---
title: "Singer Serger — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/singer-serger"
last_updated: "2026-08-09T08:53:59.932Z"
locale: en
meta:
description: "Niche score 27/100 · $156K/yr market · 49K searches/yr · $296.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $156K/yr market · 49K searches/yr · $296.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Singer Serger — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **singer serger**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 24Conversion 14Competition 28Returns 22Price range 0Avg price 31Brand share 0Review moat 48Quality gap 67
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,742.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$156K**
$156K/yr · 49K searches
**Avg price**
**Okay****$296.34**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$157.78–$598.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, singer serger is a $156K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **singer serger market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$148K–$222K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- SINGER86% - Brother8% - FEIYUE4% - SewLaVie3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/singer-serger/trend)
## **Top singer serger search terms**
- **singer serger**20K/yr+0.7%1.0% conv. - **singer serger sewing machine**14K/yr+3.5%1.5% conv. - **singer heavy duty serger**4K/yr+2.5%1.3% conv. - **singer serger machine**4K/yr-13.7%0.9% conv. - **singer overlock**3K/yr-14.4%0.5% conv. - **singer profinish serger**3K/yr-18.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/singer-serger/search-terms)
## **Top singer serger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SINGER X5004-HD Metal Frame Serger & Overlock Machine | 2-3-4 Stitch Capability 8 Built-In Stitches 1300 Stitches per Minute Adjustable Differential Feed & 2 LED Lights (Grey/Blue)**SINGER**$297.19**4.5★1,532 rev](https://www.amazon.com/dp/B0886LMTTQ) [2**SINGER HD0450S Heavy Duty Serger | Overlock Machine with 2-3-4 Thread Capability 1300 Stitches/Minute 60% Larger Cutting Knife Differential Feed Full Metal Frame & Free Arm**SINGER**$261.00**4.4★121 rev](https://www.amazon.com/dp/B0CH3VBN7P) [3**SINGER S14-78 Serger with Accessory Kit | Overlock Machine with 2-3-4 Stitch Capability 1200 Stitches/Minute Differential Feed LED Light & Free Arm White**SINGER**$248.89**4.4★268 rev](https://www.amazon.com/dp/B0CC6P68RV) [4**SINGER S0230 Navy Blue Overlock Serger | 2/3/4 Thread Capability | 1300 Stitches/Min | Color-Coded Threading Differential Feed Free Arm Accessories Included | Professional Seam Finishing**SINGER**$281.93**4.5★2,283 rev](https://www.amazon.com/dp/B0G53Z9DFS) [5**SINGER HD0500S Heavy Duty Serger Overlock Sewing Machine Classic Black | 2/3/4 Thread 6 Stitch Types 1300 Stitches/Min LED Light Free Arm Differential Feed Metal Frame**SINGER**$306.72**4.1★36 rev](https://www.amazon.com/dp/B0FSG1VN3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SewLaVie 360 Upgraded Serger Overlock Sewing Machine with Wide-Open Threading 12 Built-in Stitches 2/3/4 Thread Capability 1300 SPM High Speed Differential Feed Pro Overlocker for Tailors & Pros**SewLaVie**$251.31**14 rev4mo ago](https://www.amazon.com/dp/B0GL39PS6Y) [**SINGER S0230 Navy Blue Overlock Serger | 2/3/4 Thread Capability | 1300 Stitches/Min | Color-Coded Threading Differential Feed Free Arm Accessories Included | Professional Seam Finishing**SINGER**$281.93**2,283 rev7mo ago](https://www.amazon.com/dp/B0G53Z9DFS) [**SINGER HD0500S Heavy Duty Serger Overlock Sewing Machine Classic Black | 2/3/4 Thread 6 Stitch Types 1300 Stitches/Min LED Light Free Arm Differential Feed Metal Frame**SINGER**$306.72**36 rev9mo ago](https://www.amazon.com/dp/B0FSG1VN3F) [**FEIYUE FY505 Serger Overlock Machine with 2/3/4 Thread Capability Built-in Rolled Hem Durable Heavy-Duty Metal Frame Adjustable