---
title: "Search terms — skeleton key - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/skeleton-key/search-terms"
last_updated: "2026-08-09T12:38:48.002Z"
locale: en
meta:
  description: "Niche score 52/100 · $204K/yr market · 401K searches/yr · $10.36 avg price. Soft demand (+4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $204K/yr market · 401K searches/yr · $10.36 avg price. Soft demand (+4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — skeleton key - Flapen"
---

# **skeleton key**

**Worth a look**

Shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (+4.3% this quarter) keeps it on the watch list.

Market size 40Growth 30Conversion 58Competition 75Returns 30Price range 46Avg price 36Brand share 79Review moat 66Quality gap 63

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****871.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.82–$23.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$204K**

$204K/yr · 401K searches

**Avg price**

**Okay****$10.36**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms