8,504 reviews — the moat a new listing must climb.
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