Differential Feed**FEIYUE**$157.78**324 rev1y ago](https://www.amazon.com/dp/B0D5YCTKRW) [**SINGER HD0450S Heavy Duty Serger | Overlock Machine with 2-3-4 Thread Capability 1300 Stitches/Minute 60% Larger Cutting Knife Differential Feed Full Metal Frame & Free Arm**SINGER**$261.00**121 rev2y ago](https://www.amazon.com/dp/B0CH3VBN7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SINGER S0230 Navy Blue Overlock Serger | 2/3/4 Thread Capability | 1300 Stitches/Min | Color-Coded Threading Differential Feed Free Arm Accessories Included | Professional Seam Finishing**SINGER**$281.93**4.5★**▲ 300%**](https://www.amazon.com/dp/B0G53Z9DFS) [**SewLaVie 360 Upgraded Serger Overlock Sewing Machine with Wide-Open Threading 12 Built-in Stitches 2/3/4 Thread Capability 1300 SPM High Speed Differential Feed Pro Overlocker for Tailors & Pros**SewLaVie**$251.31**4.4★**▲ 288%**](https://www.amazon.com/dp/B0GL39PS6Y) [**SINGER HD0450S Heavy Duty Serger | Overlock Machine with 2-3-4 Thread Capability 1300 Stitches/Minute 60% Larger Cutting Knife Differential Feed Full Metal Frame & Free Arm**SINGER**$261.00**4.4★**▲ 26%**](https://www.amazon.com/dp/B0CH3VBN7P) [**SINGER HD0500S Heavy Duty Serger Overlock Sewing Machine Classic Black | 2/3/4 Thread 6 Stitch Types 1300 Stitches/Min LED Light Free Arm Differential Feed Metal Frame**SINGER**$306.72**4.1★**▲ 14%**](https://www.amazon.com/dp/B0FSG1VN3F) [**FEIYUE FY505 Serger Overlock Machine with 2/3/4 Thread Capability Built-in Rolled Hem Durable Heavy-Duty Metal Frame Adjustable Differential Feed**FEIYUE**$157.78**4.1★**— 4%**](https://www.amazon.com/dp/B0D5YCTKRW)
**~~View all trending →~~**
## **What buyers say about singer serger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Seems to be a really nice quality machine that'll last me for years”*
**Value For Money**13%
*“Reasonably priced”*
**Stitch/Finish/Polish**10%
*“Beautiful stitch as well”*
**Ease Of Use**9%
*“Super easy to work with”*
**Instructions/User Manual/Troubleshooting**8%
*“Instructions were clear”*
**Efficiency**3%
*“It works great”*
**Strength**3%
*“stays stable on my desk without vibrating excessively”*
**Design-Overall**3%
*“They look amazing together”*
**Advertised Vs Actual Product**3%
*“just like the description said”*
**Assembly/Installation**2%
*“Simply enough set up, works well”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**20%
*“Came with NO manual, No accessories”*
**Functionality-Overall**9%
*“The serger does a good job most of the time till the last stich slips and then putting it back through and making it work again is a time consuming mess.”*
**Ease Of Use**8%
*“Not easy to handle”*
**Noise Level**7%
*“A little loud”*
**Durability**6%
*“Bought 9 months ago and its broken”*
**Value For Money**4%
*“Not worth it”*
**Hard Feel**4%
*“Hard to thread”*
**Assembly/Installation**3%
*“I was concerned about the set up”*
**Smell**3%
*“Machine has the smell to it”*
**Jamming/Clogging**3%
*“Terrible- hard to thread and kept jamming”*
### **Top return reasons **
**Defective Material/Parts**19%
**Functionality-Overall**18%
**Stitch/Finish/Polish**9%
**Product Condition**7%
**Value For Money**6%
**Ease Of Use**5%
**Instructions/User Manual/Troubleshooting**5%
**Advertised Vs Actual Product**4%
**Noise Level**4%
**Mechanism Issues**3%
## **Common questions**
- **Is singer serger profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (27/100).
- **How competitive is the singer serger niche?**
- 4 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in singer serger?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Ease Of Use. The return rate is 5.9% — above our launch gate.
- **When does demand for singer serger peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the singer serger niche?**
- Listings span $157.78–$598.13; the average listing price is $296.34 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)