---
title: "Silicone Putty — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/silicone-putty"
last_updated: "2026-08-09T08:57:37.476Z"
locale: en
meta:
description: "Niche score 47/100 · $81K/yr market · 123K searches/yr · $16.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $81K/yr market · 123K searches/yr · $16.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Putty — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone putty**
**Skip it**
A small market ($81K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 26Conversion 49Competition 32Returns 88Price range 68Avg price 80Brand share 44Review moat 57Quality gap 68
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.99–$36.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,215.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 123K searches
According to Flapen's Amazon United States niche tracking, silicone putty is a $81K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone putty market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**17%**
- LET'S RESIN34% - E/FUSING19% - DecorRom12% - Alumilite9% - Moldify5% - JRTAL4% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
4K3KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/silicone-putty/trend)
## **Top silicone putty search terms**
- **silicone putty**38K/yr+10.2%3.9% conv. - **mold putty**14K/yr+0.2%3.9% conv. - **silicone putty for mold making**13K/yr-15.2%4.3% conv. - **moldable silicone putty**13K/yr+5.2%3.1% conv. - **silicone mold putty**8K/yr-6.6%5.3% conv. - **molding putty**8K/yr-6.6%1.9% conv. - **amazing mold putty**8K/yr-7.0%6.9% conv. - **moldable silicone**4K/yr+4.9%0.7% conv. - **moldable putty**3K/yr+8.4%1.7% conv. - **mold making putty**3K/yr+9.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/silicone-putty/search-terms)
## **Top silicone putty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LETS RESIN Silicone Putty 1LB/40A Mold Making Kit Non-Toxic Strong & Flexible Easy 1:1 Mixing Ratio for Reusable Silicone Molds Resin Soap**LET'S RESIN**$22.51**4.4★987 rev](https://www.amazon.com/dp/B09TGKS4KY) [2**DecorRom Silicone Putty - 7/8 LB Flexible Silicone Mold Making Kit - Easy 1:1 Mixing Ratio - Fast Cured - Reusable Molds for Resin Soap Wax Jewelry Making 3D Printing Art Restoration**DecorRom**$20.65**4.5★349 rev](https://www.amazon.com/dp/B0C9QB2SC3) [3**Alumilite 10570 Amazing Mold Putty Kit 0.66-Pound**Alumilite**$22.93**4.4★2,471 rev](https://www.amazon.com/dp/B0058VAG5A) [4**900 Moldable Silicone Putty - White Circular Shape**E/FUSING**$13.68**4.4★1,723 rev](https://www.amazon.com/dp/B0DY2NWD7Q) [5**900 Moldable Silicone Putty - Gray Rectangular Shape**E/FUSING**$13.75**4.4★1,723 rev](https://www.amazon.com/dp/B07RV5R33Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g**WANJAO**$13.22**0 rev3mo ago](https://www.amazon.com/dp/B0GVQMK1FK) [**DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)**DIYcraft**$21.50**8 rev5mo ago](https://www.amazon.com/dp/B0GH7MWBM3) [**Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing**Moldify**$36.68**48 rev8mo ago](https://www.amazon.com/dp/B0FXHGDN4T) [**ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)**ElectricWise**$7.86**121 rev10mo ago](https://www.amazon.com/dp/B0FPQNDGZT) [**900 Moldable Silicone Putty - Gray Circular Shape**E/FUSING**$13.61**1,723 rev1y ago](https://www.amazon.com/dp/B0F7YHFZKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g**WANJAO**$13.22**0.0★**▲ 264%**](https://www.amazon.com/dp/B0GVQMK1FK) [**DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)**DIYcraft**$21.50**4.1★**▲ 148%**](https://www.amazon.com/dp/B0GH7MWBM3) [**Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing**Moldify**$36.68**4.4★**▲ 98%**](https://www.amazon.com/dp/B0FXHGDN4T) [**ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)**ElectricWise**$7.86**4.1★**▲ 88%**](https://www.amazon.com/dp/B0FPQNDGZT) [**900 Moldable Silicone Putty - White Circular Shape**E/FUSING**$13.68**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DY2NWD7Q)
**~~View all trending →~~**
## **What buyers say about silicone putty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“Easy to use”*
**Quality-Overall**15%
*“product comes out beautifully”*
**Advertised Vs Actual Product**11%
*“Works as advertised”*
**Efficiency**5%
*“Works well”*
**Value For Money**5%
*“Worth the Buy”*
**Durability**4%
*“durable and releases casts cleanly without tearing”*
**Material Quality**4%
*“Good sealing oring material”*
**Adhesion/Stickiness**3%
*“Sticks”*
**Assembly/Installation**2%
*“with a generous set time”*
**Ease Of Cleaning**2%
*“Easy molding, tidy and clean”*
### **What buyers complain about **
**Adhesion/Stickiness**10%
*“Has been sticky”*
**Assembly/Installation**9%
*“broke installing it”*
**Functionality-Overall**9%
*“Didn't work for me”*
**Ease Of Use**7%
*“while it does take a little while to get use to the feel”*
**Value For Money**7%
*“It is a bit pricey compared to other brands out there”*
**Leak-Proof**6%
*“the cap breaks very easy making it leak”*
**Hard Feel**5%
*“For me it was dumb, stiff and useless”*
**Quality-Overall**4%
*“Product was deficient on the 2nd order”*
**Size-Overall**3%
*“very tiny”*
**Advertised Vs Actual Product**3%
*“false ad, not what was indicated”*
### **Top return reasons **
**Size-Overall**16%
**Material Quality**13%
**Functionality-Overall**13%
**Advertised Vs Actual Product**12%
**Leak-Proof**9%
**Value For Money**8%
**Adhesion/Stickiness**4%
**Hard Feel**3%
**Defective Material/Parts**3%
**Product Condition**1%
## **Common questions**
- **Is silicone putty profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the silicone putty niche?**
- 13 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in silicone putty?**
- Top complaints mined from reviews: Adhesion/Stickiness, Assembly/Installation, Functionality-Overall. The return rate is 1.3%.
- **When does demand for silicone putty peak?**
- Demand peaks in May; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the silicone putty niche?**
- Listings span $4.99–$36.68; the average listing price is $16.80 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)